We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Glossier's Boy Brow is the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.
Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover up.
Promising reviews: "This brow gel applies just the right amount of product to add fullness and definition while staying natural. The waxy texture once dried holds brows in place perfectly. I'm a brow gel snob and am obsessed!" —Roni
"I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
Get it from Glossier for $16 (available in five shades).
2. Youthforia's BYO Blush Oil takes "finding the perfect color" off of your to-do list. It's a genius color-changing blush that's designed to react to the pH of your skin to transform into the perfect blush tone for *you*. This best selling lightweight formula is seriously changing the beauty game.
Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Promising reviews: "OBSESSED. This is the best blush I’ve ever used. Love how natural it looks and how it blends into your skin." —Zehra H.
"Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Youthforia for $36.
3. Bed Head Wave Artist Deep Waver gives you those beachy vacation waves you crave year-round, but this hair tool also reduces frizz and adds shine, too.
Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe!
Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!!... I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 mins or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt
"I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.
Get it from Amazon for $29.99.
4. Nars Radiant Creamy Concealer has been a makeup bag essential for many for years! The creamy, buildable formula along with the long-lasting wear (16 hours to be exact) makes this the award-winning cult-favorite what it is.
Promising reviews: "I’m obsessed with this concealer. It provides outstanding, long lasting coverage and can be buildable as needed. If I could only choose one makeup item to wear out, it’s this concealer." —Kayles0404
"This concealer is my all-time favorite for so many reasons. For one, I have fine lines under my eyes and this concealer is the only one that does not crease on me. It also blends so easily and looks really good when I do a natural makeup look with no foundation. Whenever I’m in a rush, I always gravitate towards this concealer over other ones because it covers everything I need it to and it blends so seamlessly. I always know I’m gonna have a good makeup day when I use this....I am absolutely OBSESSED with this and will repurchase!!" —hqueen22
Get it from Sephora for $13+ (available in two sizes and in 30 shades).
5. Bread Beauty Supply's Hair Oil Everyday Gloss hydrates, repairs, and coats hair in a lightweight, nongreasy formula. Thanks to ingredients like kakadu plum oil and safflower oil, you'll get silky and shinier hair with limited frizz.
Bread Beauty Supply is a Black woman-owned small business that creates amazing haircare specifically for those with curl types 3a to 4c.
Promising reviews: "I will probably never stop using this oil. I love it that much. Seriously though, I have very very thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use 3-4 drops (on thick, mid-back length hair) and the oil leaves my hair looking soft, shiny and sleek. For days in between washing, my frizz loves to pop back up, but with 4–5 drops of the Bread Oil my hair looks fresh...And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint, but still sweet, smell. I think the fragrance is the perfect amount." —duckyy
"My hair is very fine and can easily look greasy if products are too rich for it, but this product is a total home run. The oil has a thickness that reminds me of hair serums or products with dimethicone, but unlike dimethicone products, this formula actually absorbs into my hair and nourishes it instead of leaving a residue or coated feeling behind. My hair is shiny and healthy looking but doesn't feel like there's any product in it, and that is exactly what I need and want in a product like this. The bottle is made from sturdy glass, and the oil smells like a bright and fruity Lip Smackers gloss from the '90s, but the scent disappears after application so it doesn't become too much. It's such a joy to use." —nleslie63
Get it from Sephora for $14+ (available in two sizes).
6. Corated's Heatless Hair Curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with mulberry satin that helps prevent tangled hair, too.
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!
Promising reviews: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu
"I’m obsessed! My hair never holds curls well (my hair is long but very thin/pretty straight naturally) and this keeps the curls in all day! Super comfy to sleep in also. Just make sure you dampen your hair before you use it if you have thin/straight hair like I do." —Cynnamon Warner
Get it from Amazon for $9.99+ (available in three colors).
7. Son & Park Beauty Water is a cult-classic cleansing water and toner that will give you a real-life smooth filter effect on your skin. This gem refreshes, brightens, and balances the natural pH level of skin with ingredients like papaya, willow bark, rose, and orange. Among the many 5-star ratings, reviewers rave about how awesome it is for sensitive skin, too!
Fun fact: Son & Park is actually named directly after the brand's founders: K-Pop celebrity make-up artists Son Dae-Sik and Park Tae-Yun!
Promising review: "A must have. Excellent toner/cleanser. Leaves face clean, refreshed and soft. I also put it in a misting spray bottle & apply as a setting spray and refresher for makeup. One of my absolute must-have products. Happy with this seller as well." —C. NY
Get it Amazon for $25.
8. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising reviews: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper
"I am obsessed with this roller! I normally have to use oil blotting sheets three times a day and this roller makes me feel so much more environmentally conscious. This roller seriously just takes the oil right off of your face. It's super easy to clean and reuse. I have one by my bathroom sink, one in my gym bag, and one in my purse and I've been reusing them all for months!" —K
Get it from Amazon for $12.99.
9. Rare Beauty Soft Pinch liquid blush is a newcomer that's clearly here to stay. Reviewers are obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!
This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!
Promising reviews: "Love love love!! I'm obsessed with the color and the formula!! So pigmented, easy to blend and long lasting. I have oily skin and this is the only cream/liquid blush that doesn’t make my skin greasy but glowy and look natural." —Phoebenguyenn, Sephora customer
"This product obviously deserves any hype it gets. Because this celebrity wasn’t playing around when she created this blush! I’ve tried all the popular lines [and] from an unbiased point of view Selena [Gomez] takes the cake. This blush is a godsend and really anyone could use it. This blush doesn’t feel heavy, never ever clogs my pores in the three month time span I’ve been using it... And it is just so affordable for such high end makeup. It feels so luxurious to have in my kit...I would recommend this to my mom, sisters, and future kin. I’m in love." —Vickic163, Sephora customer
Get it from Sephora for $20 (available in three shades) or from Kohl's for $20 (available in 11 shades).
10. Best selling Starface Hydro-Stars gets all the praise for being the hydrocolloid pimple patch that helps pesky zits disappear overnight. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
Promising review: "I am obsessed with the Hydro-Stars! Not only do they reduce whitehead irritation, they also stop me from picking, which is a massive pro! Would absolutely recommend." —Marra K.
"I’m so in love with this product! It’s a perfect size where it’s easy to carry around and the Hydro-Stars help me feel more confident when I go out. The stars work so well, my pimple will practically disappear after just wearing a star for a hour or so." —Jaiden K.
Get a pack of 32 from Starface for $14.99 or from Target for $14.99.
11. Grande Cosmetics' lash serum grows your natural lashes longer, fuller, and thicker than ever. It's got over 17,000 5-star reviews full of people with results just like the one below 🤯
Promising review: "I really wish I would have taken 'before' pics. My hairdresser told me about this stuff and said 'it works so good I had to stop using it every night.' I thought to myself 'Oh yeah, lashes too long, no such thing' but I'm on my second tube and I'm going to start using every other night. My lashes are so long, and it's like I have a double row of lashes. My bottom lashes are thicker too. I rarely write reviews but wanted to share because it really really works." —Asc
Get a three-month supply from Amazon for $65.
12. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.
Promising reviews: "A go-to of mine! It dramatically reduces the size, appearance, and redness of acne for sure. I love using this especially for hormonal acne. Usually it helps clear a blemish two to three times faster than if I were to not use it at all!" —MarissaMalta, Sephora customer
"Whenever I have a breakout that needs to be squashed fast, this is THE one. Just apply to a reddened acne and this dries that overnight. No scarring, clear skin in a couple of days. Love it!" —elmojklmno, Sephora customer
"I now understand why this is such a cult classic product! It does exactly what it says. I get cystic acne on my jaw and neck once in awhile and it does a good job at drying the blemishes out and reduced their redness." —StephHazen, Sephora customer
13. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant is top-rated for providing awesome results in smoothing and clearing skin. It's got over 43,000 5-star reviews and (thankfully) comes in a 1-ounce mini version too!
Promising reviews: "I never write product reviews but I am OBSESSED with this product...I am so glad I decided to try something new. I've been using it for less than a week and my pores are smaller, skin tone is more even, breakouts are under control and fading at least twice as fast as usual, and my skin is GLOWING. I have very sensitive, acne-prone skin that is annoyingly combination. I haven't found this to be overly drying or irritating in any way. I would recommend this product to anyone." —Amazon Customer
"This is something I will never not purchase now. I've purchased several bottles now over the last few months or so and I am truly obsessed. Nothing has ever changed or improved my skin so much in such a short time. It's amazing. A holy grail for sure. It evens my skin tone, quickly gets rid of marks or breakouts, smooths my skin, adds a glow...it [really works]. I literally saw results the first night I used it (the next morning)." —Abigail Rose Marsicano
Get it from Amazon for $11+ (available in two sizes).
14. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.
Promising reviews: "100,000% OBSESSED with this product! If there is one product I couldn’t live without, It is THIS one! First off, it smells amazing, the texture is wonderful and the results = unreal!! I have seen such a difference in my skin since using this!! I was instantly hooked on this serum and will recommend and brag about this product time and time again because it’s THAT good you guys!! Do yourself a favor and add this to your skincare routine, I promise you will not regret it!" —emilyroseh, Sephora customer
"LOVE LOVE LOVE. I have been using this for the past few months and I’m OBSESSED! I use every morning with or without makeup, this a staple product in my morning skincare routine. It leaves my skin looking glowy and feeling hydrated and just so fresh. I highly recommend this to anyone whose looking to create a flawless skincare routine." —missjulian, Sephora customer
15. The Schick Silk Dermaplaning Tool literally makes your skin feel brand new. This set comes with a handy pack of three, making it easy to remove unwanted facial hair, dead skin cells, and shape those brows if you want to as well. Step away from the painful tweezers!
Promising reviews: "Everyone: YOU NEED THESE. I seriously just got them an hour ago and can’t begin to tell you how obsessed I am. I used them to shape my eyebrows and WOW. They’ve never looked so good. Super easy to use and the perfect size. I’ve used mini razors like this before (including Tinkles) and these are by far the best. Do yourself and your brows a favor and buy these!" —Kaylee Frederickson
"Absolutely obsessed with these! I was very skeptical to buy these because I honestly was afraid I was going to cut my face open, but they are so easy to use and the amount of peach fuzz and dead skin that came off my face was amazing! My skin was literally glowing afterward and felt so silky smooth. Highly recommend for [anyone] who has tons of peach fuzz like me! You will not regret it!" —Michelle N.
"I found these from a BuzzFeed article about helpful Amazon products. I was excited because I often struggle to shape my eyebrows with tweezers and don't want to pay to get them done. They lived up to the BuzzFeed hype — they're painless, easy to use, and work well. The only downside is that I have some very fine hairs that the blade will skim over. I also didn't understand what the additional cover was for until I realized how difficult it is to shape my eyebrows without the blade getting close to my eye. So make sure not to throw that piece out!" —JLW
Get a three-pack from Amazon for $4.99.
16. LilyAna Naturals' eye cream helps you hide how tired you really are after such a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim and it is SO WORTH IT! Major game changer, I noticed a huge difference not only in fine lines but also in under eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings
"I’m OBSESSED! I always have trouble with eye creams because my skin in general is very sensitive and dry. Usually I get a bad rash or my eyes tear up when using eye creams so I just stopped using them. I decided to give this one a try with all the great reviews and I’m so glad I did! Super hydrating, doesn’t make me tear up and sits well under makeup!... It did instantly hydrate my under eyes with no reaction and had a brightening effect that made me look less tired!...Can’t beat the price of this either, definitely worth a try!" —D
Get it from Amazon for $14.99+.
17. Elizavecca Collagen Hair Protein treatment is like magic in a bottle according to reviewers. Say goodbye to frizz and grease after just 10 minutes with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!
Promising reviews: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex...so I thought I would give it a try...I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carley S. Whitson
"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
"Y'all my hair came out so shiny and smooth, less frizzy, and all-around more manageable. My hair is thick, dark, and curly (3c type), medium length, and I highly recommend you give this hair mask a try to salvage your hair." —Amanda Rogers
Get it from Amazon for $6.99.
18. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!
Promising reviews: "I'm absolutely obsessed with this lip color! The formula goes on very smoothly. It's highly pigmented, so it provides great saturation. It also stays in place rather well. Would highly recommend." —Karen Scarborough
"Omg velvet perfection. This product applies like an opaque cream velvet lipstick, buttery smooth, not at all drying, and pigmented. The doe foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer proof and mask approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning and by the end of the day it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look... Seriously impressed with this product, and amazing price point for under ten. This is the PERFECT lip product imho." —Kenzie Scout
Get it from Amazon for $9.90 (available in 22 shades).
19. Ilia Super Serum Skin Tint combines makeup and skincare into one. Ingredients like hyaluronic acid and niacinamide work together to even tone, while the SPF 40 tint (yes, it's sunscreen too!) provides a weightless, dewy finish.
This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.
Promising reviews: "I love this foundation... It gives good coverage for being a serum foundation, but not too full to the point where my face feels heavy. It leaves a gorgeous dewy finish on my skin, which I love because my skin is typically very dry — which makes it difficult to accomplish a dewy look. If I feel like my skin looks a little too shiny, I just add a little bit of powder over the shiny areas with a beauty blender and that solves the problem. I’m obsessed. I would definitely recommend if you have dry skin!" —ekmanmorgan, Sephora customer
"Obsessed is an understatement. I am IN LOVE with this product! It is truly like a second (better) skin! It feels so nourishing for my skin as soon as I put it on. As someone who does not wear makeup hardly ever, this stuff makes me want to wear makeup every day! I have noticed it lasts better throughout the day when paired with the Ilia primer... I have combination skin that is more on the dry side and this is a perfect buffer to hydrate my skin without it looking overly oily. Highly recommend!" —srydaa, Sephora customer
Get it from Sephora for $48 (available in 30 shades) or Amazon $48.
20. The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution is a TikTok favorite among skincare enthusiasts. Main ingredients glycolic and salicylic acids help give you glowing, blemish-free skin. (And the color is pretty satisfying, too!)
This exfoiliating solution is fragrance-, alcohol-, oil-, silicone-, nut-, and gluten-free! But because this is a chemical peel, be sure not to use it more than twice a week!
Promising reviews: "I’m OBSESSED with this treatment. It’s now apart of my deep night routine. The next day, my skin feels refreshed, radiant, and clear. It’s like a booster for clarity. Definitely a must have now." —prettywickedmua
"IT'S A YES FOR ME. THE HYPE IS REAL Y'ALL. I’ve been using this product for roughly six weeks and as my first chemical exfoliant I must say my skin looks AMAZING! I use this product once a week at night, right before I go to sleep. I’ve experimented using a lot vs a little amount and noticed that one full drop works just fine...After waiting 10 minutes, I rinse it off... There are no immediate results, but the real magic comes the morning after. I swear EVERY time I use this mask my skin feels so soft and dewy the next morning. I have seen this product speed up the process of clearing up my impulsively popped whiteheads and it’s so magical. Also, I have hyperpigmentation on my upper lip and this has significantly lightened that area! I absolutely love this product and recommend this to anyone who can get their hands on it!" —Khalea
Get it from Sephora for $8.
21. Tula Skin Care The Cult Classic Purifying Face Cleanser gets so much love, they had to put "cult classic" in the name! This cleanser is known for effectively hydrating skin, removing makeup, *and* clearing acne. It really does it all.
Promising reviews: "I've been using this face wash for about two years. I tried to use other face washes in between (cheaper ones because I am on a tight budget) but I kept coming back to Tula because my skin got irritated by other products I used. It is a bit expensive for a face wash for me but it is worth every penny. It is very gentle, washes off all the impurities, my skin does look cleaner and is not stripped from all the moisture. It does not feel tight after I wash my face and I don't break out at all after it. I really feel like my skin glows now. With other face washes my skin would be patchy and I would break out around my chin. I cannot recommend enough TULA face wash to people like me with a sensitive acne prone skin who struggle to find a face wash that actually washes all the dirt and makeup but does not irritate the skin." —Myra
"OBSESSED. Saw this product on a blog I follow and decided to give it a try. It's amazing. I have somewhat sensitive skin and this didn't irritate it at all. It's a gel out of the bottle and foams on your face. You can rub it across your eyes and it will get off your eye make up easily! I always use toner after I've washed my face--with this product I probably don't need to. There's very (if any) make-up or oil residue after using this face wash. Worth the expense!!" —Amazon Customer
Get it from Amazon for $28.
22. Gloss Bomb Lip Luminizer is one of Fenty Beauty's top sellers and a personal favorite. It's nonsticky, long-lasting, and every color has its own shimmery vibe.
The Gloss Bomb (the 'Cheeky' shade in particular) has been a purse essential for me probably since the day it launched. The non-sticky factor is huge for me, but I also absolutely love how versatile it is. It's perfect on top of lip liner and great by itself too. And the ✨shine✨ is impeccable. People can probably spot me a mile away after I apply it, which I count that as a very good quality in lipgloss.
And if you didn't know, Fenty Beauty is 100% cruelty free!
Promising reviews: "LOVE LOVE LOVE! Makes my lips feel so soft. Not thick at all, feels like I’m wearing nothing... It has such a unique, nice scent too! I can't put my finger on what it smells like… but just know it smells SO GOOD. Definitely worth the money. Gives you a good amount of product. I love the applicator. This shade is absolutely perfect for me, I’m obsessed." —ahmariana, Sephora customer
"This has been my favorite lip gloss since it was released! It adds the perfect shimmer and shine with a light color, without being too much. The texture is perfect (sometimes I even choose it over lip balm lol) I’m obsessed!!" —danielacm, Sephora customer
Get it from Sephora for $20 (available in six shades) or get the shade 'Cheeky' (pictured above) on Fenty Beauty for $20.
23. Essence's cruelty-free lengthening mascara provides dramatically long lashes without the price of extensions or false strips. This bestseller has over 168,000 5-star reviews!
Promising review: "Obsessed!!! After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight hour work day right to the gym and sweat...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
"YALL.. where has this been all my life!!... I’ve tried hundreds of kinds it seems, from cheap to pricey. BUT THIS.... I’m obsessed. Blown away. It goes on well, never too clumpy or too much. It doesn’t take much and all the lashes are covered and it seems to triple the length. I’ve NEVER had a mascara this good before. All I want is regular lashes people...I’m not asking for extra drama or the falsie look. I barely wear any other makeup. This has just the right amount of depth and length. Can easily do day time or add a bit more for glam. I will never stop purchasing this product. 💜💜💜" —Save all the Books in a Fire
Get it from Amazon for $4.99.
24. The Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising review: "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
"OBSESSED. Great for puffiness, daily use, or when you just need a little pick me up. I have been keeping mine in my freezer and using while coffee brews in the morning." —Cassidi
Get it from Amazon for $18.99+ (available in eight colors).
25. Black Girl Sunscreen protects and moisturizes skin without leaving a greasy white cast. While it works for all, BGS Sunscreen is specially designed for melanated skin!
Black Girl Sunscreen is a Black woman-owned small business. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. Each are paraben-free, fragrance-free, vegan, and cruelty-free!
Promising reviews: "It’s GREAT! I use sunscreen on my face every single day. I live in FL so it’s a necessity. Finally, a sunscreen that doesn’t leave a white cast, feels good on my skin, and it’s moisturizing. I will definitely be purchasing this again." —Katrina H.
"Finally! A sunscreen that’s made for people with an abundance of melanin! This doesn’t leave a white cast and it doesn’t have much of a scent to it. It goes on effortlessly and leaves my skin feeling moisturized and protected. Do you understand how long it’s taken me to find an SPF for my skin?! I’m so thankful that it’s available at Target and I hope they continue to stock the shelves with this product!" —Jay
Get it from Target for $19.59.
26. A cuticle guard helps you achieve a clean and pristine manicure without the hefty price tag. With this, gorgeous nail art won't require 30 minutes of cleaning your cuticles afterward. It's earned nearly 9,000 raving reviews!
Promising reviews: "Why haven't I found this sooner! I'm always getting nail polish every where so don't paint my nails often to avoid that. I've seen this on a couple of nail art videos and decided to give it a try. So glad I did! It goes on easy and dries quick. Peels right off and leaves beautiful nails behind. I had a little difficulty making sure to not get it on my nail but you can wipe it off before it dries if you get it some where it shouldn't be. Allowed me to quickly paint and stamp my nails with no mess." —Katie
"I’m not great at painting my nails and this stuff helps keep them looking neat without a lot of effort. It works exactly how you would think and peels off clean. The little stick it comes with is also super useful to clean edges up. Impulse buy that I’m happy with." —Erin
Get it from Amazon for $7.99.
27. Zombie Pack face masks minimize pores and hydrate your skin at fancy spa-level, but in way less time and at a much cheaper price. Reviewers are clearly obsessed as they have over 5,400 5-star reviews.
Promising reviews: "I’m obsessed with this mask and wish I could get a deal buying it in bulk! I have never used a product that lifts and tightened like this mask and I’ve been using various masks for years....I have oily skin but it has cleared up significantly since using the zombie mask for a month... and the results were amazing!! I’m 36 but my eyes looked like a well rested 20-something's! Love it!" —Allison Carmody
"I adore this mask. I figured I was doomed to a life of permanent blackheads and enlarged pores (runs in the family). Nothing I've tried from your usual stores (Wal-Mart, Walgreens, Target, even Proactiv) helped with either the blackheads or pores... So, I was skeptical about the Zombie Pack, but it looked cool and it was cheap, so why not? Best facial hygiene decision I've ever made... I'm three weeks in and the pores on my nose that I had damn near decided to name (they weren't going anywhere, might as well make them friends) are nearly gone. I have a mask on as I'm typing this review. The brush is incredibly soft, the packaging easy to open, the application is SO easy. Most importantly, it delivers results." —Zetsubel
Get it from Amazon for $25.
28. Revlon One-Step Hair Dryer and Volumizer brush makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types!
Promising reviews: "I have thick curly dark Middle Eastern hair... I’m typically the roll my curls into a bun for days because I can’t deal with it any other way type gal...This thing is a work of art, so far I’ve used it four times and it’s completely blown out my hair beautifully... My hair is soft and smooth and actually manageable. I usually only get this type of relief when I get a hair trim and beg my hair stylist to blow dry afterwards. It’s about as close to salon as I can do by myself...Definitely worth a buy!" —Lewka
"I’m really happy I bought this for myself! I have medium/thin blonde hair and it gets dry and brittle so I try not to wash and blow dry as often as other people. This hair brush blow dryer works great for me and my hair type. The first time I tried it I was able to finish my hair in about seven minutes which is so impressive. I didn’t even have to section off my hair! No more hair brush, clip and blow dryer. It’s just all in one with this thing... My hair really held on to the bristles and stayed there while it was drying. My hair turned out really soft and had more fluff to it which makes it easier to move around and flip over... If your thinking about getting- just get it!! I’m really so happy I did!" —Kaeli
"Let me just start off with the fact that I absolutely loved this product!! I have between 3b and 3c hair with a couple of 3a strands so for anyone with similar hair type I highly recommend...I do happen to have more fine hair which is why I don't usually get much volume when I straighten my curls but when I tried this out I kid you not I fell in love with it. All I did was wash my hair then pat off the excess water and once you de-tangled my hair I basically just started brushing with it on hot air and it made my hair looks amazing with the desired volume... this was such a great find for me and totally worth the money. :)" —Drea
Get it from Amazon for $34.88.
BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $33.99! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.
29. Voyor's pore vacuum extracts everything from blackheads, whiteheads, and the oil that comes along with both. This cool gadget uses deep suction to remove it all, going straight to the source rather than just treating the surface. It'll leave your skin feeling cleaner and smoother!
Three different suction levels (low for sensitive skin, medium for small blackheads, and large for pesky blackheads) and six interchangeable heads that span from strong suction to gentle suction enable you to customize your blackhead-removal experience with ease.
Promising review: " Yaaaaaaasssssss queeeeeeeeeeeeeeeen I am obsessed with this vacuum!!! I have hormonal acne prone skin, but always struggle with white heads around my nose and chin area. This thing does WERRRRK!!! I use the flat looking head and it’s amazing for really getting larger areas like my skin, and the curvature around my nose... After a few uses, especially right after getting out of a hot shower, this lil guy started really working! I’d suggest doing it after a hot wash/ face wash, or after a facial steamer...This makes my skin finally feel so clean and not oily and clogged!" —Stacey Checcino
Get it from Amazon for $19.99.
30. Bio-Oil is another cult-favorite product that reviewers swear by. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!
Promising review: "OBSESSED. I've been using Bio-Oil twice a day for about three weeks, and it is amazing. I am noticing that a deep scar that I've had on my face since I was 9 (I'm 37 now), from a dog attack is starting to look better already! Also, my forehead lines are looking less prominent. I am AMAZED by this product and will continue using it for years to come." —Tiffany R.
Get it from Amazon for $8.92 (available in three sizes).
31. Blume's Meltdown acne oil has a top-rated, acne-attacking formula that truly lives up to the hype. This small biz has received hundreds (and hundreds) of 5-star reviews for it's gentle approach on skin but effectiveness on blemishes. You can use it as a spot treatment or mix it with your moisturizer for full-face coverage!
Blume is a POC-owned small biz cofounded by sisters Taran and Bunny, who wanted to create a line of transparent, eco-conscious self-care products that destigmatize and de-mystify the shame-centered talk around periods and puberty.
Promising review: "I’ve been using Meltdown nightly for two weeks and my skin has completely cleared. I had been struggling with awful, stubborn peri-menopausal acne for months. It’s such a relief! I love it. Smells good, easy to use. Highly recommend!" —Bobbi M.
Get it from Blume for $28 (save 20% when you subscribe).
32. Il Makiage No Filter Smoothing Primer is a silky bestseller that blurs pores and fine lines like no other. Seriously, it's got over 45,000 5-star reviews with people gushing about smooth and weightless it is! It works as silky base to ensure your makeup stays on all day and night with a prolonged filter effect.
Promising reviews: "This primer goes on smooth and sets well. It leaves a matte finish after the application of foundation and holds the foundation and eyeshadow all day. This is a must have product and I highly recommend it. Especially for combination skin." —Katrina
"I have extremely sensitive and acne-prone skin. I love this primer!! It covers everything and looks so smooth on me without looking like too much. Love all of their products!!" —Kena M.
Get it from Il Makiage for $49.
33. Summer Fridays Jet Lag Mask calms, hydrates, and nourishes dry and dull skin with clean ingredients like vitamin B5, chamomile, glycerin, and hyaluronic acid wrapped up in a creamy, gluten-free and vegan finish.
Promising reviews: "The hype is real! I was initially skeptical about the hype surrounding this product, but I was so wrong! As someone with dry skin, I love this mask, which I use instead as a pm moisturizer. The thing I probably love the most is that it really stays on and you can feel it still in your skin in the morning when you wake up, whereas other night masks or cream are gone by the morning. It feels great going on and really hydrated and soothes the skin. Highly recommend and wish I hadn’t waited so long to try it!" —cjq723, Sephora customer
"Love love love. I am obsessed. I have very oily skin and I feel like this hydrated my skin and makes me a lot less oily. It is the perfect moisturizer to keep on during the day or to use it ask a mask. The size looks small but a little goes a long way and it lasted me for at least three months and I’m still not even done yet. I’ve used it everyday 1–2x a day so far. I love it and I feel it hydrated and smoothed my skin texture." —Razo, Sephora customer
Get it from Sephora for $25+ (available in 1- and 2.25-ounce packaging) or from Amazon for $25+.
34. Tower 28 ShineOn Jelly Lip Gloss takes the OG gloss you love to the next level. This clean, vegan formula provides high shine, hydration, and a tinted finish that'll make your lips ✨pop✨.
P.S. it's non-sticky too!
Tower 28 is an Asian woman-owned beauty brand founded by Amy Liu.
Promising reviews: "Believe the hype!! This lip gloss is one of my favorite Sephora purchases!! I bought magic - the clear option. It goes on so smooth, leaves my lips hydrated without being sticky, and lasts for several hours. I wear it mostly on its own but you can layer it on top of other lipsticks for the ultimate shine and color pop!" —bmackey
"This is not overhyped AT ALL. This is exactly the right amount of hyped! Probably the best lip gloss formula I’ve ever tried. It really does feel like a lip jelly, not heavy at all, but so hydrating and juicy looking on the lips. Chill (the clear shade) is the only one you need in my opinion, but Cashew is a unique neutral brown gloss that will look awesome in fall/winter months. If you were looking for sign to buy this gloss...GO BUY THIS GLOSS!" —sydddxo
Get it from Sephora for $15 (available in 10 shades).
35. The Flick Stick winged eyeliner stamp gives you the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising reviews: "Dude where has this product BEEN ALL MY LIFE?! It's a total game changer to my morning routine. I was never the worst at cat-eye liner, but I was certainly far from the best. It’s super difficult to get perfectly matching wings, and for me, it was especially difficult if I’m running short on time to get out the door... which is pretty much always lol. With this pen? Under a minute tops. Perfect wings every time. Stamp, stamp, line, done. It stays on all day and does not budge... The color is a dark black matte without having to go over the lines multiple times. The pen tip has just the proper balance between firmness and give... I can’t believe such an inexpensive makeup item is so wonderful. I will never go without this product. Love, love, love, LOVE IT :)" —Alexis Bailey
"I am obsessed with these liners!! My first application took under three minutes and was perfect. These liners are foolproof. I even put it to the ultimate test and applied on my bare, unprimed eyelids. I have oily eyelids and I’m telling you this liner is long wearing and smudge proof! So far I’ve used the 8mm and 10mm sizes and I have zero complaints. I’ve gotten so many compliments and flick stick liners are now a staple in my makeup collection. My beauty routine is now much quicker and more streamlined. Do yourself a favor and buy this!" —Angel McDaniel
Get it from Amazon for $14.97 (available in three sizes).
36. Maybelline's Instant Age Rewind concealer is a miracle-working product that'll make those dark circles disappear almost instantly. No more "you look tired" comments over here!
Promising review: "I can not stop raving about this product. I AM IN LOVE. This product is affordable and definitely a MUST HAVE in everyone's collection when it comes to makeup. Hides my dark circles and gives my eyes some life. I'm obsessed. ALSO IT IS WORTH EVERY PENNY, in case my review wasn't clear enough." —Nada
Get it from Amazon for $7.98 (available in 18 shades).
37. Olaplex's No. 3 Hair Repair Perfector provides a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.
Reviewers with thick and wavy hair (2c, like the reviewer below) and coily hair (4c) love this Olaplex treatment. And reviewers with straight hair (1a-1c) say it's great for getting softer, shinier hair!
Promising reviews: "After reading a TON about this product I finally decided to give it a shot and I'm glad I did! I have long, thick wavy (2c) hair that was balayaged and straightened to death. I decided in quarantine to give up heat tools and embrace my natural hair texture. It was pretty damaged (I could not get a wide toothed comb through it without having a ton of conditioner in) so the curl pattern in the top layer of my hair looked pretty (like really) bad. I'd tried protein treatments, leave in conditioners, etc., but the effects of those treatments obviously are only temporary. This product helped restore a lot of the damage and helped me get some curl pattern back. I've used it 3x and I can comb my hair without product in and my hair feels a lot stronger and a lot of the elasticity is back. It's not the same as total virgin hair, but noticeably better." —Emle21, Sephora customer
"Must have For my 4b/4c hair. I did the big chop and struggled though baskets of products and online DIYs. This has worked best for me. My hair is longer and stronger without a doubt. No miracle growth treatment but it helped me retain length. I have always done protective styles . This was the variable that made the difference ." —liv1979, Sephora customer
"I have very fine, straight hair that’s damaged at the ends from too much heat styling, but this hair perfector is amazing! It doesn’t weigh my hair down at all, but perfectly coats my ends and makes my hair really smooth and tones down the breakage. It’s a must for me!" —aubreykaye95
Get it from Sephora for $28 (available in two sizes) or from Amazon for $28 (where it has over 61,000 5-star reviews!).
38. Sdara Skincare's derma roller is a painless micro-needling treatment that provides smooth, glowing results. With weekly use, it can help diminish wrinkles, large pores, and dark circles. FYI: professional sessions generally cost hundreds of dollars, so this is an effective and affordable alternative!
Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!
Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo
Get it from Amazon for $12.97.
39. Neutrogena's Hydro Boost Water Gel has a major cult following because of the long-lasting moisture it provides. With over 57,000 5-star reviews, to say reviewers are obsessed is an understatement.
This noncomedogenic beauty staple is also oil-free, dye-free, and fragrance-free!
And just a heads up: be sure your Hydro Boost Water Gel is coming straight from Amazon's warehouse! Some reviewers have had trouble with their product if purchasing from a different Amazon retailer.
Promising reviews: " THIS IS THE HOLY GRAIL. I wish I had got this [earilier]. I like the smell, the consistency, and how well it absorbs into my skin. My skin feels SO hydrated after I use it. Even if I use it after a face mask, it still absorbs so well, whereas the hada labo just felt like it was sitting on my skin more times than not. I'm obsessed with this!" —R. R.
"This is my GO TO moisturizer! I am obsessed with how it makes my skin feel and how it smells (kinda like blue raspberry). It has made my skin so much softer and it lasts a really long time since a little goes a long way. I am almost done with this bottle and will definitely be re-ordering when I am close to running out." —Sandra M.
Get it from Amazon for $17.72.
40. Coty Airspun Face Powder is a velvety, oil-absorbing matte setting powder that hides blemishes and lines without looking cakey or cracked. It's also earned over 70,000 (!!) 5-star reviews, so *clearly* it's something missing from your makeup bag.
Promising review: "I am now OBSESSED with this stuff. I feel like I've been officially converted. As someone who's used compact foundation for over a decade, this has been a huge change in routine, but I really love the way this stuff feels. Now it's not as full coverage as a compact foundation, but if used with some concealer and a setting spray--this still really can do wonders! It's super lightweight and comfortable to wear, and I've gotten a lot of compliments on how great my makeup and skin have looked." —A-Mo
Get it from Amazon for $5.72+ (available in seven shades and in multi-packs).
41. Nyx Professional Jumbo Eyeshadow Stick makes adding a little flair to your everyday makeup very very easy. Just glide, blend, and go! It can be used as eyeshadow, eyeliner for a bold cat-eye, or a primer for powder shadow. In less than 10 seconds and with little effort at all, you've got yourself a chic, vibrant shimmer.
Promising reviews: "I see the hype. When I applied this I was honestly shocked at how easy the product went on. It’s like an 11/10 for how smooth it is. I love this product so much already. Probably gonna buy more." —London Johnson
"I work in a downtown office with very busy foot traffic and I hate carrying a big bag on my commute. This little do-dad fit perfectly in my purse for easy touch-ups and lasts all day even when I have sweat off all other makeup! I am officially obsessed and will be buying in more colors! Extremely beautiful and pigmented, I received so many compliments too which is always a plus!" —Jackson
Get it from Amazon for $4.47+ (available in 24 shades).
42. Maybelline Master Chrome Highlighter illuminates your skin in the best possible way. And because it's buildable, you can go from a natural glow to a shimmering goddess like *that*.
Promising review: "Wow, this is a vibrant highlight. The rose color looks beautiful on my skin but I have to use a VERY light hand when applying. It almost looks like a large pan of eyeshadow and can easily look like a stripe of eyeshadow across your cheeks. If you enjoy a bold highlight then this is for you. The quality is up there with high end. If you're fair I'd definitely get the rose gold over the other colors." —C. Wallace
"Obsessed with this highlighter! It is blinding and looks beautiful on bronzed skin. I was a little nervous the color would be to gold for me but when I applied it, it blended out to the perfect glow. Will be my go to this summer!" —Riley Hurlbert
Get it from Amazon for $4.86+ (available in four shades).
43. The famous Alleyoop Pen Pal is a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag. With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
It's vegan, and cruelty and paraben free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "I love the ease of this product. It’s so perfect and the colors are great for all looks — casual, fancy, quarantine extra, everything! I love how effortless it is and how easy it is to use. I’m serious that as a makeup novice, these colors are impossible to mess up. I love it! " —Stephanie H.
Get it from Alleyoop for $25 (available in three shades).
44. BestLand's Hair Finishing Stick tames flyaways that seem to always have a mind of their own no matter how much you brush your hair down. This stick instantly slicks back and moisturizes your hair without weighing it down. It's small enough to plop in your purse, too!
Promising reviews: "I am obsessed with this! I have bad flyaways and this stick does the trick. Like everyone says in the reviews... start by putting barely any on your hair... a little goes a long way. I will be buying this for... forever!" —Jenna Hayes
"Before this product I used to use eyebrow gel and that left white residue after it dried... after getting this I'M OBSESSED. I have a lot of tiny hairs in the front of my hairline and they drive me nuts, this product secures them all day without having the gel feeling. It’s great stuff!" —Genesis
Get it from Amazon for $7.98.
Or edge control gel has you covered if you're looking to lay those baby hairs down with a stronger (and flake-free) hold.
BTW, we want to be clear that you don't need to lay your edges if you don't want to. You'll look gorge either way, so zero pressure over here! Be sure to check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
Promising review: "Wow! I am obsessed...It slicked them right down and so easily. No flakes or residue. My edges look glossy and shiny and are LAID DOWN. I will never use another product besides this one." —Brooke Belaire
Get it from Amazon for $7.97+ (available in four sizes).
45. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask, face mask, and all around beauty go-to (I mean, it's got over 47,000 5-⭐️ ratings for a reason). All you need to do is mix this 100% natural calcium bentonite clay with apple cider vinegar for a deep clean of your hair and skin.
Apple cider vinegar is the activating ingredient for this mask! Make sure to grab a bottle.
Promising review: "I am obsessed! This mask is amazing! It gives such a deep clean and has helped tremendously with my breakouts. I mix with apple cider vinegar and use twice a week. It is a cleansing mask, so it’s not moisturizing — I wash it off and then use a moisturizing serum. I cannot recommend this enough! It’s affordable, awesome skincare." —kptucke
"I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar...for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+ (available in two sizes).
The reviews for this post have been edited for length and clarity.
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