New York, NY February 19, 2015 — BuzzFeed announced today the acquisition of San Francisco-based startup GoPop. Part of the first class of Matter Ventures and backed by Chris Sacca’s Lowercase Capital, the Knight Foundation and others, four of GoPop’s designers and engineers will be joining BuzzFeed’s New York-based tech team to further develop its core and experimental apps in news, video, social and more. Jesse Shapins, CEO and Co-Founder of GoPop will be leading product for BuzzFeed’s core app team, and will continue working closely with Co-Founder and CTO James Burns who will lead a new group focused on experimental apps. Also joining from GoPop are mobile designers and developers Joseph Bergen and Filipe Brandão. “We’re thrilled to bring on GoPop’s talented team to help us further build and experiment with innovative mobile experiences in news, video, social and more,” said Ryan Johnson, BuzzFeed’s Vice President, Mobile Engineering. “GoPop was founded with a mission to transform the future of storytelling,” said Jesse Shapins, CEO and Co-Founder, GoPop. “We believe BuzzFeed is rapidly becoming the most impactful global media company, and the opportunity to lead new initiatives as the company expands its mobile footprint was irresistible.” Furthering its ongoing plans to incubate and acquire new technologies, this acquisition will kickstart the company’s mobile app product offerings in new verticals. BuzzFeed will not be disclosing financial details of the deal. ### Contact: Christina DiRusso Senior Communications Manager christina.dirusso@buzzfeed.com 914-646-7078 About BuzzFeed BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 200M.