Mia Freedman, the owner of Australian women's network Mamamia, has sparked controversy online after publishing a piece called "Straight, married women want marriage equality too."
Freedman closes the piece by asking her straight readers to show their support for same-sex marriage by putting a photo of themselves pointing at their wedding ring with the hashtag #Married4MarriageEquality on social media.
However, many people saw the hashtag campaign as insensitive and tone-deaf, and the reactions on Twitter said just as much.
People quickly hijacked the hashtag and had their fun with it.
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In a statement to BuzzFeed News, a spokesperson for Mamamia said the company had been working closely with Australian Marriage Equality for several years to help build momentum with women and mothers at a critical time in the history of marraige equality in Australia.
"Together with Australian Marriage Equality we thought a demonstration of support from married women under the hashtag #married4marriageequality would help send the message to politicians that there is a huge tide of support that exists among all Australians for marriage equality," said the statement.
"If anyone was offended or distracted by this it was not my intention, I apologise unequivocally and we will continue to loudly and proudly support marriage equality until all Australians have the legal right to marry the person they love."
Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.
Contact Brad Esposito at email@example.com.
Tanya Chen is a social news reporter for BuzzFeed and is based in New York.
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