Land Rover's Discovery Teaser Video: Cool Or Just Strange?

Land Rover has maintained a strong (albeit obscure) reputation in the automotive industry for years. They have always known their boundaries and they never cross them. A Land Rover buyer is a Land Rover buyer, so there hasn't really been a need to do much advertising or promotions. When the do get into marketing mode, it's normally very safe and classy. Their latest teaser video for the Geneva Motor Show takes them out of the comfort zone. It's cool. It's strange. It's both, in our humble opinion, but it might just be one or the other.