Pharrell Williams made a new single, but it's not going to drop anytime soon.
pharrell / Via Twitter: @Pharrell
It's called "100 Years", and that's exactly when it's going to be released.
Think a century ahead with @CognacLouisXIII. New song out in 2117 #ifwecare about the 🌎🙏🏾
Pharrell partnered up with Louis XIII Cognac to raise awareness about climate change.
pharrell / Via Twitter: @Pharrell
The only copy of the song is engraved on a clay record made from the soil of the Louis XIII Cognac vineyard.
pharrell / Via Twitter: @Pharrell
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It's locked in a safe that can only be destroyed if it's submerged in water.
pharrell / Via Twitter: @Pharrell
"If we continue on this destructive path, disregarding nature's calls, the clay vinyl will disintegrate into the rising tides and we'll lose this track forever," the video says.
pharrell / Via Twitter: @Pharrell
"It's a call to action for people to care about the planet now, before it's too late," says Williams.
pharrell / Via Twitter: @Pharrell
Before getting locked into the safe, Pharrell had a listening party of "100 Years" for 100 people.
godfreygao / Via Twitter: @GodfreyGao
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And all of the rest of us are probably going to look like this when it comes out.
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But think about it this way: Our great-grandkids are going to get an awesome bop and a powerful message...if it's not destroyed first.
pharrell / Via Twitter: @Pharrell
See you in 2117!
pharrell / Via Twitter: @Pharrell
