The Publisher’s Information Bureau found that “Maxim‘“s ad pages dropped 26.7% this quarter, making it one of the biggest losers among the 218 magazines the group surveyed (others with steep declines include “In Touch” and “Martha Stewart Living”).
But “Maxim” president Ben Madden predicts a recovery — he told Shift in a statement, “May through the end of the year looks very strong in print. Digital (including mobile) and events business is growing at a very strong rate.” No word on whether the ad decline has anything to do with women refusing to date “Maxim” readers.
- The drug that killed Prince is causing an unprecedented wave of fatal overdoses, federal health officials say.
- The death toll from Italy's earthquake rose to 250 people amid efforts to dig out residents still trapped in rubble.
- WhatsApp will start sharing your account info with Facebook. You can decline the new policy, but must opt into it first 📲😵