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Today's Google Doodle Is A Favela And That's Plain Rude

Poverty should not be a pop icon.

Google has been playing around with its Doodles since the World Cup started, and they've mostly been cute and playful, but Wednesday's image is a bit tone deaf. The Doodle depicts a favela — or slum — where the letter "L" is playing with a ball by itself.

Google

In favelas, people live in extreme poverty with lack of services, and they are often afflicted by severe crime and violence.

larigan - Patricia Hamilton/larigan - Patricia Hamilton

According to Google Doodle's archive, the inspiration came from a sketch by artist Matt Cruickshank.

Many have complained on social media, pointing out that trying to make poverty look cute is insensitive.

Huh. The google doodle is a favela today. Where does the "I'm choking on my own outrage over this insensitivity" line start?

Chris Brink@chris_brink

Huh. The google doodle is a favela today. Where does the "I'm choking on my own outrage over this insensitivity" line start?

10:26 AM - 18 Jun 14ReplyRetweetFavorite

Is this @Google doodle meant to be a favela? Using cartoon poverty to celebrate the footie: tasteless & inappropriate

Claire Rousseau@ClaireRousseau

Is this @Google doodle meant to be a favela? Using cartoon poverty to celebrate the footie: tasteless & inappropriate

5:23 AM - 18 Jun 14ReplyRetweetFavorite

Awww! Cutesy Google doodle of favela football fever today. Only detail missing is bullet-riddled corpses pumping torrents of blood downhill.

Brandy Snap@Brandy_Snap

Awww! Cutesy Google doodle of favela football fever today. Only detail missing is bullet-riddled corpses pumping torrents of blood downhill.

2:23 AM - 18 Jun 14ReplyRetweetFavorite

Favela life looks pretty cute once @google doodle all the bloodshed and poverty out of it

Aleks Eror@slandr

Favela life looks pretty cute once @google doodle all the bloodshed and poverty out of it

5:24 AM - 18 Jun 14ReplyRetweetFavorite

HOW EFFING CUTE! The google doodle today is of a sweet little favela! Poverty is so darn ADORABLE! #WorldCup2014

DJ Dessert Pizza@statechampagne

HOW EFFING CUTE! The google doodle today is of a sweet little favela! Poverty is so darn ADORABLE! #WorldCup2014

1:09 AM - 18 Jun 14ReplyRetweetFavorite

The current Google Doodle of a favela seems in poor taste.

Melissa B@melbeat_

The current Google Doodle of a favela seems in poor taste.

11:08 PM - 17 Jun 14ReplyRetweetFavorite

Google has declined to comment.