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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
You're about to become a beautician magician.
BuzzFeed Staff
BuzzFeed Staff
Promising review: "This is the best on the market! It’s so hydrating and keeps color for a long time. I love how it doesn’t streak and has a very pleasant smell. The application is as easy as it gets for self tanner. I’ve purchased about 5 bottles so far and will continue to purchase! I would definitely recommend trying this out!" —Maddie
Get it from Beauty by Earth for $30.99.
Promising review: "I'm an esthetician and have never used a brush like this but decided to try it out. I was a bit skeptical about how it would feel since it is one piece (silicone) instead of bristles. My mask went on perfect and smooth and I didn't have to waste any of the mask either. PLUS! You won't have to worry about a bunch of mask getting stuck in your bristles, definitely purchasing more for my new job!" —Tamar Yacoubian
Get a set of two from Amazon for $4.39.
Promising review: "This. Is. LIFE! Seriously. I am Black, with 4c hair that has the tightest coils on the planet! I struggle to retain moisture in my hair. If you need something to truly moisturize your hair and keep it moisturized this is your product! My hair is soft, them c u r l s spring back like they are reborn again. We call this that SNAP BACK! It tames frizz, thickens, moisturizers, and softens! I diluted two tbsp of the product with a cup of water, put it in a spray bottle and use it as a leave in. This stuff is miracle in a bottle!!!! —Shonda C.
Get it from Amazon for $11.98.
Promising review: I absolutely LOVE this mascara. I have very sensitive eyes and am highly devoted to my trusted brands. When a friend suggested this mascara I was curious, as she loved it. For the price point and how good it looked on her eyes, I thought 'why not.' Holy moley. I'm in love. It makes my lashes longer, — looks like I'm natural but better — and has a thinner formula so it looks like I have a billion gorgeous lashes, and looks the same all day long. I cannot recommend this enough. It doesn't rub during the day and give me that black eye look. It's wonderful. Must buy. —Katherine Ochsman
Get it from Amazon for $12.95.
Get it from Perricone MD for $98.
Promising review: "Wow, this is a vibrant highlight. The rose color looks beautiful on my skin but I have to use a VERY light hand when applying. It almost looks like a large pan of eyeshadow and can easily look like a stripe of eyeshadow across your cheeks . If you enjoy a bold highlight then this is for you. The quality is up there with high end. If you're fair I'd definitely get the rose gold over the other colors." —C. Wallace
Get it from Amazon for $4.86+ (available in five shades).
Promising review: "I had been on the hunt for a product like this for the longest time. I have full eyebrows with hairs that don't seem to want to say in place. I came across this product, and at first, I was hesitant to buy it, I didn't think it was going to work but let me tell you, I've been having good eyebrow days because of this product. The application process is easy and the soap doesn't dry as fast, so you have time to brush your eyebrow hairs to the desired style or fill in your eyebrows. This soap doesn't leave a white residue. I've used this soap for my flyaways too that are hard to tame. I highly recommend this soap, not only because it's so inexpensive, but also because it works! I will be making another purchase before they sell out." —Nallely Gonzalez
Get it from Amazon for $6.99.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.75.
Promising Review: "I love this product and how well it worked/works! I used it with gel nails and and led/UV lamp and it worked great!! It dried almost immediately and a little goes a long way! I love this product and will be back once this runs out! I love it and it makes me want to paint my nails because I don't have to worry about so much correcting any mistakes! Love it, thank you!" —Kathy Gortney
Get it from Amazon for $7.99.
Promising review: "Love this stuff so much! Since I have sensitive skin, it's always been hard for me to find a good cleanser. But this stuff is awesome. It's so gentle and feels so nice when you massage it into your skin. Its texture is amazing and better than any other gel cleanser I've tried. I can tell that my skin has improved after using this stuff. A bonus is the subtle rose smell, which is thankfully not from any artificial fragrance. This cleanser is perfect for sensitive skin." —glitter
Get it from Glossier for $9+ (available in two sizes).
Promising review: "I really like this product because it's very easy to use and looks very natural. I'm not really good at putting make up on especially when it comes to putting eyebrows but this brow pencil helps me a lot. Good for beginner. I bought 10 of these and still using them. A must try!" —AlexisMatias
Get it from Sephora for $24 (available in 12 shades).
Promising review: "I do not claim to understand the science behind this tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were Shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick." —Adg
Get it from Amazon for $12.99.
Promising review: "I love this nail strengthener!! When my nails were destroyed from gel polish, this easily made my nails more stronger and longer in about three months! The proof is in the pictures! This stuff is AMAZING." —Cierra Lewis
Get it from Amazon for $17.99.
Promising review: "I use this religiously and notice a huuuge difference. I have allergies and tend to rub my eyes, which isn't great for my lashes, but this serum seriously helps with fallout and helps my lashes look much longer — when I use this they grow long enough to brush my brow bone, which would never happen otherwise. At the end of last year, I tried a different lash product (after running out of Grande lash for a while because ::shrugs:: pandemic) and it did *nothing* after *weeks*of trying. Now I'm back on the Grande lash for five to six weeks now and my lashes are already significantly longer. It just works, my friends." —BuzzFeed Writer, Maitland Quitmeyer
Get it from Amazon for $65+.
Promising review: "I love, love, love this product! My lips feel so hydrated and soft and I especially adore the tinted balms! Gives your pout that perfect hint of color without being overpowering." —Jennifer S.
Get it from Glossier for $12 (available in nine shades/scents).
This lovely small biz creates vegan deodorant, skincare, and zero waste haircare products — all in small batches — that you can feel good about.
Promising review: I have never in my life found a natural deodorant that actually works. This stuff is the best. Also, plastic free packaging? What could better? Thank you, thank you, thank you. I am going to buy this forever. Thanks for making a great product!" —Rae
Get it from Meow Meow Tweet for $14 (available in lavender and tea tree scents and three sizes).
Psst, I've used this for years and it's a tried-and-true pick. One of the bests out there!
Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119
Get it from Sephora for $30+ (available in two sizes and 30 shades).
Promising review: "I would say that this is my all-time favorite bubble bath, but the fact is, since I found it, I haven't tried any other. I am sure there are others just as good. The bubbles are plentiful and sumptuous and cleansing. They don't dry out my skin like others have (though I cannot go so far as to say they moisturize). The scent is pleasant and soothing. This potion assures me a luxurious, relaxing bath time that will aid my transition into a good night's sleep." —Oakley
Get it from Amazon for $4.87 (available in five scents).
Bread Beauty Supply is a small woman-owned brand that specializes in products for textured hair. They carry hair wash, oils, masks, and scrunchies.
These products work best for hair types 3a–4c and is a Clean at Sephora product.
Promising review: "I've been using these products for at least the last four months (minus the oil which I have not tried yet) and I love how they work on my 4c kinks, coils, and curls to achieve moisture retention and overall softness. Between the shampoo and conditioner, I actually adore the shampoo a little more since it has a creamy/milky texture and doesn't lather too much (my preference). Still, the conditioner is pretty solid for restoring moisture and other nutrients. I've also grown to love that both those products come in packets and not bottles. They are a little different from product packaging that I've used in the past but I realize I'm able to get out the very, very last drop of product with these squeezable packets. It's far better than futile bottle-shaking and I know when I throw a packet away, that it's truly empty and I got all my money's worth, baby! 🤑I enjoyed it enough to re-up on another box set for myself and get two more for friends." —BuzzFeed Editor, Marquaysa Battle
Get it from Sephora for $58 (originally $72).
Clove + Hallow is a woman-owned brand based in Atlanta that was created to provide high-quality, vegan products all with 15 clean ingredients or less.
Promising review: "Where do I begin?! I’m a 41-year-old woman who is recently dealing with adult acne. I have tried so many different products, paying ridiculous amounts of money and I was at the point where I’d try anything and I’m glad I gave this oil a shot. It truly is the only product that helps my acne. Not only helps with my acne but controls my oily skin. Weird, you would think putting oil on your face would make it note oily. Nope this everything oil is amazing!! My skin had never felt/looked so good. This will be my go to product from now on!" —Shannon R.
Get it from Clove + Hallow for $39.
This darling little biz is based in Florida and sells a variety of nail wrap designs, stickers, and nail tools and accessories.
Promising review: "I wanted to wait to review these nail wraps as they just kept going! I bought these thinking I would be happy if they lasted the weekend... I finally removed them last night after 26 days! I followed the application instructions (swipe nail with nail polish remover beforehand), and finished with a top coat, making sure to cap the tip of the nail too. When wearing these nails, I bathed, I swam, and they still lasted! One set will be enough for two applications for short nails. I would definitely purchase these again!" —Charlotte Wilkinson
Get a set from Pretty Fab Nails on Etsy for $6.99.
Promising review: "I LOVE this. It is moisturizing but not greasy, no white cast at all and is easy to put on. Some mineral sunscreens are hard to spread around. This one is amazing. It’s the only one I’ve tried that I can stand to wear every single day. It’s also reef safe and non toxic, and budget friendly?! I will use this forever. I’m so happy they came out with a jumbo size!!! I highly recommends I loved it so much I bought my mom and sister one as well." —Katelyn
Get it from Biossance for $42+ (available in two sizes).
Good Juju is a woman-owned company on a mission to provide actually natural skincare products free of compounds and unnecessary chemicals, so be sure to check out the rest of its heavenly products.
Promising review: "Skin feels amazing after using this! I’ve tried a few different exfoliating scrubs over the years and this by far is above them all. Can’t wait to be 100 years old looking 30 because of this!" —Kayla Bynum
Get it from Good Juju for $22.
Promising review: "I was skeptical but now I’m a believer! My hair is naturally dark brown and bleaching always leaves it very brassy. I tried purple shampoo with no avail but this really seems to help tone down the orange. Now, it does not lighten of course but it really takes my hair to a more true honey-beige shade. As a plus, it makes my nails super white. Goes without saying that you should rinse the shower once done to avoid blue spots on white tile." —KH
Get it from Amazon for $9.60.
Promising review: "I really like this concealer for everyday use. Let me start off by saying I’m an admitted makeup addict so I have a ton of concealers, mostly more expensive ones, but this little gem really surprised me. I have very sensitive skin, especially around my eyes, and this concealer didn’t bother me at all. It works well, not super-glam-perfect-canvas well but great for a natural everyday look. It’s quick and easy to put on and doesn’t crease or wear off easily. It washes off easily with soap though. This is my new go to concealer for quick everyday makeup." —Amanda
Get it from Amazon for $5.63.
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
The reviews in this post have been edited for length and clarity.