It's offensive because in Native American culture, these headdresses are not just pretty fashion accessories to be touted around whenever people feel like it. They have deep, spiritual significance, and the right to wear them has to be painstakingly earned through feats of character…Â
Yes, but the difference is most other ads who use that ploy are unabashedly just trying to sell their crap with no false pretences. When PETA does it, they are doing so under the guise of ethical and moral virtue, which is completely hypocritical.
I'm not sure if I'd get full on offended by this ad. Probably just reserve for it the same eye rolls that I do for most supermarket and cleaning product and cooking ads that imply that women are supposed to be the domestic goddesses of their nuclear (and usually white) families…Â
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