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    44 Beauty Products That’ll Save You Money, Because Reviewers Say Less Is More

    No more empties after a single month of use... these babies are in it for the long haul 😊

    1. COSRX's Snail Mucin Repairing Essence addresses dullness and dehydration with — yes 😌 — 96% snail sludge that's harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌  

    a reviewer's before and after showing a significant reduction in acne and dark spots
    the snail mucin essence

    Promising review: "I have super sensitive combination skin and struggle to find a product that feels hydrating on my drier areas but not too oily or greasy on places like my T-zone. This checks both boxes for me. I tend to be pretty liberal with my skincare products but one pump goes a long way. If you’re weary of the price, just know that this lasts forever! Gives that perfect dewy glow and does wonders on my sensitive combo skin. Just do it, you won’t regret it." —Olivia Carrasquillo

    Get it from Amazon for $14.59.

    2. LilyAna Naturals' Eye Cream targets dark circles and puffiness so everyone in the office will assume you got a full eight hours of sleep and definitely didn't stay up until 3 a.m. scrolling TikTok...

    a reviewer's before and afters showing significantly less puffiness under their eye
    bottle of eye cream

    Promising review: "A little goes a long way! This eye cream will hydrate all around your eyes with just a small dab. Highly recommend using this prod before spending lots of money on expensive eye creams that aren’t as good." —Christina P.

    Get it from Amazon for $14.99+ (available in three sizes).

    3. Bio-Oil is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples. If you were left with acne scars and skin damage as a result, it'll swoop in and encourage new collagen production and help with elasticity. 

    reviewer holding bottle of bio oil
    reviewer's before and after showing skin irritation and then clear skin

    Take it from BuzzFeed shopping writer Emma Lord

    "FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."

    Promising review: "Love this oil so much, wish I had found it earlier! I use this on my body and my face at least once a day, sometimes twice. This stuff is amazing — my scars/stretch marks are hugely improved, my skin tone and texture looks amazing and my face looks bright and even in the morning when I’ve applied this the night before. A little goes a long way — one of these bottles lasts me around 2+ months and the results are fantastic! Buy it!" —christina nakonecznyj

    Get it from Amazon for $9.99+ (available in two sizes). 

    4. Aveeno's Daily Moisturizing Body Oil Mist promises noticeably smoother skin in just a week thanks to vitamin E and fatty acid-rich ingredients like oat and jojoba oils. PS: Reviewers with sensitive skin (and even eczema) say it's a winner for them too. 

    reviewer image of the oil spray
    reviewer with soft skin after using the oil spray

    Promising review: "This is exactly what I’ve been searching for. Every time I tried a product, something wasn’t right. Too greasy, too strongly scented, way too expensive. Well, now I can stop searching and wasting my money. This product is awesome. It’s easy to use, a little goes a long way, it smells light and fresh, and it’s priced right. The secret is spraying lightly into your hand, rubbing your hands together and then massaging it into your skin. Don’t use too much. My dry, damaged skin is truly grateful." —Superman

    Get it from Amazon for $9.58+ (available in two sizes).

    5. L'Oreal's 8 Second Wonder Water visibly moisturizes hair so you can whip your 'do around just like a Jennifer (your choice of Aniston/Garner/Lopez) in a hair commercial. 

    the bottle of wonder water
    a reviewer's long curly hair

    Promising review: "This stuff is magic. It makes my hair super soft and smells so good! I have shoulder-length hair but only use half of the recommended amount so the bottle lasts longer. A little goes a long way." —Rachael

    Get it from Amazon for $9.75.

    6. Juno & Co's. Clean 10 Cleansing Balm combines the powers of pearl barley and vitamin E to brighten skin, reduce hyperpigmentation, refine texture, and remove impurities (or, say, 10 layers of mascara). 

    photo of Juno & Co. cleansing balm
    reviewer photo of showing clean skin and lashes

    Check out more viral TikTok beauty products that actually work!

    Promising review: "This is such a great product! It takes my makeup off with ease, even my waterproof mascara without having to rub my eyelids. It's like it melts the makeup away. It's kinda satisfying to see how easy it comes off. It melts easily when you rub a little in your hands before you put it on your face. I've been using this for six months and I've only used maybe 1/4 of the container, so a little goes a long way. Also, if you like the smell of oranges, then you'll love this. I will definitely be buying more." —Tracy

    Get it from Amazon for $14.99

    7. Perfect Image's Glycolic Acid 30% Gel Peel removes dull, uneven layers of epidermal skin and stimulates cellular activity to reveal a softer, healthier complexion underneath. The professional-strength formula — which is boosted with retinol and green tea — also allows your skin to better absorb future products.

    before photo of a reviewer with dimpled skin texture on their cheeks
    the same reviewer after using the peel consistently and the pitting on their cheeks has lessened dramatically

    Promising review: "First-rate product and a great skin improver! I use this product both as an all-over facial peel and a spot treatment. A little goes a long way and this powerful product can be a bit overwhelming for newbies. Follow the directions and make sure you neutralize the peel action appropriately — again, this is a high-quality product and you can get professional-level results but you gotta be smart! My sensitive, rosacea-prone skin can usually handle a peel a week." —L. Nordwood

    Get it from Amazon for $29.95.

    8. Ouai's Air Dry Foam detangles hair and creates instant waves with a lightweight, noncrunchy, kale-based formula. That way, you can save yourself hours of braiding and/or wrapping your head up in those heatless overnight curlers and just skip right to the results.  

    before and after of a model with wet hair and then dry, wavy hair
    model pumping the foam into their palm
    Sephora

    Promising review: "Amazing! A little goes a long way for me, and it really does work perfectly. My hair dries with less frizz, more defined waves, and no crunchy feeling. I will be purchasing again for sure — another perfect product from Ouai!" —xEMx

    Get it from Sephora or Amazon for $28. 

    9. First Aid Beauty's KP Bump Eraser Body Scrub gets rid of pesky "chicken skin" — AKA those tiny bumps clinically known as keratosis pilaris — with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!

    the purple bottle of exfoliator
    before and after of a reviewer's bumpy skin and then clear skin

    Promising review: "I’ve tried everything from cheap to expensive products and even DIY treatments. This product got rid of my KP bumps in about two weeks! A little — and I mean little — goes a very long way! I wish every beauty product did what it actually claims to do. This one 200% lives up to the claim. I also have super sensitive skin so lots of products cause me to break out in rashes but this one didn’t. BUY THIS NOW if you have bumpy arms." —Cristina

    Get it from Amazon for $12+ (available in four sizes).

    10. Elizabeth Mott's Thank Me Later Eye Shadow Base ensures your lewk stands the test of time and doesn't crease, smudge, or fall victim to oiliness just minutes after you're done applying it. 

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "I have tried several types of different eyeshadow primers. I'm not sure what kind of witchcraft Mrs. Mott has up her sleeve, but this is the holy grail of eyeshadow primers. I have slightly hooded eyes. My eyeshadow does not move all day long. It is super easy to spread with a concealer brush or just your fingers. Definitely will buy again if I ever run out. A tiny amount goes a long way so it will be a while before that happens." —Lyndsi Gayle

    Get it from Amazon for $13.99.

    11. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant helps scrub away dead skin cells, leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner) and it'll leave ya lookin' as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin' iced coffees.

    A reviewer showing before and after pictures of their skin
    The liquid exfoliant

    Promising review: "Within just a couple of weeks of using this morning and night, I’m seeing such an improvement in my skin! So much smoother and my pores have all shrunk. A little goes a very long way so just a dab will do. After applying, I follow up with a vitamin C serum and moisturizer. Will definitely be keeping this in my skincare routine for years to come!" —Lauren Pable

    Get it from Amazon for $13+ (available in two sizes).

    12. Cuccio's plant-based Cuticle Revitalizing Oil helps nails that have been hurting from months of missed manicures. The natural formula hydrates dry skin and strengthens your nails so you can work on growing them out, if that's something you've always dreamed of doing!

    a reviewer holding the milk- and honey-infused cuticle oil
    a different reviewer holding the pomegranate cuticle oil

    Promising review: "This product is soft and luscious and smells AMAZING!!! I just got it yesterday and applied a little to my nails and cuticles and they are so soft! I couldn’t resist and used on my whole hands and a little on my elbows!! A little goes a long way!! Give it a try! You won’t be disappointed!! 😍😍😍" —Maria Lorio

    Get it from Amazon for $9.19+ (available in three sizes and 12 scents).

    13. Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil has gone TikTok viral for a reason. The $9 bottle of biotin-infused magic nourishes your scalp and encourages growth no matter your hair type (though it was formulated with types 3a–4c in mind!) porosity level, or whether you have braids or even chemically treated hair. 

    Promising review: "Since I have tried this product, my hair has been so soft, healthy, and smells so good. The amount lasts quite awhile when using it twice a day. A little bit goes a long way; both on your scalp and your ends. And it goes great with some coconut oil added to the middle length of your hair, brushing/combing it all together and putting it up in a bun for maybe 30 minutes. I swear to you it looks like my hair has grown inches since I started using it. I have reordered more already." —anativeguy

    Get it from Amazon for $9.33.

    14. Etude House's Zero Sebum Drying Powder keeps oily skin at bay with a mineral formula that mattifies, but doesn't clump or cake. Just tap it on after your regular skincare and/or makeup routine and you'll be able to go a whole day without looking like you were dipped in a deep fryer. 

    Promising review: "Wow, this is effective! I’ve had this powder in my cart for, honestly, probably two years at this point, but just kept putting off buying it. I tried this out the moment it arrived, and WOW — this is beautifully matte! It mattifies and blurs but doesn’t look or feel dry on the skin, and it lasted all day. Also, I tapped on cream blush and liquid highlighter after, and both blended perfectly over top of the powder. The one thing that took my by surprise is how small the container is — it almost looks like a travel size version of a bigger product—  but upon using it, I realized that a little bit goes a very long way. I’m a fan!" —Jill Rubin

    Get it from Amazon for $7.

    15. Touch in Sol's No Poreblem Primer smoothes out pores and uneven textures so your foundation goes on without a hitch. With green tea extract, the formula also energizes your skin while it's at it. 🍵

    reviewer wearing no poreblem primer
    reviewer holding no poreblem primer

    Touch in Sol is a small, POC-owned brand from South Korea that aims to make makeup fun and exciting!

    Promising review: "I am obsessed! Doesn't make me break out, goes on easily, and a little goes a long way so I know the bottle will last a bit. I've used it with liquid foundation and BB cream. Both look so much better with this as a base. Packaging is adorable! Highly recommend." —N. Donnelly

    Get it from Amazon for $17.

    16. Supergoop! Glowscreen Sunscreen SPF 40 is ready to replace your sunscreen, primer, and BB cream with a light formula that not only protects against harmful rays and blue light, but leaves you downright luminous. 

    supergoop glowscreen in both shades, sunrise and golden hour
    a model before wearing supergoop glowscreen / a model after applying the glowscreen in sunrise

    FYI: The shade golden hour is a tad darker and gives you a just-left-the-beach kinda glow. 

    Promising reviews: "This is my new holy grail. It makes me look like I have glass skin and such a natural glow. I feel so much more confident when I use this and a little goes a long way." —juliettetrinka

    Get it from Amazon or Sephora for $22+ (get the full-size version here).

    17. Bread Beauty Supply's Hair Mask Creamy Deep Conditioner works on all hair types, but was really developed with curly and textured hair in mind! Australian Kakadu plum + starflower oil join forces to create a superrrr hydrating, but super lightweight formula.

    the bag container of hair product
    BuzzFeed shopping editor showing her curly hair after using the product
    Kayla Boyd / BuzzFeed

    And more from BuzzFeed shopping editor Kayla Boyd who is pictured above! 

    "Bread Beauty Supply is an Australia-based, woman-owned business that was founded by Maeva Heim in 2020. This product works best for hair types 3a–4c. I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."

    Promising review: "This hair mask smells soooo good. It hydrates my hair and makes it so soft. It's an all-around amazing deep conditioner. A little goes a long way as well." —Sara

    Get it from Bread Beauty Supply or Sephora for $28.

    18. La Roche-Posay's Hydrating Gentle Cleanser was made for sensitive faces as its milky formula preserves your skin's natural protective barrier and pH level.

    A reviewer holding the bottle
    a reviewer showing how easily the cleanser removes makeup

    Promising review: "This was recommended by a dermatologist for my skin which is sensitive. I love that it is not heavy like soap or other cleansers I have used. It's lightweight and really cleans the skin. It's fragrance-free and a little goes a long way and makes my face feel so clean. This will be my go-to face wash forever." —KJ

    Get it from Amazon for $16.99.

    19. Maple Holistics' Volumizing Biotin Shampoo and Conditioner Set is an affordable way to encourage regrowth and combat hair loss. Reviewers with everything from stick-straight manes to natural 4c curls say it's given them a softer, fuller, more manageable mop. 

    Promising review: "What I really like best about this product is how little you have to use to completely clean your hair. Just a small amount, about the size of a penny, produces a large amount of lather. I like to keep my hair long and this small amount gets my hair completely clean. I find that a small bottle of biotin shampoo and conditioner lasts much longer than a large bottle of other brands." —Jay 

    Get the set from Amazon for $24.95+ (available in two sizes). 

    20. Laneige's viral Lip Sleeping Mask keeps your lips nice 'n' soft throughout the winter months when they tend to get dry and cracked. And the fact that it smells like candy certainly doesn't hurt!

    the laneige lip sleeping mask in a pink jar next to assorted berries
    Amazon

    Promising review: "I've only used this product for about a week, but the results were almost instant and I am obsessed with it. I have very dry, flaky lips that make me want to pick at them constantly and I've tried EVERYTHING to make them soft again. This worked within the first two days. The flaking is completely gone, they're smooth and healing. And using a little goes a long way. Absolutely love it. So glad I found it." —SweeneyTodd

    Get it from Amazon for $24 (available in eight scents).

    21. Youth to the People's vegan Superberry Hydrate + Glow Dream Mask features four ultra-hydrating ingredients: squalane, hyaluronic acid, glycerin, and betaine. PLUS maqui and prickly pear — two super fruits that fend off free radicals and eliminate redness.

    The 2-ounce mask container which shows the formula is yellow
    a reviewer's clear, hydrated skin
    Youth to the People, www.amazon.com

    The rich, creamy overnight mask is a great fit for combination, dry, and "normal" (whatever that means!), skin so give it a go!

    Promising review: "Hydration is key and this product does the trick! It is on the thicker side when applying but it makes my skin look flawless, feel hydrated, and I love that you can see results as soon as you put it on. This is a must-have and a little goes a long way when applying!" —Summer Esposito

    Get it from Amazon for $18+ (available in two sizes).

    22. Neutrogena's Hydro Boost Water Gel gives your skin a big ol' gulp of hydration with a hyaluronic acid–based water-gel formula. Use it at night and you'll wake up with baby-soft skin.

    BuzzFeed Editor Kayla Suazo with clear skin
    gif of hand scooping up product from blue jar
    Kayla Suazo / BuzzFeed

    Promising review: "I am so picky about my face moisturizer and this is the only one I will ever buy. It's not greasy, you don't feel it on and it absorbs instantly. I keep getting compliments on my skin so, it's a keeper!! A little goes a long way. I buy it every other month and I use it in the morning and before bed." —Olivia Jensen

    Get it from Amazon for $16.69.

    23. Soft Pinch Liquid Blush — from Selena Gomez's Rare Beauty — delivers long-lasting, buildable pigment in your choice of dewy or matte finish. So if your face hasn't seen the sun for a hot second, it can lend you a healthy lil' flush. 

    the tube of liquid blush in dewy muted peach
    all eight shades of blush swatched on three different skin tones
    Sephora

    Promising review: "I really love this product! I have it in the color 'Joy' and sometimes I mix it with her liquid highlighter for more of a dewy, glow finish. It's easy to work with it. A little really goes a long way and the pigmentation is wild! I am thinking of buying two more shades just to have some variations in my makeup kit." —Roxella

    Get it from Sephora for $23 (available in 13 shades and matte or radiant finishes).  

    24. Garnier Fructis' Sleek & Shine Intensely Smooth Leave-In Conditioning Cream keeps your hair smooth and frizz free for up to three days thanks to a formula rich in argan oil. That way, you don't have to worry about washing, drying, and styling every day of the week.

    reviewer showing her hair
    same reviewer after using the product with day 2 hair

    Promising review: "Smells wonderful and it’s such a good price here on Amazon. Doesn’t leave my fine, thin, dry and damaged hair feeling greasy at all. A little goes a long way!" —Sharon D.

    Get it from Amazon for $3.99+ (available in various sizes and sets).

    25. Peripera's Ink Velvet Lip Tint is just the ticket for days when you want to put in as little effort as possible. Swipe on the long-lasting emollient formula and go about your day as usual — no sipping through a straw or eating your salad like a Kardashian — because it's that dang durable.

    reviewer wearing the coral link ink and holding the product
    reviewer in a pink shade

    Promising review: "A little goes a long way and lasts for a few hours depending on how much you eat, drink, or mess with your lips. I’ll be a repeat customer as long as the quality stays consistent. I often get compliments, too :)" —LizG

    Get it from Amazon for $9.90+ (available in 45 shades).

    26. Noto's Deep Serum features a laundry list of nutrient-dense natural ingredients including marula, rosehip seed, and wild carrot. Together they not only hydrate and nourish skin, but also encourage acne to heal via cell rejuvenation.

    The 2-ounce bottle of serum which has a dropper
    Noto

    Noto is a queer womxn-founded brand from Gloria Noto. The company's products are vegan, cruelty-free, and inclusive. A percentage of sales on the brand's Agender Oil are also donated to community organizations like Planned Parenthood, Black Mama's Matter, and the LA LGBT Youth Center.

    Promising review: "This serum is IT. My skin drinks it up and I've had no issues with breakouts. It smells and feels amazing, especially when paired with a gua sha facial massage. A little goes a long way, but I find that even a generous amount still absorbs readily. There's something about applying this serum that feels truly special." —Hannah

    Get it from Amazon or Noto for $58.

    27. L'Oreal Paris Makeup's True Match Lumi Glotion delivers a sun-kissed, natural glow even if you CAN'T STAND the sun and would rather fake it than sweat your buns off outdoors in pursuit of a tan. 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "If you want to give yourself a little glow without risking sun damage, self-tan streaks, or self-tan-related acne, this product is for you! It's extremely lightweight, and a little goes a long way. This product leaves you with a nice tinted glow and the perfect base for makeup or a fresh face!" —Claire

    Get it from Amazon for $11.01+ (available in four shades).

    28. Peach & Lily's Glass Skin Refining Serum is packed with peach extract, niacinamide, hyaluronic acid, and peptide complexes — all of which help your skin look brighter, dewier, smoother, and just downright radiant. Apply a small amount after you clean and tone your face but before you moisturize! 

    gif of someone applying the serum to their hands and rubbing it onto their face
    the clear serum
    Peach & Lily, Target

    Peach & Lily is an Asian– and woman–owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients. 

    Promising review: "I have been using this consistently for 6 months and love how it leaves my skin feeling! A little goes a long way and I have noticed it helps my skin recover from my hormonal acne faster." —Elda J.

    Get it from Peach & Lily or Ulta for $39. 

    29. Verb's Ghost Oil has reviewers raving. Comb through the 6,600+ 5-star reviews and you'll find plenty of people saying that 2–3 drops of this applied from roots to ends gives them body, fullness, and a polished look without any heat tools or extra effort because the latter is what we're all really trying to avoid...

    model pumping the oil into their palm
    two models running their hands through their hair
    Sephora

    Here's BuzzFeeder Elizabeth Lilly's stamp of approval: 

    "I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. Or, it's great for putting in your hair before air drying. I always keep a bottle in my medicine cabinet!"

    Promising review: "I love how smooth and soft my hair feels. It’s not greasy feeling. A little goes a long way! I like to use this after styling for added shine," —Breezybree88

    Get it from Amazon for $19 or Sephora for $20.

    30. Aztec Secret's Indian Healing Clay Mask deeply (and I mean *deeply*) penetrates your pores and vacuums out impurities so well that it's racked up more than 71,000+ 5-star ratings.

    reviewer wears Aztec Secret Indian Healing Clay Mask on face
    on left, reviewer's chin area covered in acne. on right, same reviewer's chin with less acne after using the clay mask once a week

    Promising review: "I'm beyond impressed with this product. It is like something I have never experienced. After only one use, I started seeing IMMEDIATE results. I have battled cystic acne, hyper pigmentation, and scarring for years. This resulted in me getting unsightly pockmarks and blackheads on the surface of my skin.  I have used a plethora of products over the years (prescribed and over the counter) and received minimal, temporary, or no results at all. With nothing to lose, I opted to give this mask a try. Let's just say I WILL BE USING THIS FOR THE REST OF MY LIFE!!! Nothing short of magic and a little goes a long way." —Mel3177

    Get it from Amazon for $14.95+ (available in two sizes).

    31. K18's Leave-In Molecular Repair Hair Mask is a must-have for anyone who regularly bleaches, colors, or styles their hair with heat tools. The four-minute miracle worker repairs all sort of damage and leaves you with silky, straight-from-the-salon tresses. 

    a buzzfeed editor with soft blonde hair
    a bottle of k18 repair hair mask
    Melanie Aman / BuzzFeed, Sephora

    Promising review: "This is a miracle in a bottle. Wanted to try this for a while I finally decided it's time. It works amazingly. I have long, color-treated hair and need something to keep it healthy, especially after using hair tools and spray. My hair is very long and a little bit goes a long way. It makes my hair so soft and healthy looking. It's worth every penny." —beutydoll

    And here's more from my BF Shopping colleague Melanie Aman:

    "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a itty bitty tester and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 5 mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."

    Get it from Sephora for $29+ (available in two sizes).

    32. Summer Fridays' Sheer Skin Tint with Hyaluronic Acid + Squalane offers sheer-to-light coverage for those days when you don't have time, energy, or desire to do a full face of glam or are just looking for a no-makeup makeup look. While it's exceptionally lightweight, it still addresses redness, pores, and uneven skin tone, so don't fret!

    three models with different skin tones showing the shades swatched out
    two models with different skin tones wearing the skin tint
    Sephora

    Promising review: "Best skin tint in the game hands down. It doesn’t separate, it’s not heavy, it’s everything and more. A little goes a long way and I love how easy the application itself is. I just rub a drop on my finger tips and apply like a moisturizer." —BelleParlorbyp

    Get it from Sephora for $42 (available in 10 shades).

    33. Keys Soulcare's water-activated Be Luminous Exfoliator buffs away dry and dead skin with a mix of gentle, antioxidant-rich ingredients including green tea, hojicha powder, mung beans, oats, and lactic acid. Based solely on Alicia Keys's complexion, I'd say that's a winning combination!

    Alicia Keys applying the exfoliator
    the purple exfoliator bottle
    the powdered exfoliator
    Keys Soulcare

    Promising review: "Such a surprisingly delicate feel to this product. I love how a little goes a long way and it leaves my skin glowing." —Mandi W.

    Get it from Ulta Beauty or Keys Soulcare for $25.

    34. Dr. Jart+'s Cicapair Tiger Grass Color Correcting Treatment is an A+ option if you're done dealing with 24/7 redness. The green-to-beige color-correcting treatment not only evens out skin tone, but also protects against UV damage and environmental aggressors so you can go about your day without thinking *too* much about your skin sucking up smog. 

    before and after of a model who had redness before applying the color correcting cream
    the mini jar of color correcting cream
    Sephora

    Promising review: "This product truly does take away my redness. I have rosacea and this helps calm it down. A little goes a long way. I use this everyday and it is still full, so it'll last a long time." —Karla344

    And here's more from BuzzFeed Shopping's Deputy Editorial Director Elizabeth Lilly

    "I use this every single day. Seriously, the color-cancelling prowess is impressive. Also it took me nearly a year to go through the full-size jar. So if the price has you feeling iffy, you can try out a travel version. Seriously, I'm forever indebted to this stuff."

    Get it from Sephora for $22+ (available in two sizes: get the full-size here).

    35. Sunday Riley's Luna Retinol Sleeping Night Oil supports your natural skin elasticity with retinol while also soothing surface redness with blue tansy. Massage three to four drops in nightly after cleansing and you'll develop your glow in no time.

    the blue facial oil
    a model applying the face oil with a dropper
    Sephora

    Promising review: "Like sleeping in a sheet mask! My skin feels brighter and more plump every morning. A little goes a long way, so this bottle will last a while!" —kbumgar

    Get it from Sephora for $55+ (available in two sizes).

    36. Kenra's Platinum Blow-Dry Spray allows you to cut your drying time in HALF and acts as a thermal protectant and frizz tamer all the while. It's now racked up over 16,500 5-star reviews as well as a following on TikTok, sooo safe to say it's universally loved.

    Reviewer showing blown out hair after using product
    Reviewer holding product in hand

    Promising review: "I have extremely thick hair (the kind colorists charge extra for) and it definitely helped my hair dry in half the amount of time or less. Not much product needed — little goes a long way!" —Caitlin J Kelly

    Get it from Amazon for $14.99+ (available in three sizes and packs of one or two).

    37. Sol de Janeiro Brazilian Bum Bum Cream delivers on its promise to tighten and soften skin and give you an all-over glow, but really, reviewers seem to stick around for the intoxicating scent!

    Open tub of Brazilian bum bum cream with a product swatch
    person applying cream to thigh
    Amazon

    Promising review:Yeah it’s pricey, but a little goes a very long way. Makes my skin so soft and smells amazing. I get compliments on the fragrance all the time. Just let go of expecting a cream to solve cellulite, as it's not going to happen. I wish they’d ALL stop claiming that. This is my first jar and I’m totally hooked on the smell, texture, and feel. Good stuff!" —kevin fitzgerald

    Get it from Amazon for $22+ (available in two sizes).

    38. JVN's Complete Hydrating Air Dry Hair Cream lets your natural texture shine. The soft, buildable cream enhances waves and curls, protects your hair from UV damage, and softens your locks with a mix of squalane, chia seed extract, and moringa seed oil. In the words of JVN himself, "Can you believe?"

    before and after of a model showing how the cream defined their curls
    the tube of hair cream
    Sephora

    Promising review: "A little goes a long way! I cannot say that enough!! This goes for all of their products! A nickel-sized amount of this is perfect for my waist-length hair. Occasionally I’ll need a tiny little dab to top it off. I love the smell and it leaves my hair feeling more natural without as much frizz as normal, but better than crunchy hair mousse hair!" —AlPal24

    Get it from Sephora for $12+ (available in two sizes).

    39. Olehenriksen's Glow2OH Dark Spot Toner uses AHAs (glycolic and lactic acids) to 🤜  fight off  🤛 dark spots, dullness, and uneven texture in as little as a week. Ofc consistency is key, so pencil it into your Google Cal or set an alarm to make sure you use it every day! 

    before and after of a model who used the toner for 8 weeks
    the bottle of toner
    Sephora

    Promising review: "I absolutely love this product! I have hyperpigmentation so I struggle with acne scarring and this has seriously saved me. It also smells divine! A little also goes a long way. I would definitely recommend this to anyone!" —agal1

    Get it from Sephora for $19+ (available in two sizes).

    40. Odele's Air Dry Styler works on all types of hair but reviewers with curls applaud its ability to gently condition and separate ringlets for bouncy, defined styles. At just $12, it also only costs as much as two lattes so what's the harm in trying it out??

    model squeezing the cream into their hand
    model with curly hair
    Odele

    Promising review: "I used this product after washing, on damp hair, to style my waves. It looked perfect! A little goes a long way, smells light and clean. It gave me pretty, nonfrizzy waves." —Lnqui

    Get it from Odele or Target for $11.99. 

    41. Kate McLeod's Body Stone is formulated to nourish and soften skin with a delicate mix of rose, frankincense, and neroli. If you've never used one before, it's super simple! Just warm it up with your hands and apply it to dry skin, where it'll melt right in.

    the body stone next to its wooden holder
    Kate McLeod

    Kate McLeod is a former bakery owner and pastry chef who turned her attention to creating "skin food." For two years, she developed her body stones right in her kitchen mixing pantry-sourced ingredients like cocoa butter and avocado oil.

    Promising review: "I am obsessed with this lotion. It is luxurious and super hydrating. A little goes a long way, but if you’re like me — more is also amazing. I prefer this scent to some of the others as it is very neutral." —Melissa A

    Get it from Kate McLeod for $12+ (available in two sizes and with a muslin travel bag or reusable bamboo canister).

    42. Garnier's SkinActive Micellar Cleansing Water works as a cleanser and makeup remover. Use it in the a.m. and p.m. to hit refresh on your face before applying your regular moisturizer and serum.

    Promising review: "My face feels so clean after using this! I bought reusable make-up removing pads, and this works perfect with them! Way better than buying make-up remover wipes! A little bit goes a long way, too. The bottle lasts me a long time." —Amazon Customer

    Get it from Amazon for $8.93+ (available individually or in a pack of two).

    43. Huda Beauty's Cheeky Cream Blush gives you a dewy, out-of-this-world glow even if you usually steer clear of the sun.  

    all five of the cream blush shades
    a model wearing the shade rebel red
    Huda Beauty, Sephora

    Promising review: "Ever since I got this blush stick I’ve been obsessed with it. I love how versatile the coverage is. If you want a natural flush look a little goes a long way but if you want a more pronounced blush just layer it! It gives the most perfect glow to the skin as well, almost as a second skin. What I love the most is how creamy this blush stick it is! It glides onto the skin like butter. And of course it lasts all day long. This has to be my favorite blush at the moment." —knoodles

    Get it from Sephora for $25 (available in five shades). 

    44. And Milani's Make It Last 3-in-1 Setting Spray and Primer is a godsend for sweaty bbs everywhere. Spray it before your makeup to create the perfect base and then finish up with another spritz and it'll lock in your look for 16 hours — no creases, smudges, or streaks in sight. 

    Reviewer holding the Make It Last Milani three-in-one setting spray and primer
    reviewer wearing the setting spray

    Promising review: "This is the only setting spray I use and I never have to touch up my makeup — even when it's hot out or I've been rained on. It has a nice matte finish and helps keep my oily skin under control. Lasts for hours, and a little goes a long way." —Laura Herbst

    Get it from Amazon for $9.47+ (available in dewy and matte finishes).

    Reviews in this post have been edited for length and/or clarity.