What are Jungian archetypes?

First popularized by psychologist Carl Jung, Jungian archetypes are common themes or portrayals across culture that come from our collective unconscious. In other words, they're the manifestations of our inner selves to the outer world. There are potentially an endless number of archetypes, usually centered around important cultural events or motifs, but this quiz is inspired by the twelve main archetypes used for things like marketing and audience development.