We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Laneige's Lip Sleeping Mask is a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.
BTW, some people use it as a daily lip balm or lip protectant over their lipstick too!
Laneige is an Asian-owned brand that has been in the beauty game for years (seriously, since the 90s!). The luxury brand prides itself on being affordable too, and has many fan favorite products because of it.
Promising reviews: "Holy freakin grail!! I pick at my lips so they’re constantly chapped and raw. I used this once and by the second day all the dry/dead skin had come off and my lips were softer than I’ve ever felt. Totally worth the money and smells amazing!!" —Anissamarie01
"Lives up to ALL the hype. Holy grail amazing product. I have been chapstick obsessed since birth, and this product goes above and beyond. I carry it around in my purse and use it every day and my lips look super glowy and hydrated, and it lasts a long time after application. I'm slowly collecting every shade." —honeycbxdger
Get it from Sephora for $24 (available in seven scents) or from Amazon for $24 (available in four scents).
2. The famous Alleyoop Pen Pal works as a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag (and the time you spend going through it). With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
It's vegan, cruelty- and paraben-free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana
Get it from Alleyoop for $25 (available in three shades).
3. Bed Head Wave Artist Deep Waver creates those beachy vacation waves you crave year-round and with minimal effort. All you have to do is clamp and repeat! And depending on your desired volume, reviewers say it won't take too long either.
Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe! And FYI, this hair tool also reduces frizz and adds shine, too.
Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!!... I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 mins or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt
"I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.
Get it from Amazon for $29.99 (available in two colors).
4. Neutrogena's Hydro Boost Water Gel has a major cult following because of the long-lasting moisture it provides. With over 57,000 5-star reviews, to say reviewers are obsessed is an understatement.
This noncomedogenic beauty staple is also oil-free, dye-free, and fragrance-free!
And just a heads up: be sure your Hydro Boost Water Gel is coming straight from Amazon's warehouse! Some reviewers have had trouble with their product if purchasing from a different Amazon retailer.
Promising reviews: " THIS IS THE HOLY GRAIL. I wish I had got this [earilier]. I like the smell, the consistency, and how well it absorbs into my skin. My skin feels SO hydrated after I use it. Even if I use it after a face mask, it still absorbs so well, whereas the hada labo just felt like it was sitting on my skin more times than not. I'm obsessed with this!" —R. R.
"This is my GO TO moisturizer! I am obsessed with how it makes my skin feel and how it smells (kinda like blue raspberry). It has made my skin so much softer and it lasts a really long time since a little goes a long way. I am almost done with this bottle and will definitely be re-ordering when I am close to running out." —Sandra M.
Get it from Amazon for $19.52+ (available in two sizes).
5. A super-soft Makeup Eraser wipes off your makeup using *only* water! (Yes, you read that right.) The gentle fabric also has a microfiber blend specifically designed to clear gunk from your pores. If that's not magic, I don't know what is.
It's got two sides — one that can wipe off all your makeup with water and a light scrubbing, and another that exfoliates your skin. Plus, all you have to do when you're done using it is wet it and hang it up to dry! No more wasting money on icky washcloths that hurt your skin!!! I can hear your pores singing from here.
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With makeup eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Check out BuzzFeed's review of the Makeup Eraser for more deets!
Get it from Amazon for $13.36+ (available in 14 colors).
6. Essence Lash Princess mascara gives dramatically long lashes without the price of extensions or false strips. This best seller has over 158,000 five-star reviews!
Promising reviews: "I have tried every single expensive mascara and this one tops them all. Sometimes I use a different wand with the formula but I will still buy this over anything else. I saw it in a BuzzFeed article and bought it based on all the positive reviews. I love it, my roommates use it all the time, crowd fave for sure, and it even stays on when you need it to, doesn't flake, and with a makeup wipe isn't impossible to get off." —schyler
"After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
Get it from Amazon for $4.99.
7. Clinique Black Honey lipstick is TikTok-viral and has been a cult-fave literally since the '90s for looking good on any and every skin tone. It's got a silky smooth balm texture and sheer, buildable color.
Check it out on TikTok here!
BuzzFeed writer Bianca Guzzo tried it out and loves it just as much the rest of the world:
“I’ve been seeing this lipstick trending everywhere and as I’m more of a tint and balm girl these days, I knew I had to give it a try. The color payoff with a shade this deep is subtle but it’s definitely buildable. I like that it gives me a pinch of color on my lips that perfectly compliments my no-makeup-makeup days. I like to layer a clear balm on top for a glossy look.”
Get it from Sephora for $22.
8. A set of 10 quick-dry nail polishes takes only 60 seconds to dry, lasts for several days, AND are designed to be peeled off for easy removal.
BTW, this polish is water-based which means it doesn't have the dramatically strong scent that nail polish normally has.
Promising review: "The set comes in various colors and they are all beautiful. The polish has a big brush that covers the nail easily. The polish is opaque but I did two coats. It didn't stain my nails or has a strong smell. The polish dried up quickly. I cook and clean, so it started to wear off on the fourth day. But I can repaint because of the easy application and fast drying." —perksofbeautyblog
Get 10 bottles from Amazon for $14.99 (available in five color combinations).
9. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant is top-rated for providing awesome results in smoothing and clearing skin. It's got over 43,000 5-star reviews and (thankfully) comes in a 1-ounce mini version too!
Promising reviews: "I never write product reviews but I am OBSESSED with this product...I am so glad I decided to try something new. I've been using it for less than a week and my pores are smaller, skin tone is more even, breakouts are under control and fading at least twice as fast as usual, and my skin is GLOWING. I have very sensitive, acne-prone skin that is annoyingly combination. I haven't found this to be overly drying or irritating in any way. I would recommend this product to anyone." —Amazon Customer
"This is something I will never not purchase now. I've purchased several bottles now over the last few months or so and I am truly obsessed. Nothing has ever changed or improved my skin so much in such a short time. It's amazing. A holy grail for sure. It evens my skin tone, quickly gets rid of marks or breakouts, smooths my skin, adds a glow...it [really works]. I literally saw results the first night I used it (the next morning)." —Abigail Rose Marsicano
Get it from Amazon for $13+ (available in two sizes and a two-pack).
10. Broadway's long-lasting clear lip gloss set includes three glosses, each with a different main ingredient that takes a plain ole gloss to the next level. The rosehip oil gloss is designed to reduce fine lines on your lips, the mint oil gloss creates a cooling sensation, and the coconut oil gloss is for lips that need extra hydration. Each provide the ~perfect~ glossy finish.
Promising review: "I️ saw these in a BuzzFeed article and I always need chapstick/lip moisturizer with me so I️ thought I️ would give these a try! And safe to say, these are perfect, exactly what I️ was looking for! I️ have had the mint one on for 30 minutes and I’m obsessed! It was a little sticky like any lip gloss at first but as time goes but it’s very cooling and moisturizing. I’ll definitely be ordering more to have on hand!" —Stephanie
Get a three-pack from Amazon for $6.99.
11. LilyAna Naturals' eye cream helps you hide how tired you really are after a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Promising review: "I’m OBSESSED! I always have trouble with eye creams because my skin in general is very sensitive and dry. Usually I get a bad rash or my eyes tear up when using eye creams so I just stopped using them. I decided to give this one a try with all the great reviews and I’m so glad I did! Super hydrating, doesn’t make me tear up and sits well under makeup!... It did instantly hydrate my under eyes with no reaction and had a brightening effect that made me look less tired!...Can’t beat the price of this either, definitely worth a try!" —D
Get it from Amazon for $17.99+ (available in three sizes and a two-pack).
12. The Mighty Patch Surface gets those pesky zits to disappear overnight. These babies are large, so if there's a huge area that needs attention, you can hit it in one fell swoop. It's perfect for that *one* area that breaks out the most like your chin or cheeks. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
Hero Cosmetics is home of The Mighty Patch. The brand is woman-owned and Asian-owned, founded by current CEO Ju Rhyu. Since their Might Patch launch in 2017, they have evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!
Promising review: "I have this very weird rash and whitehead outbreak whenever I am ovulating every month. Of course I get this right before I have a date. I used this once for a few hours and the rash totally disappeared and my nose looks about 90 percent better. I can’t wait to try these again tonight. I never leave reviews and just had to for the amazing-ness that is this patch." —kyleagogo
Get it from Amazon for $17.99.
13. Beauty Bakerie's metallic lip whip makes you feel like a BOSS every time you put it on — and what better way to step out of the house? Reviewers say it's absolutely gorgeous in person, is long-lasting, and smudge-proof.
Beauty Bakerie is a cruelty-free cosmetics company founded by Cashmere Nicole. They provide tons of vibrant, high quality cosmetics including everything from lashes and eyeshadow palettes, to lip scrubs and primer — all adorably packaged to fit the baking theme, and all highly rated.
Promising reviews: "MY ALL-TIME FAVORITE. Of all the metallics, Royal Tea {pictured above) is my favorite shade. I wear it almost every day, whether I'm dressing up or dressing down. It complements my skin tone, is not drying, and lasts all day. If I don't remove it, it's still there when I wake up. I can't get enough of this color!" —Natalie B.
"Not only does the metallic have a shine without the annoying stick of gloss, but the color is stunning. It’s bold, and I feel like a boss." —Jade G.
Get it from Beauty Bakerie for $22 (available in 27 shades).
14. Revlon One-Step Hair Dryer and Volumizer brush changes the haircare game! It makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types.
Reviewers with everything from thin and short to wavy and fine to thick and curly hair love this One-Step Brush and say it works great for their hair types!
Promising reviews: "I was pretty skeptical about purchasing this at first since there weren’t many reviews from people with coarse hair, but after a friend recommended it, I decided to give it a try, and I love it. I have thick, coarse, curly 3c hair. And usually to straighten my hair, I use a blow dryer with attachment and then a straightener which usually takes 1.5–2 hrs. But with this, I let my hair dry like 75% of the way, apply a heat protectant and hair oil, split my hair into 8 sections, and I’m done in 30-40 minutes! My hair is straight but still has a ton of volume; and it feels so soft! It’s truly remarkable for this busy momma! It took me a good 2-3 times of practicing with it to really feel like I could get a good shape, but I’m now in love. It’s also really great for refreshing your style...Long story short, I’m obsessed, I’ve joined the cult. I’m never giving it up." —Gretchen
"This thing is LIFE-CHANGING! Let me start out by saying that this review isn’t sponsored, I’m just THAT obsessed. I have fine hair that falls flat almost immediately after styling it. I’ve been blowing out my hair with a round brush almost every day since high school (so, for the past 10+ years) and have NEVER seen results like this, and trust me, coming from a family of hairdressers, I’ve tried almost every product and tool around. I’ve had this tool for about two weeks now and don’t know how I ever lived without it. My hair has never looked so bouncy or felt so smooth, and best of all, the results last all day long. It does take some getting used to (I wasn’t sold the first time I used it), but once you get the hang of it, it’s awesome...If you have hair, you need this!" —Lexi
Get it from Amazon for $34.49+ (available in five colors).
BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $39.99! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.
15. Or a top-rated diffuser attachment! It keeps your curls intact and gives them extra volume without ruining definition. This will cut drying time for curly hair in half as it's built with an extra-large design for quicker drying, and 360-degree air flow to diffuse hair evenly and gently, so hair can maintain its natural curl and bounce.
P.S. reviewers say the attachment fits Dyson Airwraps, too! 😉
Promising review: "The BEST diffuser on the market! I have naturally wavy hair and have struggled with finding the right diffuser to keep my tresses curly while drying my hair. Using the Black Orchid Hair Diffuser is what you need if you have wavy to curly hair! You'll still have your curl and won't have frizz after using the Black Orchid!" —BMRGirl
Get it from Amazon for $22.49.
16. Maybelline Dark Circles Treatment Concealer is a miracle-working product that'll make those dark circles disappear almost instantly (keyword being "instant").
Promising review: "I can not stop raving about this product. I AM IN LOVE. This product is affordable and definitely a MUST HAVE in everyone's collection when it comes to makeup. Hides my dark circles and gives my eyes some life. I'm obsessed. ALSO IT IS WORTH EVERY PENNY, in case my review wasn't clear enough." —Nada
Get it from Amazon for $7.98 (available in 18 shades).
17. The Flick Stick winged eyeliner stamp gives you the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising review: "I am obsessed with these liners!! My first application took under three minutes and was perfect. These liners are foolproof. I even put it to the ultimate test and applied on my bare, unprimed eyelids. I have oily eyelids and I’m telling you this liner is long wearing and smudge proof! So far I’ve used the 8mm and 10mm sizes and I have zero complaints. I’ve gotten so many compliments and flick stick liners are now a staple in my makeup collection. My beauty routine is now much quicker and more streamlined. Do yourself a favor and buy this!" —Angel McDaniel
Get it from Amazon for $14.97 (available in three sizes and a combo set).
18. Son & Park Beauty Water is a cult-classic cleansing water and toner that will give you a real-life smooth filter effect on your skin. This gem refreshes, brightens, and balances the natural pH level of skin with ingredients like papaya, willow bark, rose, and orange. Among the many 5-star ratings, reviewers rave about how awesome it is for sensitive skin, too!
Fun fact: Son & Park is actually named directly after the brand's founders: K-Pop celebrity make-up artists Son Dae-Sik and Park Tae-Yun!
Promising review: "A must have. Excellent toner/cleanser. Leaves face clean, refreshed and soft. I also put it in a misting spray bottle & apply as a setting spray and refresher for makeup. One of my absolute must-have products. Happy with this seller as well." —C. NY
Get it from Amazon for $24.98 (also available in a two-pack).
19. Eye Zone 24-karat-gold cooling eye gels rids you of dark circles, puffiness, and all of those annoying "you look so tired" comments thanks to ingredients like collagen and hyaluronic acid. Apply a pair in the mornings, after a long evening, or just when you need a mid-day pick me up. They'll feel so hydrating!
Promising review: "First of all, amazing deal for the price! Secondly, they work amazing! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" —Tiara Baker
Get a 20-pack from Amazon for $13.99 (also available in 10-, 15-, and 30-packs).
20. And an Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising review: "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
Get it from Amazon for $18.99+ (available in nine colors).
21. Glossier Balm Dotcom is the multi-tasking gem you didn't know you needed. Yep, it works as a hydrating lip balm, but it can also be used to sooth dry and chafed areas all over the body (elbows, heels, you name it).
This is made with heavy-duty moisturizers like castor oil, beeswax, and lanolin, and is dermatologist-tested and cruelty-free.
Promising review: "I absolutely adore the birthday Balm Dotcom. I’m on my third one and will probably keep repurchasing it until the end of time. It’s one of the only lip products that truly leaves my lips feeling hydrated and soft and not needing to reapply ever half hour because the formula is so thick and it stays on for hours. I also love the little touch of shimmer and smell, but the formula is just wonderful in general. I purchased the mint one, and I really enjoy that one too. I trade off between the two of them and completely ignore the dozens of other lip products I have, because the Balm Dotcoms are so good for me." —Lillian
Get it from Glossier for $12 (available in three flavors).
22. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.
Promising reviews: "100,000% OBSESSED with this product! If there is one product I couldn’t live without, It is THIS one! First off, it smells amazing, the texture is wonderful and the results = unreal!! I have seen such a difference in my skin since using this!! I was instantly hooked on this serum and will recommend and brag about this product time and time again because it’s THAT good you guys!! Do yourself a favor and add this to your skincare routine, I promise you will not regret it!" —emilyroseh, Sephora customer
"LOVE LOVE LOVE. I have been using this for the past few months and I’m OBSESSED! I use every morning with or without makeup, this a staple product in my morning skincare routine. It leaves my skin looking glowy and feeling hydrated and just so fresh. I highly recommend this to anyone whose looking to create a flawless skincare routine." —missjulian, Sephora customer
23. The Schick Silk Dermaplaning Tool literally makes your skin feel brand new. This set comes with a handy pack of three, making it easy to remove unwanted facial hair, dead skin cells, and shape those brows if you want to as well. Step away from the painful tweezers!
Promising reviews: "Everyone: YOU NEED THESE. I seriously just got them an hour ago and can’t begin to tell you how obsessed I am. I used them to shape my eyebrows and WOW. They’ve never looked so good. Super easy to use and the perfect size. I’ve used mini razors like this before (including Tinkles) and these are by far the best. Do yourself and your brows a favor and buy these!" —Kaylee Frederickson
"Absolutely obsessed with these! I was very skeptical to buy these because I honestly was afraid I was going to cut my face open, but they are so easy to use and the amount of peach fuzz and dead skin that came off my face was amazing! My skin was literally glowing afterward and felt so silky smooth. Highly recommend for [anyone] who has tons of peach fuzz like me! You will not regret it!" —Michelle N.
Get a three-pack from Amazon for $4.99 (also available in a nine-pack).
24. A set of makeup blending sponges will make it ridiculously easy and efficient to blend makeup and get full coverage. Reviewers say it's the ~perfect~ dupe for the OG Beautyblender, and that it works great for foundation, BB cream, powder, *and* concealer — wet or dry!
Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard earned money and PURCHASE THESE! You won't be disappointed." —Lindsey
Get a set of five from Amazon for $9.90+ (available in nine color combos).
25. Coty Airspun Face Powder is a velvety, oil-absorbing matte setting powder that hides blemishes and lines without looking cakey or cracked. It's also earned over 70,000 (!!) 5-star reviews, so *clearly* it's something missing from your makeup bag.
Promising review: "I am now OBSESSED with this stuff. I feel like I've been officially converted. As someone who's used compact foundation for over a decade, this has been a huge change in routine, but I really love the way this stuff feels. Now it's not as full coverage as a compact foundation, but if used with some concealer and a setting spray--this still really can do wonders! It's super lightweight and comfortable to wear, and I've gotten a lot of compliments on how great my makeup and skin have looked." —A-Mo
Get it from Amazon for $4.92+ (available in six shades and in multi-packs).
26. Eyeshadow patches are a genius beauty hack that catches any eyeshadow that falls down while you're applying it. It'll also make eyeliner and shadow lines crisp as heck. Yay for *not* ruining foundation in the process of getting glammed up!
These babies have adhesive on back so nothing moves around in the process.
Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eye shadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper
Get a 120-pack from Amazon for $6.99.
27. Olaplex's No. 3 Hair Repair Perfector provides a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.
Reviewers with thick and wavy hair (2c) and coily hair (4c) love this Olaplex treatment. And reviewers with straight hair (1a-1c) say it's great for getting softer, shinier hair!
Promising reviews: "OBSESSED!! I recently got a hair cut and the lady used a flat iron. I personally don't like using heat on my hair to prevent damage. Me being paranoid, I had to use this to protect my hair afterwards. When I tell you my hair was SILKY SOFT and SUPER SHINY I mean it. It looked and felt so healthy after the first time." —Skinjunkie2, Sephora customer
"This product is amazing!! I’ve been using it a couple of times and I’m already obsessed, I use it with No. 0 and it makes my hair super silky and soft which is a surprise because my hair is bleached and always been frizzy! Will definitely order again!" —Maryam91R, Sephora customer
Get it from Sephora or from Amazon (where it has over 61,000 5-star reviews!) for $30.
28. OR Elizavecca Collagen Hair Protein treatment is something reviewers refer to as "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!
Promising reviews: "I am obsessed with this conditioner. Its light enough to use every other wash and it smells amazing. I have ultra fine, curly blonde hair that’s extremely prone to breakage and I feel like my hair has grown an inch since using this product. Just bought two more bottles because I never want to run out of this magic.." —sgt
"I am obsessed with this product. My hair was super dry, damaged and unmanageable from too many rounds with hot tools. Since I started using this product my hair feels soft and is getting natural curls back." —Jennifer
Get it from Amazon for $6.99.
29. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say it stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!
Promising reviews: "I'm absolutely obsessed with this lip color! The formula goes on very smoothly. It's highly pigmented, so it provides great saturation. It also stays in place rather well. Would highly recommend." —Karen Scarborough
Get it from Amazon for $9.90 (available in 22 shades).
30. Self-adhesive face gems are sure to ~pop~ based on the array of color options alone. Apply them for cool designs to make an everyday makeup look a little more fun.
Promising review: "These are so pretty, I love them. I bought them to be used as stickers for my face near my eyes. They work perfectly and stayed on my face over 12 hours. There are so many different colors; each color is different than the rest. I am very pleased with my purchase. Each individual sheet is a bit bigger than the palm of your hand. I also gave some to my mother for her birthday, to be used on her phone. She loved them. I highly recommend buying these for stickers on your face, or to put on your phone or other item. I will be buying them again." —ZombieLove
Get 15 sheets from Amazon for $7.99 (available in multi variety packs).
31. Corated's Heatless Hair Curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with mulberry satin that helps prevent tangled hair, too.
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!
Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu
Get it from Amazon for $8.99+ (available in six colors).
32. An I Dew Care spa headband holds your hair back while you wash your face or do your weekly mud mask. Plus, the animal ears are just plain cute.
Promising reviews: "I decided to try these on my own for my regular night time routine and I love them! Before, all the baby hairs, sideburns and even the baby hairs on the back of my neck would get in the way and be annoying, but with this headband it holds everything back while looking cute. It also stops my cleanser from going into my hair since I like to get close to my hairline so washing my face has gotten easier and even faster! They’re super soft and are good quality." —Roselee Zamora
"Loveeeee this headband. Clearly the assignment was understood when they made this. Keeps my hair out my face, keeps my hair from getting wet when I’m washing my face, and above all sooooooo freakinnnnn cuteeeeee. This is it y’all. Make the purchase, you will not regret." —Kim V
Get it from Amazon for $7 (available in four styles).
33. Bio-Oil is another cult-favorite product that reviewers swear by. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!
Promising review: "OBSESSED. I've been using Bio-Oil twice a day for about three weeks, and it is amazing. I am noticing that a deep scar that I've had on my face since I was 9 (I'm 37 now), from a dog attack is starting to look better already! Also, my forehead lines are looking less prominent. I am AMAZED by this product and will continue using it for years to come." —Tiffany R.
Get it from Amazon for $8.92 (available in three sizes).
34. Kulfi crease-proof concealer does. It. All👏. It's a SELF-setting, hydrating, miracle-working concealer that covers dark circles, blemishes, and hyperpigmentation. It even has amla fruit and rose hip extract as main ingredients to help nourish and promote bouncy, hydrated skin. TL;DR: It will have your skin glowing.
Kulfi Beauty is a South Asian woman-owned small biz that was created to empower the South Asian community through representation that was lacking in the beauty industry. And BTW, "kulfi" is a type of South Asian ice cream!
Promising reviews: "Let me tell you. This concealer has beat out every other concealer I have tried. And I have tried plenty. It’s hydrating and creamy but doesn’t budge. ... It’s a beautiful finish. Brightening for my under eyes. I’ve literally told everyone I know to grab this." —sv222
"Was lured in by the reviews, and they do not lie! Crease proof it is indeed, even for my 42-year-old (ever so slightly) wrinkled under eyes. Ahem. I didn’t think this would top my Nars concealer for under my eyes, but it does. Worth a try!" —michb
Get it from Sephora for $26 (available in 12 shades).
35. The Turbie Twist microfiber hair towel wrap is made of super absorbent material designed to prevent frizz and gently and QUICKLY dry hair.
Promising reviews: "I’ve used Turbie Twist towels for well over a decade. In that time, I’ve had to replace them one other time...It's an excellent quality product that does exactly what it says. I have a lot of fine hair that has varied between chin length and mid back over the years. Regardless of length, the Turbie Twist keeps my hair off my face while I moisturize and apply skin care, and also cuts down on dry time. The towels are absorbent and the microfiber prevents frizz because it’s not roughing up the cuticle. Highly, highly recommend!!" —Amazon Customer
"Softness. I don’t have to worry about lint in my locs. Quick drying for my 4c hair." —Tawana White
Get a two-pack from Amazon for $16.97 (available in 11 colors).
36. Ownest Eyebrow Soap gets you the natural, feathered look without any hassle. Simply apply the waterproof, long-lasting gel and brush your brows upward!
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $4.99 (available in two-packs and a combo set).
37. TruSkin Naturals Vitamin C Serum is an easy and cruelty-free way to give you skin everything it needs to be brighter and softer. This serum leaves skin moisturized and can help dramatically fade hyperpigmentation and dark spots.
Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. OMGGGG. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Exactly two months later, blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be, BUY IT! It has also helped my under eye bags (use one drop for both under-eyes; pat gently with fingers.)" —Brandon
Get it from Amazon for $21.97 (also available in a two-pack).
38. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "I am obsessed with this roller! I normally have to use oil blotting sheets three times a day and this roller makes me feel so much more environmentally conscious. This roller seriously just takes the oil right off of your face. It's super easy to clean and reuse. I have one by my bathroom sink, one in my gym bag, and one in my purse and I've been reusing them all for months!" —K
Get it from Amazon for $12.75.
39. Voyor's pore vacuum extracts everything from blackheads, whiteheads, and the oil that comes along with both. This cool gadget uses deep suction to remove it all, going straight to the source rather than just treating the surface. It'll leave your skin feeling cleaner and smoother!
Three different suction levels (low for sensitive skin, medium for small blackheads, and large for pesky blackheads) and six interchangeable heads that span from strong suction to gentle suction enable you to customize your blackhead-removal experience with ease.
Promising review: " Yaaaaaaasssssss queeeeeeeeeeeeeeeen I am obsessed with this vacuum!!! I have hormonal acne prone skin, but always struggle with white heads around my nose and chin area. This thing does WERRRRK!!! I use the flat-looking head and it’s amazing for really getting larger areas like my skin, and the curvature around my nose... After a few uses, especially right after getting out of a hot shower, this lil' guy started really working! I’d suggest doing it after a hot wash/ face wash, or after a facial steamer...This makes my skin finally feel so clean and not oily and clogged!" —Stacey Checcino
Get it from Amazon for $21.99.
40. Sdara Skincare's derma roller is a painless micro-needling treatment that provides smooth, glowing results. With weekly use, it can help diminish wrinkles, large pores, and dark circles. FYI: professional sessions generally cost hundreds of dollars, so this is an effective and affordable alternative!
Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!
Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo
Get it from Amazon for $9.99.
41. Brooklyn Botany Coffee Body Scrub should be next on your list of weird skincare products to try. Coffee grounds are known to have tons of skin exfoliation benefits, especially when combined with coconut and shea butter. And what's more refreshing than ultra-soft skin? Your favorite morning beverage is about the become an essential in your weekly skincare routine.
Brooklyn Botany uses 100% natural coffee! While your heart won't race from caffeine, reviewers say the smell of real coffee beans will put you in the best mood.
Promising review: "If you love the smell of coffee as much as I do you will be in heaven with this. I felt like I was in the middle of Starbucks waiting for my beloved coffee to be made. I quickly had to come out of my daydream and embark on the amazing feeling of this sea salt caressing my skin! It felt sooo good, like finally itching a scratch that’s been bugging you! After enjoying my mini massage by the graces of the sea I rinsed it off to be pleasantly surprised at how moisturized I felt. My skin always feels dry after taking a shower but even after drying off I felt like I had bathed in a pool of moisturizer! I honesty didn’t feel like I even needed to apply lotion but since this heavenly product told me to do so, I did. I don’t question the gifts of god!" —Colby Delgado
Get it from Amazon for $9.99+ (available in four additional scents).
42. One Hit Wonder 10-in-1 Leave-in Spray is everything you'd want in a hairspray and more! It controls frizz, detangles, conditions, prevents breakage, strengthens — honestly, the list goes on and on. No more rummaging around for multiple products.
Mane Club is a New York-based small biz that's been creating affordable vegan, cruelty-free hair-care products since 2019!
BuzzFeed editor Elizabeth Lilly has tried this and loves it too! Here's what she has to say:
"I have a very thick head of naturally curly hair and have put it through just about everything. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time, I don't even need to finish off my hair with hair oil. It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days."
Promising review: "I’m a hairstylist so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison, Mane Club Customer
43. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.
Promising review: "Obsessed with this stuff and would give it more stars if I could. My daughter is a teenager and is going through acne issues right now and puts it on any spots before bed and she wakes up so much clearer. I will say if you have major acne it could take two nights in a row to clear up but after the first night a lot of redness is gone and they shrink. If you're like me and don’t break out often, if you catch it early and put this on at night you will wake up with smooth skin like it never happened. I have recommended it to others in my family and they are obsessed with this stuff too." —HarlowJBD, Sephora customer
44. Rare Beauty Soft Pinch liquid blush has reviewers obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!
This Latine-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!
Promising review: "Love love love!! I'm obsessed with the color and the formula!! So pigmented, easy to blend and long lasting. I have oily skin and this is the only cream/liquid blush that doesn’t make my skin greasy but glowy and look natural." —Phoebenguyenn
Get it from Sephora for $23 (available in six shades).
45. Waterless Batiste dry shampoo foam makes your luscious locks look luscious again, especially when you don't have the time to make it happen. This waterless cleansing foam instantly revitalizes your hair — no water or hair brushing required.
Promising review: "I have very very fine and fragile hair. It’s wavy (2b to 2c with some 3a curls mixed in) My ends are dry and my scalp gets very oily quickly. When the product arrived I was on second-day hair. I worked the foam through my roots and the sides on my head. The most oily places for me. It was easy to work through and it smells so fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product I was able to go four days without washing my hair." —Amelia Tilton
Get it from Amazon for $10.98.
46. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask, face mask, and all around beauty go-to (I mean, it's got over 47,000 5-⭐️ ratings for a reason). All you need to do is mix this 100% natural calcium bentonite clay with apple cider vinegar for a deep clean of your hair and skin.
Apple cider vinegar is the activating ingredient for this mask! Make sure to grab a bottle.
Promising reviews: "I am obsessed! This mask is amazing! It gives such a deep clean and has helped tremendously with my breakouts. I mix with apple cider vinegar and use twice a week. It is a cleansing mask, so it’s not moisturizing — I wash it off and then use a moisturizing serum. I cannot recommend this enough! It’s affordable, awesome skincare." —kptucke
"I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar...for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+ (available in two sizes).
47. Kitsch Pro Satin scrunchies are made of 100% satin charmeuse, which help prevent tangles, hair dents, and breakage as they are much more gentle than the usual elastic hair bands. They hold firm and won't slip off!
P.S. they've got nearly 14,000 5-star reviews on Amazon! People with curly hair types like 3b and 4c, and even straight and fine hair agree that these are a must-have.
Promising review: "I was looking into silk pillow cases and then found my way to these little guys. They're cheap and I thought they'd be nice to at least leave less of a bend in my hair when I wear my it up. They work wonderfully. They leave significantly less of a bend in my hair (if at all) and my hair typically gets that dent/bend super easily. On top of that I twisted my hair into a lazy bun and fell asleep like that, when I woke up this morning my hair still had it's light curl from the day and wasn't frizzy at all! If I wasn't having a lazy Saturday at home this would have saved me a ton of getting ready time, but since it's Saturday I just look glamorous reading my book at home. I plan to buy a pack for all the people I know that wear their hair wavy/curly." —Delisa
Get it from Amazon for $7.98+ (available in four styles).
48. Vibrant Nyx liquid liner makes getting creative with your makeup looks very, very easy. You know all the squiggles and dot liner trends you see everywhere? Yeah, now you can try it out, too.
I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!
Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak
Get it from Amazon for $9.16+ (available in eight shades — including classic black!).
49. BestLand's high-performance matte lipsticks ditch the usual chapped and cracked lips and bring on ALL the bold red and pink color. Each shade in this six-piece (!!) set is long-lasting and effective — they'll literally last through a bunch of meetings, lunch, and more meetings after that. Tons of reviewers say they have officially ditched high-end brands for this set!
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $11.88 (available in three colors).
50. A detangling brush is a beauty tool that over 45,000 reviewers — with various hair types — absolutely love. It's got an easy-to-hold handle and bristles that detangle fast without pulling and damaging hair. Sounds like a major win to me!
This brush is designed to work on all hair types, but reviewers with 2C through 4C hair say it has worked well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing.
Promising review: "So I have very long hair that gets tangled VERY VERY fast. I spent sooo much money getting brushes and products to keep my hair smooth and nothing seem to work. This brush was magic. I saw another that looked the same at a store and I bought it thinking I will have a spare but nope, it didn't work like this one. I love it. The best $10 I spent on my hair." —Ale D
Get it from Amazon for $11.99 (available in 10+ colors and two-packs).
51. Microfiber Cleansing Cuffs stop the annoying drenched sleeves from being apart of your skincare routine. The cuffs are comfortable, super absorbent, and essentially make your arm a drip-free zone when you wash your face.
Promising review: "I was impressed that these things actually kept my arms dry. No dripping from my wrist to my elbows. While you may still get some water on the counter tops from aggressive splashing/washing your face. It will not be because water dripped off your elbows and onto the counter. These things really hold onto moisture so make sure when you are done to leaved them out to air dry. I also enjoy the fact that I can throw them in with the towels to get a deep clean and dry. I would recommend putting them in a garment bag when putting them in the washing machine and dryer." —Emillie Hendrix-Durfee
Get four pairs from Amazon for $12.99+ (available in 10 color combos).
52. Maybelline Master Chrome Highlighter illuminates your skin in the best possible way. And because it's buildable, you can go from a natural glow to a shimmering goddess like *that*.
Promising reviews: "Wow, this is a vibrant highlight. The rose color looks beautiful on my skin but I have to use a VERY light hand when applying. It almost looks like a large pan of eyeshadow and can easily look like a stripe of eyeshadow across your cheeks. If you enjoy a bold highlight then this is for you. The quality is up there with high end. If you're fair I'd definitely get the rose gold over the other colors." —C. Wallace
"Obsessed with this highlighter! It is blinding and looks beautiful on bronzed skin. I was a little nervous the color would be to gold for me but when I applied it, it blended out to the perfect glow. Will be my go to this summer!" —Riley Hurlbert
Get it from Amazon for $7.97+ (available in four shades and sizes).
53. Ilia Super Serum Skin Tint combines makeup and skincare into one, and that'll definitely make getting ready easier. Ingredients like hyaluronic acid and niacinamide work together to even tone, while the SPF 40 tint (yes, it's sunscreen too!) provides a weightless, dewy finish.
This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.
Promising reviews: "I love this foundation... It gives good coverage for being a serum foundation, but not too full to the point where my face feels heavy. It leaves a gorgeous dewy finish on my skin, which I love because my skin is typically very dry — which makes it difficult to accomplish a dewy look. If I feel like my skin looks a little too shiny, I just add a little bit of powder over the shiny areas with a beauty blender and that solves the problem. I’m obsessed. I would definitely recommend if you have dry skin!" —ekmanmorgan, Sephora customer
"Obsessed is an understatement. I am IN LOVE with this product! It is truly like a second (better) skin! It feels so nourishing for my skin as soon as I put it on. As someone who does not wear makeup hardly ever, this stuff makes me want to wear makeup every day! I have noticed it lasts better throughout the day when paired with the Ilia primer... I have combination skin that is more on the dry side and this is a perfect buffer to hydrate my skin without it looking overly oily. Highly recommend!" —srydaa, Sephora customer
Get it from Sephora for $48 (available in 30 shades) or Amazon $48 (available in 28 shades).
54. Cocokind Turmeric Tonic spot treatment reduces the look of dark spots, pimples, and acne scarring using tea tree oil, ginger extract, and (you guessed it) turmeric! Turmeric is known to have TONS of skin and health benefits, and this will quickly become your go-to when you're in need of a fast-acting acne treatment.
Promising reviews: "I just came here to say that this spot treatment is witchcraft. This is great for pimples, but I specifically notice a decrease in dark spots. I have been using this product for over a month now and the decrease in dark spots is definitely noticeable, not to mention a decrease in redness around my pimples. I am seriously in love with this product and it has easily become a must have part of my routine." —Gillian H., Cocokind customer
"Best weapon in my skincare arsenal!! I am so happy I found this spot tonic! I get a least two every order! The moment I feel a pimple coming, I grab my Turmeric Tonic and roll it over the area. It has helped lessen my breakouts, and that is what I want most...I recommend 100%." —Wendy H., Cocokind customer
Reviews have been edited for length and/or clarity.