1. He has phun with spelling.
2. No one cares because he's so good-looking.
3. He abbreviates in unexpected places.
4. He frequently expresses the unfailing belief that he is presiding over a nation made in his image.
5. He's not afraid that sharing mundane information will make him seem boring/annoying.
7. He made the world aware of his forthcoming fitness DVD.
By the way, this is the preview for the fitness DVD.
It doesn't ship until August but I am definitely buying a copy. Not necessarily to work out to it as much as hear him say things and look at his figure.
8. He's open about Olympic merchandising restrictions.
9. And shameless enough to promote the hell out of his e-store before said restrictions kick in.
By the way, these are the glasses he sells.
10. He's completely obsessed with them.
The $15 style is sold out for now.