How Do You Pronounce Arnott's "Nice" Biscuit?

We need an answer.

Behold, the peak of culinary invention; The Arnott's Nice.

Arnott's

A staple in every Aussie kitchen, the Nice biscuit is great in tea OR cooking, with its delicious sugary coating acting as angel dust on all other foods.

But there's a serious issue we need to discuss. How the HELL do *you* say the name of the biscuit?

Is it "Nice" as in "nice to meet you?"

AMC

Or is it "Nice", rhyming with "piece" - as in Nice, France?

MARVEL