1.
When Microsoft told it like it was.
2.
When GameStop went in for the kill.
3.
When MoonPie put this guy in check.
5.
When Wendy's existed...
7.
And when Jimmy John's put Wendy's back in its place.
8.
When Butterfinger roasted Tom Brady after losing the 2018 Super Bowl.
9.
When Edward tried to play Samsung, and Samsung wasn't having any of it.
10.
When Old Spice refused to be told what to do.
11.
When Hot Pockets knew that nobody could actually feel that way.
12.
When Staples had no problem mocking Kris Jenner's new necklace.
13.
When Conan thought he'd be clever roasting Netflix, and Netflix fought back.
14.
When Old Spice thought it could out-sass Taco Bell.
15.
When Tesco went in for the kill.
16.
Finally, when DiGiorno changed their Twitter bio to spoof Papa John's slogan...
17.
...And Papa Johns dished it right back.