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BuzzFeed Adds Emotional Reactions To Facebook Timeline With New Social App

Going Beyond the Like to Let People LOL, OMG, WTF Social Content

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New York, January 18, 2012– BuzzFeed, the hottest, most social content on the web, today announced a new integration with Facebook that enables people to post their emotional reactions to BuzzFeed content on their Facebook Timelines. With a single click of a button, such as “LOL,” “OMG,” or “CUTE,” BuzzFeed readers can express their feelings about the hottest content and easily post it, along with their reaction, to their Facebook Timelines.

“In a social world, reacting and sharing media is the best way to express yourself and connect with your friends,” said Jonah Peretti, Founder and CEO of BuzzFeed. “By combining BuzzFeed with Facebook Timeline, we allow our readers and their friends to easily express the full range of human emotions.”

The launch of the Facebook Like button was a smash success, resulting in a new model for interacting with content. BuzzFeed’s new integration with Facebook builds on that success by expanding the range of emotions that are possible to express with one simple click for all BuzzFeed reactions including LOL, CUTE, WIN, FAIL, OMG, WTF, and GEEKY.

BuzzFeed reaches over 25 million monthly unique visitors and provides a pioneering mix of breaking news, entertainment and shareable content. BuzzFeed is the leader in social publishing and gets the majority of its traffic from social sources with Facebook as the largest social referrer. The site regularly has mega hits on Facebook, such as “The 45 Most Powerful Images of 2011” with over 9 million views and “Extremely Disappointing Facts About Popular Music” with over 3.5 million views.

For more information on BuzzFeed, visit

Media Contact:

Alice Suh




About BuzzFeed

BuzzFeed publishes the hottest, most social content on the web to an audience of over 25 million monthly visitors. The company is led by Jonah Peretti, an MIT Media Lab graduate and Huffington Post co-Founder.

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