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    30 Cool Things To Buy From Lesser Known Stores

    A spice subscription service, laundry balls inspired by coral, a matte gold razor, and more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A powder shampoo that lathers up quite nicely once you add water. It'll last way longer than regular shampoo because it's not diluted with water.

    hand holds small blue bottle that says "moondust"

    I use this shampoo and it's amazing. My hair is much silkier and manageable now thanks to this fairy dust. You just need a small amount to get a really good lather going.

    Get it from Owa Haircare for $29.

    2. A sweatshirt dress for anyone still clinging to their favorite hoodie even though they know hot weather is coming.

    model wears the short sleeve dress in olive

    Promising review: "Material a little thicker than expected but super comfortable. Perfect length. Super cute dress to lounge in or go out." —Tiffany S.

    Get it from UpWest for $58 (available in sizes XS–XL and three colors).

    3. U-lace shoelaces that are stretchy so you can turn any pair of shoes into slip-ons.


    You might have seen this Black-owned company on Shark Tank! See more Black-owned brands in this list.

    Promising review: "Love the ease of putting these on my shoes without the need to tie them and love the color options!!!" —Ramon T.

    Get them from U-lace for $5.99 (each pack contains 6 laces, enough for a single sneaker, so you will need at least two packs; available in 63 color options).

    4. A natural surface spray that'll help clean every inch of your house. Love a multi-tasker.

    Surface cleaner being sprayed onto stainless steel countertops

    The Laundress is an eco-friendly cleaning supply brand founded by Gwen Whiting and Lindsey Boyd. BuzzFeed writer Colin Gorenstein tried and loves their multi-surface cleaner! Here is what he says:

    "Hello, it's me, a newly minted Laundress head. I started using this spray about a week ago and in the days since have completely lost control! I insist on cleaning every corner of my apartment with the sweet, ylang ylang-scented stuff. Did I mention it is the first product that's ever successfully worked to remove all the grime on my fridge? No choice but to stan."

    Get it from Laundress for $12.

    5. A subscription to Piquant Post so you can broaden your horizons, palate-wise.

    four packages of spaces and recipe cards coming out of an envelope. the top recipe says vietnamese pho

    Each month, Piquant Post will send you three or four different spice blends and corresponding recipes. Each package will have just enough or a little more spice for each recipe.

    Get it from Piquant Post for $9.99+/month.

    6. A heart lollipop umbrella that'll make you actually excited to step outside when it's raining.

    a white umbrella with illustrated pink heart lollipops
    Amanda Adam / Via Valfré

    This LA-based brand was founded by Mexican-born artist, Ilse Valfré. I have a beret from the brand that's covered in googly eyes and it's my most treasured hat (sadly no longer on sale).

    Get it from Valfré for $28.

    7. A made-to-order ceramic planter with a fun design, because your favorite plant friend deserves a nice home.

    a collection of white pots with black patterns like dogs, polka dots, and boobs in different sizes

    Franca gets its name from the phrase lingua franca, or "common language." It's a nod to the multicultural heritage of the co-owners Jazmin de la Guardia (born in Paraguay with parents from Uruguay and Cuba) and Sierra Yip-Bannicq (lives in Brooklyn with roots in Chinese and French culture).

    Get it from Franca for $26 (available in four sizes and five patterns).

    8. A knitting kit with everything you need to make your very own adorable tee. Turns out you're the best fashion designer.

    We Are Knitters

    This kit comes with pima cotton yarn (nice), hooks, and a pattern (available in English or Spanish). There are 21 colors to choose from.

    Get it from We Are Knitters for $57.60+ (available in straight sizes S–L or plus sizes XXL–XXXL).

    9. A brightening face mask made with 100% pure, edible fruits like lucuma, papaya, and sea buckthorn perry. It smells tropical, is packed with vitamin C, and gently exfoliates your skin. Just add water to activate.

    Golde, model wears the orange mask

    This Black-owned, Brooklyn-based company focuses on beauty and wellness products made with natural ingredients and superfoods.

    Promising review: "You get so much product with only a few drops of powder and water. I really need to get a mask brush! Love this!!!" —Taylor L.

    Get it from Golde for $34.

    10. A pair of adorable patterned socks that'll look good with any shoes you throw over them — gnome saying?

    model wears red socks with tiny gnome pattern

    Wildfang is a queer-owned clothing brand that launched in 2013. The name comes from the German word for a tomboy.

    Get it from WIldfang for $6.97.

    11. A cute animal mug with a built-in diffuser you'll definitely fauna over.

    Apollo Box

    Promising review: "The design is adorable and great for loose-leaf tea. The infuser does take a bit of manhandling to open, but it prevents the tea leaves from spilling so that's fine by me." —Anna

    Get it from Apollo Box for $25.99.

    12. A whimsical jumpsuit you'll go absolutely bananas for.

    model wears short sleeve jumpsuit covered in bananas

    Nooworks is a woman-owned, woman-run business. All the garments are made in California. I own two dresses and one pair of pants from the brand, and they all get boatloads of compliments when I wear them. The bold prints are eye-catching and a total crowd-pleaser. The quality feels very handmade, like your talented friend in fashion school made it just for you. This particular jumpsuit is sporting a design by Isa Beniston of Gentle Thrills.

    Get it from Nooworks for $82 (available in sizes XS–XXXL).

    13. An airtight silicone lid that's effective and eco-friendly. Just pop it over any container and throw it in the fridge! Easy.


    Food52 gets its name from the fact that we could be cooking 52 weeks a year. It was founded by Amanda Hesser and Merrill Stubbs. On top of cool kitchen products, the site also has a plethora of amazing recipes to try. You can learn more about these lids in this glowing review.

    Get five lids from Food52 for $40.

    14. A splurge-worthy, matte gold razor to ensure that every shave session makes you feel like a million bucks. If you're someone who prefers to shave, this is an Au-some option.

    a model holds a matte gold razor to leg
    Oui the People

    This is an old-school single razor. It's designed to tackle the thickest of curls without ingrown hairs or irritation. This pack includes 10 razors. Oui is a Black-owned brand that aims to provide beauty products without using any shaming or gendered language. In their words: "We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in."

    Get it from Oui the People for $75.

    15. A Blathers sweatshirt, because everyone is always saying you should dress for the job you want.

    black crewneck sweatshirt with the owl from animal crossing that says "blathers' museum paleontology department"
    Look Human

    You can also get this design on a tee, tank, hoodie, V-neck, or racerback tank! Other check out listings for this design on a mug, tapestry, or greeting card.

    Get it from Look Human for $34.99 (available in sizes S–3X and four colors).

    16. A kid-friendly wooden knife that can chop soft foods but not fingers. Your little sous chef can finally do more than just lick the spoon.

    Two children using wooden blocks with handles to cut apples

    Get it from JUstenbois on Etsy for $14.46.

    17. A bottle of Easy Come, Easy Glow — a shimmery spray that'll make you feel like the magical fairy queen that you are.

    Soul Bloom, Instagram: @

    Soul Bloom is a Black-owned brand that specializes in non-toxic, plant-based personal care. This spray is handmade with natural ingredients like oils grapeseed, sunflower, jojoba, and argan. Golden Hour and A Dozen Roses are unscented but Summertime Fine is scented like passionfruit and nectarine.

    Get it from Soul Bloom for $28 (available in three colors).

    18. An Always Pan, which is angling to become the only pan you ever reach for when cooking. It has an ultra slippery nonstick surface, a vented top, a mesh basket for steaming, and a high quality spoon that hooks onto the handle.

    pan shown with top, spoon, and mesh basket
    Our Place

    I have and love this pan! It just feels really nice to hold. The nesting spoon is absolutely genius, everything cooks evenly, and food just glides right off with minimal effort. If you hate scrubbing, consider getting this!

    Our Place was founded by Shiza Shahid, along with Amir Tehrani and Zach Rosner. She's a Pakistani social entrepreneur who also co-founded the non-profit Malala Fund, which promotes education for young girls.

    Get it from Our Place for $145 (available in four colors).

    19. A delicious-looking candy necklace that has tiny enamel Hansel and Gretel figurines hidden behind the cotton candy charm. What a sweet surprise!

    Les Néréides

    Les Néréides is a family-run company. You might have seen their kitten earrings on a certain celebrity.

    Get it from Les Néréides for $90.

    20. A Disney baseball cap featuring your dream home. If only...

    lavender hat with cinderella's castle on it, in front of the actual castle in disneyland

    All hats and apparel from this brand are embroidered by Claire Hach!

    Get it from 999Spyglass on Etsy for $24.99+ (available in 11 colors).

    21. A peace sign vase sure to make your space feel more peaceful. That's just common sense. Peace sign in home = peaceful home.

    matte mint vase shaped like peace sign

    Jungalow is a Black-owned brand, which started as a design blog by Justina Blakeney. Every time you place an order, the LA-based shop plans to plant at least two trees.

    Get it from Jungalow for $68 (available in six colors).

    22. A dip clip so you can keep your sauces safely secured while in the car.

    A red flat container with two holes for dipping sauce is clipped to a car vent

    Promising review: "Shipped quickly, is exactly as described, and easily clipped onto the car vent." —CDFrazier26

    Get it from 3DPrintedByBrian on Etsy for $4.80+ (available as single or double dipper).

    23. A Poketo x Corkcicle canteen in a lovely terrazzo pattern to make all your park trips extra stylish.

    hand holds white canteen with flecks of yellow, blue, green, and red

    Poketo is an LA-based brand founded in 2003 by husband-and-wife team Ted Vadakan and Angie Myung. You pronounce the name "poh-keh-toe." I have this canteen and can confirm it totally rules. It keeps cold drinks cold for nine hours and hot drinks hot for three hours.

    Get it from Poketo for $37.95.

    24. A Golden Girls magnet that'll be a friend and let you know whether the dishes are clean or dirty — unless of course you pull a Rose and forget to turn the magnet.

    A hard enamel magnet that says clean with an illustration of Rose on it and upside down says dirty with Blanche on it

    Get it from TheSnarkRemark on Etsy for $6.20.

    25. A VERY cool microfiber laundry ball inspired by how coral filters the ocean. It collects microfibers shed by clothes so you can snag them all and dispose of them properly.

    laundry ball made of a hard material with loops all over it

    Celsious is a Black-owned, eco-friendly laundry brand founded by sisters Corinna and Theresa Williams. They also have the most energy efficient laundromat in New York. If you live near Williamsburg, Brooklyn I definitely recommend checking it out and doing your laundry there.

    Get it from Celsious for $39.

    26. A very fun bar of soap sure to make hand-washing an enjoyable experience.

    a bar of clear soap with colorful striped rainbow stripes of soap embedded inside
    Need Supply

    This is a moisturizing gylcerine from Wary Meyers with a pure vegetable base. It smells like citrus and is cruelty-free.

    Get it from Need Supply for $14.

    27. An adorable house-shaped tea bag dispenser that'll be way better than just stuffing a bunch of tea bag boxes into your cabinet.

    house with door-shaped slot with tea bags inside
    Animi Causa

    Get it from Animi Causa for $19.99.

    28. A tiered mesh top to add some extra texture to your outfit.

    a model wears the polka dot black mesh top over jeans
    Simply Be

    Get it from Simply Be for $46.49 (available in sizes 8–22).

    29. A pair of Suavs high-tops with a nice and stretchy knit exterior made from recycled plastic bottles) for a breathable, super comfortable fit.

    writer harper hendrickson wears the shoes
    BuzzFeed / Harper Hendrickson

    BuzzFeed writer Harper Hendrickson has these and likes them! Here is what they say:

    "I’ve been having a difficult time with shoes lately, due to my feet growing and shoe size changing a little since starting HRT. I recently tried Suavs high-top shoes in Timber, hoping that they would be stretchy enough to fit me till I get through this awkward shoe phase! I was not disappointed, these fit true to size, they are nice and stretchy, and they are some of the comfiest shoes I’ve ever worn. I liked them way more than I anticipated I would, so much so that I didn’t take them off for a week when I first got them! My favorite thing about Suavs are how easy they are to slip on and off, yet they are durable enough to get me through hectic days and long walks with my pup. The few minutes I save in the morning slipping these on when I’m stressed and in a rush really makes a difference. I also love that these are made from recycled water bottles!" —Harper Hendrickson, BuzzFeed

    Get them from Suavs for $110 (available in sizes 8–14 and three colors).

    30. A chunky glasses chain so you can ensure your favorite sunnies stay safe AND score an extra opportunity to accessorize. More is more, if you ask me.

    The Sis Kiss

    As the name implies, The Sis Kiss is a sister owned operation!

    Get it from The Sis Kiss for $28 (available in nine styles).

    If you already knew all these brands, congrats on being a shopping expert! Share your favorite small businesses that could use some love in the comments.


    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift boxes

    Reviews have been edited for length and/or clarity.