We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. The cult- (and BuzzFeed editor-) favorite Essence Lash Princess mascara for dramatically long lashes without the price of extensions or false strips. This bestseller has over 215,000 five-star ratings!
My colleagues Kayla Boyd and Emma Lord *love* this stuff!
Kayla says: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." Read her full Essence Lash Princess Mascara review for more!
Emma says: "Hello, that is my face above (I'm the blonde), because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Get it from Amazon for $4.99.
2. Rare Beauty liquid eyeshadow to get a bold berry look without spending a bold amount of money. Like the brand's viral liquid blush, this liquid shadow is *super* pigmented and will ensure all eyes are on you whenever you wear it.
Promising review: "I love this liquid eyeshadow! The applicator makes it so easy to put on and is such a beautiful color. It's not like one of those eyeshadows that has no pigment on it. I've been getting so many compliments from all my friends and family. GO BUY RIGHT NOW." —notaries
Get it from Kohl's for $10 (originally $20; available in two shades).
3. A trio of hydrating lip sleeping masks if you've been eyeing the Laneige lip mask but don't have the heart to spend $24 for just ONE jar. This set will kick your chapped and cracked lips to the curb while you sleep for less than half the cost.
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: "[Alternative] for the Laneige lip mask. This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season, I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya
Get it from Amazon for $9.90 (available in six scent combos).
4. One Hit Wonder 10-in-1 Leave-in Spray to control frizz, detangle, condition, prevent breakage, strengthen — honestly, the list goes on and on. It kinda feels like this should cost a million bucks with all it can do, but it'll leave you *looking* like a million bucks instead.
Reviewers with wavy, curly, and straight hair, super fine hair, even chemically treated hair, say that this leave-in spray works wonders for their hair type!
Mane Club is a New York-based small biz that's been creating affordable vegan, cruelty-free hair-care products since 2019.
BuzzFeed editor Elizabeth Lilly has tried this and loves it too! Here's what she has to say:
"I have a very thick head of naturally curly hair and have put it through just about everything. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time, I don't even need to finish off my hair with hair oil. It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days."
Promising reviews: "In love with this product!!! Happened upon it randomly while looking for something to help my frizz when straightening. I have a natural 2c to 3a curl with thick hair, and this stuff ended up working amazingly. My hair has gone a week unwashed and is still beautiful, soft, and smooth, and straightening it was a breeze! I’ve never had my hair so soft and silky! I strongly recommend giving it a try!" —Viola H., Mane Club Customer
"No more tangles!!! For my hair being straight, it gets extremely tangled (idk why), but this product is a miracle worker. My life has been changed now, a miracle worker in the cutest bottle, too!! Not exaggerating! Kid approved as well!! Now, go double your order and add to your cart! Thank me later." —MACVAS, Mane Club Customer
5. A lightweight Cosrx mild gel cleanser made with a low pH to help balance and protect your skin from acne-causing irritants ~without~ stripping it. And to help keep your skin nice and smooth, it's enriched with tea-tree oil and BHA, too!
All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.
Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin, but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart
Get it from Amazon for $7.10.
6. Cult-favorite Nyx Fat Oil Lip Drop because spending $40 on Dior's lip oil when reviewers say that this works just as great (if not better) would be preposterous. This lip oil hydrates and shines like you've spent the big bucks *and* works great as a lipstick topper, too!
Promising review: "I’m so amazed by this! I usually get the Dior lip oil, but it’s way overpriced for the size, so I figured I would give this a try, and I’m not disappointed at all. It’s moisturizing, it feels and looks exactly as Dior lip oil on my lips, and for the price, it’s such a great deal. Definitely will be purchasing again and trying different colors. It’s not too sticky." —Nouf
Get it from Amazon for $8.97 (available in eight shades).
7. E.l.f.'s Poreless Putty Primer, the TikTok viral bestseller that blurs pores and fine lines like no other. Seriously, it's got over 30,000 positive reviews with people gushing about smooth and weightless it is! It works as a silky, mattifying base to ensure your makeup stays on all day and night with a prolonged filter effect.
It's sold out frequently thanks to TikTok, so if you want this, it's probably best to grab it while it's in stock!
Promising reviews: "I was super impressed with this primer after have tried Tatcha Silk Canvas. The textures in my opinion were nearly identical! It was easy to spread, it felt like silk but not like super silicone or anything like that, very velvet like. No scent, my makeup didn’t separate nor crease, key is a little goes a very long way. For $8 you can’t beat it!" —Brandy Dail
"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
Get it from Amazon for $9.95 (available in three colors).
8. Elizavecca Collagen Hair Protein treatment which has reviewers screaming "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!
Promising reviews: "I am obsessed with this conditioner. Its light enough to use every other wash and it smells amazing. I have ultra fine, curly blonde hair that’s extremely prone to breakage and I feel like my hair has grown an inch since using this product. Just bought two more bottles because I never want to run out of this magic." —sgt
"I am obsessed with this product. My hair was super dry, damaged and unmanageable from too many rounds with hot tools. Since I started using this product my hair feels soft and is getting natural curls back." —Jennifer
Get it from Amazon for $4.19+ (available in three sizes).
9. The Schick Silk Dermaplaning Tool that'll literally make your skin feel brand new. This set comes with a handy pack of three, making it easy to remove unwanted facial hair, dead skin cells, and shape those brows if you want to as well. Step away from the painful tweezers!
It'll also make your skin feel softer because it exfoliates as it shaves!
Promising reviews: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
"Literally the best thing I've ever bought on Amazon! I've been doing dermaplaning for 10+ years and this is the first time in my life I actually didn't cut myself. The razors are incredibly sharp but smooth on the skin and to do my whole face took 10 times less time than before while using different brands. I just regret I didn't find these sooner and I was torturing and cutting myself in the past with cheaper brands. Do not hesitate, you will be amazed as much as I am." —Veronica
Get a set of three from Amazon for $5.94+ (also available in a nine-pack).
10. Changeable Fantasy eyeshadow palette because it's super pigmented, blendable, and has every color eyeshadow you could dream of! Seriously, this baby comes with 40 gorgeous shades — from pretty shimmer tones to moody mattes — giving you the ~perfect~ way to switch things up without having to buy multiple palettes. Reviewers say it's JUST like the Morphe James Charles palette for a *fraction* of the price.
Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even-4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., and the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
"Best palette I've owned, and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands, and I've been experimenting with colors I've never worn before!!" —Mary Diamond
Get it from Amazon for $9.99.
11. Saem hydrating eye stick, a ~beary~ great addition to any skincare routine — trust me! This oil-free formula can help reduce the appearance of dark circles, lines, and puffiness with Iceland mineral water, xylitol, moss and seaweed extract, and niacinamide.
Hot tip💡: Refrigerate it before use to better help reduce puffiness!
Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles, still there some but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend to anyone else who has tried all the things and been disappointed." —HeartsUnfold
Get it from Amazon for $9.99.
12. Beauty Bakerie's matte gloss for the *perfect* nude lip! It's guaranteed to make you feel like a BOSS every time you put it on — and what better way to leave the house? Reviewers say it's absolutely gorgeous in person and is long-lasting.
Beauty Bakerie is a cruelty-free cosmetics company founded by Cashmere Nicole. They provide tons of vibrant, high-quality cosmetics including everything from lashes and eyeshadow palettes to lip scrubs and primer — all adorably packaged to fit the baking theme, and all highly rated.
Promising review: "It goes on smooth and stays put. The shade is gorgeous. The packaging is the cutest and great quality." —Roxane Poole
Get it from Beauty Bakerie for $10 (originally $14).
13. A reusable Revlon volcanic face roller because it'll absorb shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
14. Biotin shampoo that's made specifically to moisturize your scalp and promote hair growth! It includes ingredients like biotin, keratin, and zinc that are known to work wonders for hair.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising reviews: "This shampoo is like NOTHING I've ever tried in the past. The way my 4c hair comes out after using this is INCREDIBLE. Soft easy to comb and super manageable. I've been using it for two years!" —Jae
"I have had problems with my hair for YEARS. ALWAYS OILY, ALWAYS looking unkept. This shampoo has been an absolute miracle for me! I look totally different if I don't use this shampoo so I wash my hair everyday with it now or it gets oily again. I have looked for so long. I have fine straight hair [1a/1b] with a lot of it. I have a lot of deficiencies. Seriously, just try it." —Charlotte
"I am a woman with long 3c curls and coils, I had been through a lot of stress and it caused hair breakage and thinning... This is a great shampoo for breakage and hair stress thinning. The very first thing I noticed is a pleasant clean scent, not overpowering, not too medicinal smelling, doesn’t linger to effect your overall scent. The second thing is, when you require a lot of conditioning for dry or frizzy hair you get a lot of buildup, but you don’t want to use a strong shampoo because it will strip your hair of necessary oil and knot up. This cleaned away the buildup but felt so natural and gentle, no extra knotting, and my hair texture felt so much better...After the first week I noticed a definite decline in breakage and fall out. The longer you use it the stronger your hair gets. I’ve finished my first bottle now, and while my longer hair feels better, my roots feel thicker and stronger like when I was a teenager and it was super healthy." —Kristina
Get it from Amazon for $8.60+ (available in two sizes).
15. Peripera Ink Velvet Lip Tint, which gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!
Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
"This is 💯 a TikTok Made Me Buy It story. I usually go for lip stains because I love bold lip colors but hate it when they smear. I saw a TikTok where a woman was raving about these velvet lip stains so had to give it a go! It isn’t a stain at all but it is a super nice, velvety long wearing lipstick that is HIGHLY pigmented for an affordable price point." —OCDesthetician
Get it from Amazon for $9.90 (available in 38 shades).
16. Gorgeous nail wraps with designs so intricate, people will naturally assume that they're professionally done! Reviewers say these babies last for weeks, too (vs. normal polish that starts chipping within days). So, it'll be your choice whether or not to tell folks it only took you 20 minutes to apply from the comfort of your couch.
Pretty Fab Nails is a darling women-owned small biz based in Florida who sells a variety of nail wrap designs, stickers, nail tools, and accessories.
Promising review (for the marble style): "Great quick manicure solution. I had an event and matched nail art to dress. Huge hit, and [I was in] disbelief at how easy the application was and how professional the results were. Recommend this product and the fabulous seller." —Debbie Dunning
Get a set from Pretty Fab Nails on Etsy for $8.99, including the marble style (left), the pastel floral style (right), and tons more designs.
17. A cleansing brush featuring soft bristles and a silicone center that'll gently (but effectively!) remove makeup and deep clean your face 10 times better than your hands ever could. Ideal for anyone who uses a daily foaming cleanser!
Promising review: "I purchased this brush because I wanted a better clean on my skin, and I absolutely love it!! The fine bristles ensure that I don’t waste any product, and I can use a smaller amount… No more wasteful uses of expensive facial washes!! It's a great little addition to your skincare routine, and it's travel-friendly! I ended up buying two because I use it every day." —Smize247
Get it from Sephora for $7 (originally $14).
18. A Cantu curling cream specifically made to hydrate, strengthen, and revive those gorgeous curls of yours. Thanks to ingredients like coconut oil, shea butter, almond oil, avocado oil, olive oil, and mango seed butter — your hair will look *and* feel brand new for a cheap, cheap price.
Promising review: "This works great on my curls. I can't live without this product. I never wore my hair curly because it was always very puffy and big- a complete disaster. This product defines my curls so well, reduces the puffiness, and at the same time makes it very soft. Be aware that not all hair types are the same. My cousin has a stronger/coarse hair type than me, and she told me it did not work on her. If your hair is thin/curly, this will most likely work for you. The price is very affordable so I'll say try it. If it doesn't work, move on, but if it does, this will become your favorite hair product for your curly hair." —Nerol88
Get it from Amazon for $6.48.
19. Sephora's 10-Hour Wear Foundation because it's a fan fave for being lightweight, buildable, and amazingly inexpensive! This formula even includes hyaluronic acid and vitamin E, so you're hydrating and soothing your skin while you wear it.
Promising reviews: "Better than the more expensive brands. I'm a makeup artist, and this [foundation] is really creamy and so much nicer than any of the serum foundations. Lays on top, which is perfect for dry skin, love it." —ShellMANNING
"I have more expensive foundations, like the new $35+ MAC compact. This foundation provides better coverage and is longer lasting than the more expensive brands. It worked great with my sensitive skin. I will be buying this foundation from now on." —MorticaMackert
Get it from Sephora for $6 (originally $20; available in six shades).
20. And gel serum concealer also from the Sephora Collection! The key ingredient, pineapple ceramide, brightens *and* improves the texture of your under-eye area while the entire formula provides beautifully buildable coverage. And all for $6!? Yes, please.
Promising reviews: "A must for me! This has been my go-to for so many years. It’s the best. NEVER any creasing or fading. I apply it after my foundation and soften it out with a cosmetic sponge." —mamagama
"I love this; it's so good; it's perfect for a no-makeup makeup look. The texture is 10/10. The price is so good, and it works so well. Where was this all my life? 🤩" —evzs
Get it from Sephora for $6 (originally $15; available in 10 shades).
21. Bio-Oil, another cult-favorite product that reviewers swear by. It has over 85,000 5-star reviews from people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!
Promising review: "OBSESSED. I've been using Bio-Oil twice a day for about three weeks, and it is amazing. I am noticing that a deep scar that I've had on my face since I was 9 (I'm 37 now), from a dog attack is starting to look better already! Also, my forehead lines are looking less prominent. I am AMAZED by this product and will continue using it for years to come." —Tiffany R.
Get it from Amazon for $9.99+ (available in two sizes).
22. A bottle of Nyx matte setting spray that can handle everything from an eight-hour workday to an hour of sobbing while watching The Golden Bachelor. This setting spray keeps your makeup in place for up to 16 hours (!!) and, according to reviewers, easily rivals more expensive brands.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used MAC and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie
Get it from Amazon for $8+ (also available in dewy and radiant finishes, and a jumbo size).
23. Son & Park Beauty Water, a cult-classic cleansing water and toner that will give you a real-life smooth filter effect on your skin. This gem refreshes, brightens, and balances the natural pH level of skin with ingredients like papaya, willow bark, rose, and orange. Among the many 5-star ratings, reviewers rave about how awesome it is for sensitive skin, too!
Fun fact: Son & Park is actually named directly after the brand's founders: K-Pop celebrity make-up artists Son Dae-Sik and Park Tae-Yun!
Promising review: "A must have. Excellent toner/cleanser. Leaves face clean, refreshed and soft. I also put it in a misting spray bottle & apply as a setting spray and refresher for makeup. One of my absolute must-have products. Happy with this seller as well." —C. NY
Get it from Amazon for $9.80.
24. A jade roller and gua sha set because it's a simple, easy-to-use beauty tool. The muscle-relaxing, fine line-reducing rose quartz is something that you can use while watching TV, reading, or after your nighttime routine.
This particular set from Baimei comes with both a jade roller and a gua sha. When used correctly, both are great for depuffing your face and having a soothing at-home facial massage. Many reviewers suggest throwing it in the fridge 10 minutes before you plan to use it for an extra refreshing and relaxing effect!
Promising reviews: "The roller is nice quality, it feels sturdy, and it doesn't squeak when you use it. I enjoy the smaller roller end for my eye area. It does help moisturizer and serums spread on better and soak in faster. The gua sha tool is also great. I can tell it's good quality and wont snap in half. I have been using it on the knots in my neck actually, giving myself a massage and putting pressure on the knots." —Laura
"Helps with oilier serums and feels amazing if you have sinus pressure!" —JSides
Get it from Amazon for $9.99+ (available in six stones).
And to learn the history, helpful tips, and see video demonstrations on how to use the gua sha stone, check out BuzzFeed's Gua Sha History and Overview for details.
25. E.l.f. glitter liquid eyeshadow that's a shimmery, blendable, can't-miss makeup product that will have you feeling ~euphoric~ every time you put it on. Wear it by itself or wear it with bold eyeshadow and liner for a real glitz and glam look.
Promising review: "I love this glitter eyeshadow. I used to use Stila, and this is so much more affordable and easy to spread without spotting. Definitely recommend getting all the shades, it is worth it for a pop of shimmer." —beautyandbeast
Get it from Amazon for $3+ (available in 11 shades).
26. Golden cooling eye gels to help rid you of dark circles, puffiness, and all of those annoying "you look so tired" comments thanks to ingredients like collagen and hyaluronic acid. Apply a pair in the mornings, after a long evening, or just when you need a mid-day pick me up. They'll feel so hydrating!
27. A double-sided BlushLips Lip Brush for reviving your cracked and peeling lips without needing an expensive spa day. Pair it with your favorite lip scrub and your lips will be smooth as heck. If constantly applying lip balm doesn't work for you, this is a must!
BuzzFeed Editor Jenae Sitzes loves these brushes: "I use brushes like these and swear by them! My lips are chronically dry and chapped, and using an exfoliating brush before I put on lip balm or lipstick makes all the difference in how they look and feel."
Promising review: "I love this product. I’ve been using lip scrubs for ages, but this exfoliator takes it to the next level. It really helps in removing dry lip skin for smooth lipstick application. To clean, I just wash it with antibacterial hand soap and store in a dry place. My new go-to beauty product!" —Cristina
Get it from Amazon for $7.99 (available in three colors). And you might want to consider pairing it with this effective little lip scrub, if you're in the market.
28. A detangling brush for 3A–4C hair that provides results worth $100+...but luckily, this gem is much, much less. This brush has eight flexible comb arms with tons of bristles that'll detangle wet and dry hair painlessly.
Promising review: "This brush is head-ready for the type hair advertised! It's a great head scrubber when shampooing, or detangling and defining coils!/curls. I love it! The lightweight airiness of the brush is easy to hold and keep clean!" —Yogii
Get it from Amazon for $6.69+ (available in five colors).
29. Maybelline's Instant Age Rewind concealer because it's a miracle-working product that'll make those dark circles disappear almost instantly.
Promising review: "I can not stop raving about this product. I AM IN LOVE. This product is affordable and definitely a MUST HAVE in everyone's collection when it comes to makeup. Hides my dark circles and gives my eyes some life. I'm obsessed. ALSO IT IS WORTH EVERY PENNY, in case my review wasn't clear enough." —Nada
Get it from Amazon for $8.80 (available in tons of shades).
30. Five Meebak Cica Sheet Masks that are effective, yet gentle enough to soothe even the most sensitive skin. Ingredients like damask rose, cherry blossom, green tea, and cica are infused together to hydrate, brighten, and soothe damaged, irritated skin.
The sheet masks are made of natural lyocell and cotton cupra, resulting in its silky soft feel.
Meebak is a Korean woman-owned small biz with products that center around the ingredient cica, also known as centella asiatica, or tiger grass, a herbal plant that has natural healing properties and has been used for thousands of years as an herbal remedy to calm and soothe skin.
Promising review: "Love this sheet mask! It's soaked with essence so it deeply hydrates but does not feel sticky or oily at all. My skin feels cool when I apply on my face. It has a sort of soothing effect. And what I love most is that I have sensitive skin but it didn't react at all and I didn't feel any irritation whatsoever!" —Jamie
Get a pack of five from Meebak for $9.97.
31. A set of reusable lash clusters because they're ultra-soft and beginner-friendly, according to reviewers! It'll give you the look of those wispy lash extensions, without the commitment, the damage, or the price.
Be sure to grab some eyelash adhesive and a lash applicator!
Promising review: "These clusters are AMAZING!! I've been posting a bunch about them and recommending to all my friends. They save me so much time when getting ready, and they were super easy to apply! This was my very first time doing clusters, and I’m the most beginner you can be, but it was so easy!! Directions were straightforward and easy to follow. Definitely recommend 100% and will definitely buy again in the future." —shirleyh
Get them from Amazon for $6.39+ (available in tons of lengths and styles).
32. Vafee Lip-Plumping Gloss to give your lips the look of a plumper pout and the feel of all-day hydration. It's collagen and vitamin E-rich formula has reviewers obsessed with their *very* visible results!
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $9.99.
33. A set of reusable exfoliating gloves that'll remove dead skin and help soothe irritated skin. Use them in the shower to reveal super soft and super clean skin when you step out. Easy peasy!
Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney
Get it from Amazon for $7.99+ (available in three textures, six colors, and as sets of two or three)
34. Maybelline Master Chrome Highlighter to illuminate your skin in the best possible way. And because it's buildable, you can go from a natural glow to a shimmering goddess like *that*.
Promising reviews: "Wow, this is a vibrant highlight. The rose color looks beautiful on my skin but I have to use a VERY light hand when applying. It almost looks like a large pan of eyeshadow and can easily look like a stripe of eyeshadow across your cheeks. If you enjoy a bold highlight then this is for you. The quality is up there with high end. If you're fair I'd definitely get the rose gold over the other colors." —C. Wallace
"Obsessed with this highlighter! It is blinding and looks beautiful on bronzed skin. I was a little nervous the color would be to gold for me but when I applied it, it blended out to the perfect glow. Will be my go to this summer!" —Riley Hurlbert
Get it from Amazon for $9.99 (available in four shades).
35. A pack of Avarelle Acne Cover Patches that'll rid pimples quick, easy, and in a hurry. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
These top-rated pimple patches come from small biz Avarelle.
Promising review: "These are awesome!!! I’ve purchased them multiple times and have never been disappointed. They’re effective and efficient, so pretty much everything you would want in a purchase. My daughters and I always use them and they’ve never failed to drastically reduce, or completely eliminate, breakouts. I usually apply these overnight and always see a huge improvement by the next morning. They don’t budge at all unless you’re intentionally removing them. If you’re on the fence, get off. The 4- and 5-star reviews are true." —Amazon Customer
Get a pack of 40 patches from Amazon for $7.64.
36. Or Neutrogena's maximum strength acne spot treatment specifically made for the stubborn acne that won't leave your side. You know the ones that seem to have a mind of their own and do what they want no matter how much water you drink? Well, Neutrogena to the rescue. Specifically, this 10% benzoyl peroxide treatment to the rescue. Because that's what diminishes redness and shrinks your pimple in a flash.
Reviewers don't recommend this maximum strength treatment for sensitive skin. However, a less intense On-The-Spot Acne Spot Treatment with only 2.5% benzoyl peroxide is also available.
Promising review: "This works ridiculously well for me. If I have a troublesome zit I see coming in at night, I smooth a little bit of this over it, and I wake up with the zit practically gone. It isn't true for every zit I get — some just have to run their course, but this has saved me from a lot of embarrassing breakouts. It definitely reduces redness, and it's a small enough tube to where it's super easy to bring to school with me so I can reapply it in between classes every two hours." —Taylor
Get it from Amazon for $9.98.
37. Half Magic's Wing Magician, a TikTok-viral reusable silicone guide to help ensure you have the perfect winged liner, eyeshadow cut creases, and mess-free mascara applications. This tool may be $10, but the price for ~perfect~ makeup application is priceless.
See it in action on TikTok here!
FYI, Half Magic Beauty is founded by Euphoria makeup artist Donni Davy!
Promising reviews: "Game-changer. I loveeee the cat eye/winged liner look, but can never get it looking right. For YEARS I've tried soooo many different tools/techniques that promised perfect results but just didn't deliver. When I saw this tool, I honestly didn't have much faith because of my past experience with similar tools... I decided [to] give it a try, and I am SOOO glad I did. It gives amazing results every time and sooo easy to use. I can finally draw the wings of my dreams in seconds. Love it! <3" —Kat
Get it from Half Magic Beauty for $10.
38. A Mario Badescu rosewater facial spray to refresh your dry skin quickly and easily! It's the perfect way to give your face a lil' extra hydration and can even be used as a setting spray for makeup.
Try storing it in the fridge for an extra pick-me-up on hot days — it's a game-changer!
Promising review: "I enjoy the refreshing, cooling sensation this gives when sprayed on the face; it gives a boost of hydration before my moisturizer and also works well as a setting spray. But the best benefit I've gotten is from spraying it in my hair! My limp, thin, baby-fine hair has never looked better or felt stronger." —Laura B
Get a four-ounce bottle from Amazon for $7+ (available in two sizes and multipacks).
39. A color-changing aloe vera lipstick so you'll always have the perfect shade on hand. It's a genius hydrating balm that reacts to the temperature and pH of your lips to transform into the perfect lip shade for *you*.
Promising review: "I’m so happy with these! They smell SUPER nice and clean. It goes on clear and smooth, is decently moisturizing, and it’s not overly greasy. It gave me a nice pinkish reddish tone like my lips are two shades darker, and I love it! It looks very natural and perfect! PLEASE keep these in stock, I want to keep these forever! I applied once hours ago, and also applied a different clear lip balm over it later on, and I still have color even. It seems to last so long even through eating and drinking. It doesn’t smudge off and looks so cute! I’m so happy with these! I love the smell and the color so much! Much better and longer lasting than a lipgloss I had!" —Lin
Get it from Amazon for $3.99.
40. A Mielle rosemary mint scalp oil, a constant sell-out after going viral on TikTok! It's a biotin-infused hair-strengthening oil that helps smooth split ends, moisturize dry scalps, and deeply nourish 3A–4C hair. In other words...you need to try it asap!
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising review: "I have been in the market for a good quality hair/scalp oil for my over-processed hair. It got very dry, brittle, and frizzy after my last color job. I heard about this product and after reading the reviews took the plunge to buy it. I noticed a difference after the first use. It's understandable that hair loss will take a while to stop with continued use, but my hair feels softer and more shinier than before. Plus, the frizziness has toned down by a 1,000. I would give 10 stars if I could to this product." —Mona Shanbhag
Get it from Amazon for $8.99.
41. And lastly, Ownest Eyebrow Soap to get the natural, feathered look without any hassle. Simply apply the waterproof, long-lasting gel and brush your brows upward!
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $4.99.
Reviews have been edited for length and/or clarity.