back to top

This Woman Tried To Start A Marriage Equality Hashtag For Straight People And It Backfired

"Parents, don't forget to take a sweet selfie with your kids to show support for women with infertility issues too!"

Posted on

Mia Freedman, the owner of Australian women's network Mamamia, has sparked controversy online after publishing a piece called "Straight, married women want marriage equality too."

Facebook: MiaFreedmanmamamia

In it, Freedman addressed the issue of same-sex marriage – which has been the topic of much discussion in Australia recently – and dismisses the argument that legalizing same-sex marriage would diminish or change the meaning of heterosexual marriages.

Freedman closes the piece by asking her straight readers to show their support for same-sex marriage by putting a photo of themselves pointing at their wedding ring with the hashtag #Married4MarriageEquality on social media.

However, many people saw the hashtag campaign as insensitive and tone-deaf, and the reactions on Twitter said just as much.

thought marriage equality was about LGBTQI people?? GUESS AGAIN

Mia Freedman: I care about LGBTQI rights!!! L - look G - guys B - basically it's T - time to Q - quietly make I -… https://t.co/Q1C8uNRfNx

"Decent Intentions, Horrific Execution" A Memoir By Mia Freedman

People quickly hijacked the hashtag and had their fun with it.

Parents, don't forget to take a sweet selfie with your kids to show support for women with infertility issues too! #married4marriageequality

Homeless man: "Do you have any change so I can get some food?" Me: "No. But here's a photo of my lunch!" #married4marriageequality

Well #married4marriageequality is no match for #caviar4thehungry

Inspire others by flaunting something they can't legally have. Too poor to dine out? Here's me doing it for you.… https://t.co/5M16MrpWrY

Inspired by Mia Freedman's selfless #married4marriageequality committment. I'd like to share a pic of my home with… https://t.co/nrMyhIdQo4

Are we doing this right?

In a statement to BuzzFeed News, a spokesperson for Mamamia said the company had been working closely with Australian Marriage Equality for several years to help build momentum with women and mothers at a critical time in the history of marraige equality in Australia.

"Together with Australian Marriage Equality we thought a demonstration of support from married women under the hashtag #married4marriageequality would help send the message to politicians that there is a huge tide of support that exists among all Australians for marriage equality," said the statement.

"If anyone was offended or distracted by this it was not my intention, I apologise unequivocally and we will continue to loudly and proudly support marriage equality until all Australians have the legal right to marry the person they love."

Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.

Contact Brad Esposito at bradley.esposito@buzzfeed.com.

Tanya Chen is a social news reporter for BuzzFeed and is based in New York.

Contact Tanya Chen at tanya.chen@buzzfeed.com.

Got a confidential tip? Submit it here.