I know it’s a massive cliche, but I’m old enough to have worn Converse before they were cool. High-top black Cons were my basketball shoe freshman year in high school — not because they were cool, but because there wasn’t shit-all available shoe-wise for b-ballers back then. Think Hoosiers. Frankly, they sucked — no support, not very good traction. (Sophomore year I switched to a pair of Adidas Superstar high-tops, much better.)
Since then of course, they’ve become the one sneaker that anybody, from the biggest asshole jock to 90-year-old Great-Grandmothers — and everybody in between — can wear comfortably and proudly. That’s why Nike smartly, and rather quietly, bought them.
Their advertising worldwide hasn’t done anything to hurt that reputation.
Here’s some of the cooler ads.
7. United States, 2007.
Converse ran these silent anti-ad ads on MTV.
Second spot below.
8. United States, 2007.
Below is their new campaign for Summer 2013, via the United States.
While the ads are nicely designed and photograph, the concept leaves one wanting.
The line feels like it’s fresh out of the mouth of a very uncool Marketing Director.
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