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    Aug 10, 2017

    Time Magazine Pitched "Hold My Avocado" As A New Viral Millennial Catchphrase And Twitter Was Like Nah

    Avocado isn't the only thing that's ~extra~ here. *Bu-Dum-Tssh*

    Time magazine loves writing about millennials.

    Paramount Pictures

    In their newest piece, Time tried to make "Hold my avocado" a thing, claiming it's the new "viral" millennial catchphrase.

    "Hold my avocado" is the new viral catchphrase millennials have been looking for https://t.co/4mk3lH7V5s

    Time based their story off a tweet by Google Venture Partner and millennial spokesperson(?), Ken Norton, who tweeted a joke replacing the phrase "hold my beer" with "hold my avocado".

    Millennial: your generation got houses and jobs Boomer: yes but we lived with constant fear of nuclear winter Millennial: hold my avocado

    20th Century Fox

    So, naturally, Twitter came for them:

    @TIME Someone needs to reply with this, so it might as well be me. . .

    @TIME You literally paid someone to write this? QUIT TRYING TO MAKE "MILLENIALS & AVOCADOS" HAPPEN, TIME. IT'S NOT GOING TO HAPPEN.

    The only time I would tell someone to "hold my avocado" is when I'm preparing a cobb salad.

    @TIME trump: cnn is fake news time: hold my avocado

    Time: "Hold my avocado... the catchphrase Millennials have been looking for." Millennials: "Oh, that magazine from the dentist in the 90s."

    Meanwhile, some people came up with alternative catchphrases that were more ~on brand~ for millennials:

    @Vulcanoco @calum_carson @TIME I prefer "hold my crippling student debt while I enter this economy you've destroyed" but that's just me

    @TIME why, was "please match my wages with the rising cost of living" taken?

    And, of course, viral memes were in full effect:

    Art.

    In short, Time magazine:

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