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    34 Irresistibly Cool Products That Also Happen To Be From Small Businesses

    There's nothing cooler than supporting small biz.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A ceramic lips planter — AKA your new conversation-starting piece for your bookshelf. Your lips won't be able to stay sealed on where you snagged this gorg piece.

    someone holding the red lips planter which has a plant inside
    Shelby Sells Co. / Etsy

    Shelby Sells Co. is an Odessa, Texas-based shop with tons of cute planters, mugs, dog bandanas, and more.

    Promising review: "Great quality and exactly as pictured. It’s a nice heavy pot. I love it!" —Liz Petkis

    Get it from Shelby Sells Co. for $25.50 (available in three colors)

    2. A retro television tissue box that also doubles as a literal TV watch spot when you slide your phone into the viewing compartment. Picture it on your desk! Legendary.

    StorageBOXESArt / Etsy

    StorageBoxesArt is a small business with a plethora of storage container options from jewelry boxes to organizational containers.

    Get it from StorageBoxesArt on Etsy for $13.20.

    3. Meryl Streep saint candles because if you praise the ground queen Meryl walks on you'll audibly scream for these. Meryl as a churro? INCREDIBLE.

    meryl streep saint candles
    SaintCelebrity / Etsy

    SaintCelebrity is a small business based in Brooklyn, New York that has some of my most favorite celeb gag gifts. I personally own their Meryl Streep on a samoa keychain (lol).

    Promising review: "So beautiful and vibrant! Perfect gift for my funny friends who LOVE Meryl (because who doesn't?)" —Colleen Cora

    Get one from SaintCelebrity on Etsy for $12+ (available 11 options and with or without gift wrap).

    4. A set of Moon Globes to perfectly refresh skin after chilled in the fridge or freezer for a *tingle-worthy* cooling effect. If your skin is looking a little puffy, massage these bad boys over the skin gently for a rejuvenated look., Ali Faccenda / BuzzFeed

    Kiramoon is a woman-owned brand whose founder Lindsey sought out on a mission to make skincare and its packaging reflect the joy it brought her at the end of a long work day. With every Kiramoon purchase, they donate a portion of the proceeds to Bring Change To Mind, an organization dedicated to ending the stigma surrounding mental illness.

    Okay, not only are these incredibly fun to look at (they're literally a magical, unicorn-majestical, work of art), they feel so amazingggggg after a long day. After much bloating and a puffy forehead and tense jawline, these are such a relief to use. Skincare and selfcare should truly always be this fun. These are an upgrade from facial rollers and WAY cooler.

    Get them on Asos for $42 or on Kiramoon.

    5. A pair of Machete sunnies that are so trendy and durable they'll stand the test of time. They have a ton of amazing patterns so you're sure to find a pair you love.

    Ali Faccenda / BuzzFeed, Machete

    Machete is a woman-owned small business located in Atlanta, Georgia that makes the most stunning accessories from earrings, to phone cases, to hair clips (their claw clip is one of my absolute faves).

    I am obsessed with Machete — from their hair clips, to jewelry, to sunglasses, I don't think I could truly love a brand more. I have been wearing their Ruby sunglasses in the classic tortoise version and I can't get enough of them. They look good with every outfit and they're thick and luxe feeling. I have worn these non-stop for about two weeks now and won't stop anytime soon.

    Get the Ruby sunglasses from Machete for $150 (PayPal, Shop Pay, and Google Pay are available).

    6. A La Croix cross-stitch kit if you want to pick up a new hobby you've never tried before. And what better way to start than by designing a cross-stitch of your fave bubbly bevvy?

    La Croix cross stitch kit
    TheStrandedStitch / Etsy

    Kit includes basic cross-stitching instructions, counted cross stitch pattern, DMC embroidery floss and color chart, 14-count white Aida cloth, 5-inch embroidery hoop, and a needle. (This cross-stitch has the ultimate potential because you can drink a La Croix while you cross stitch a La Croix — bubbly inception.)

    TheStrandedStitch is a small business based in Los Angeles with a ton of cross-stitch kits to fuel your new hobby.

    Promising review: "A flawless pattern and kit! Everyone loved my final product and I'm so proud of it! Adding it to my collection of La Croix-themed artwork!" —Carrie Lindeman

    Get it from TheStrandedStitch on Etsy for $20.

    7. A CONQUERing that displays an affirming message when spun. This sleek ring will take the place of your fidget spinner so whenever you need a quick thing to focus on (such as when you get a hint of anxiety) take the ring off and give it a spin.


    CONQUERing is a woman-owned business whose mission is "to create something that wouldn't just be a pretty piece of jewelry to wear, but something uplifting — an outer reflection of your inner spirit." Read more about Tammy Nelson and CONQUERing here.

    Promising review: "I love this spinner so much! It is a great reminder for me to 'be happy' every day. I wear this spinner whenever I am feeling down or when i feel like I need the reminder. I highly recommend!" —Paige Kraft

    Get the Be Happy Spinner from CONQUERing for $5 and select a base to place it on here.

    8. An enamel pin to show everyone how educated you are in Miranda Priestly 101. If you can recite the entire cerulean monologue, you're a true fan. That's All.

    it's actually cerulean enamel pin
    awaymessage / Etsy

    AwayMessage is a small business located in Dover, New Hampshire. Their Etsy storefront undoubtedly has your next latest and greatest pop-culture pin find. 

    Promising review: "Love this pin. Shipping was very fast. Packaging was really cute and the quality was great! Awesome addition to my collection." —schochjr01

    Get it from AwayMessage on Etsy for $10

    9. A desk organization system made out of individually patterned hexagons you can mix and match to create the ultimate host for your paper clips, sticky notes, and writing utensils.

    many hexagonal desk organizers holding office supplies, a phone, and pens

    Ewartwoods is a small business based in Latvia that creates handmade organization and storage solutions that blend into your home decor.

    Promising review: "They are amazing! Love the quality and how fun it is to arrange. Will be ordering more soon." —Maira Sosa

    Get it from Ewartwoods on Etsy for $9.95+ (available in sets of 1, 3, 5, or 10; free shipping).

    10. A disco ball planter since you'll want a chic place to house your plants. When the light hits it just right, the sparkling light diffusion will be magical.

    DadoDadoDesigns / Etsy

    DadoDadoDesigns is a small business based in Houston, Texas home to all your disco ball desires.

    Promising review: "This planter is absolutely fabulous! So beautiful, quick shipping and showed up in great shape. The glimmer when sunlight hits was an added bonus I didn't even realize. 😍" —meganklasley

    Get it from DadoDadoDesigns on Etsy for $30+ (available in four sizes).

    11. A DIY polymer clay earring kit if you're obsessed with accessories and want to take a stab at creating your own. By your third pair, your friends will probs be begging you to make them a pair too.


    DewDrop Inc, by Toronto-based artisan Liat Weiss, has a whole bunch of DIY kits. And for every purchase made, she donates $1 to Pancreatic Cancer Canada.

    Kit includes: four polymer clay colors (roughly 1.2 ounces each), one parchment paper, six earring display cards, 12 earring studs (choice of silver or gold), 12 silicone earring backs, 20 jump rings (silver or gold), one wooden pick, one circular cutter, one wooden roller, two sandpapers, two alcohol prep pads, and one tube of adhesive (optional).

    Promising review: "A birthday gift to myself! This awesome kit is small but mighty. It gave me all the tools I needed to get started right away on a craft I've been eyeing for a while, without needing to worry about researching the supplies I needed or choosing among tons of clay colors. The step-by-step instructions and inspiration were easy to follow and super helpful, without being too much information. I'm super excited about my black and white cookie studs (in progress)! Shipped quickly, too." —stephaniegomory28

    Get it from DewDrop Inc on Etsy for $31.94+ (available with silver or gold jewelry and with or without glue).

    12. A vintage camper bird house set so you can build a ~totally tubular~ new home for your flying friends.

    1Man1Garage / Etsy

    Kit includes over 40 parts to build the miniature camper with awnings on three sides, plus flowers for the two window boxes, curtains, a spare tire, leveling jack, a "Welcome" mat, two flamingos, and a Weber-style grill so the birds that camp out there will be living the high life.

    1Man1Garage is a wood-based small business in Nashville, Tennessee.

    Promising review: "This is such a lovely project! It didn’t take long to put together and requires a little elbow strength to pop the pieces together, but it feels solid and is absolutely adorable. Already looking at more kits to purchase!" —Cassondra Wood

    Get it from 1Man1Garage on Etsy for $28+ (available in nine colors).

    13. A trendy pearl and chain necklace to elevate every fit from amazing to ~FABULOUS.~ The combination of the elegant pearls with the edgy chain make this necklace a true showstopper.

    Ali Faccenda / BuzzFeed

    I love this necklace so much. It looks amazing stacked with my other fave jewelry pieces, and when the clasp shows at the front, I don't worry about having to shift it to the back of my neck because it looks like a statement part of the necklace. It's not a regular clasp, it's a ~cool clasp~. I will be wearing this for sure the rest of the summer and HECK, I'll be wearing it all year long.

    JoeyBaby is an AAPI, woman-owned brand based in NYC with a ton of gorgeous, dainty jewelry pieces you'll want to add to your lineup ASAP.

    Get it from JoeyBaby for $49.

    14. A thoughtful bouquet of flowers because a heartfelt bouquet (with an aesthetic) is superior to all other floral arrangements you could send. TBH, I'm about to send one to myself.,

    Fresh Sends is a small business changing the way you send flowers to loved ones (and let's be honest, yourself). Their floral arrangements are sent with custom-designed cards and curated with florals that are actually in season so they always look fresh and full. They choose weekly color palettes that they share on Instagram and Facebook so you'll know exactly what bouquets are shipping in real-time.

    Promising review: "The bouquets are so beautiful and unique. Plus the branding is simply darling!" —Mackenzie D.

    Send a one-time regular bouquet for $55 or subscribe and save for $49.50/per bouquet and get it sent as often as once a week (the regular send includes 15–18 stems and the full-send includes 24–27 stems).

    15. Flavored bubbles that are pet-friendly and will make for some solid TikToks. They'll have fun trying to catch and eat them and you'll have fun watching them.

    sniffingtons / Etsy

    Sniffingtons is a small business located in Greenville, SC.

    Promising review: "I am very impressed with the quality of these bubbles. They don’t pop fast and last at least 1–2 minutes. They smell amazing! Our Boxer Kobe loves them! 100% recommended! Fast delivery and it’s always in cute packaging." —Shaila Hinojosa

    Get them from Sniffingtons on Etsy for $8 (available in 11 scents).

    16. A NYC-inspired earring set that's an ode to the greatest city in the world. When you love the Big Apple so much that your earscape becomes the Big Apple.

    model wearing various NY collection earrings

    Studs is a woman-founded/owned NY-based earring brand that's home to some of my most-loved studs and dangles I've ever put on my ears. Their earrings are durable for everyday wear and perfect for sensitive skin.

    Studs recently released their newest collection "Studs Loves New York" in collaboration with indie jewelry brand Garbage NY. The campaign even features artwork from NYC street artist Roachi. Studs is donating $15,000 to Send Chinatown Love (an organization that’s been heavily involved in small biz relief across three boroughs and helping the city get back on its feet after 2020).

    I personally own the 8 ball stud and the dice huggie and they're such a fun quirky way to show my love for NYC, and they look so cute and dainty. I'm truly obsessed with them and they don't feel uncomfortable with my sensitive skin. 

    Get the Lucky NY Bundle from Studs for $73.50 (set includes two dice charm huggies, an enamel 8 ball stud, and the NYC stud). 

    17. A gold wave ring to show off alongside your fresh mani. Minimalst jewelry lovers — this is for you.

    Automic Gold

    Automic Gold is a queer, trans-owned business that specializes in creating unique jewelry that's sustainable and fairly priced. Earrings are available as a single or pair and in any letter combo their heart desires. Available in three metal options and three different backing options for a one-of-a-kind jewelry experience. The gold is 100% recycled.

    Get the ring from Automic Gold for $119 (available in sizes 2–16, and rose, yellow, and white solid 14k gold).

    18. A personalized pet portrait for any proud fur parent who can never get enough of their pride and joy. You most definitely also have an Instagram profile for them too...

    personalized pet portrait of a french bulldog
    Ames Clack Designs / Etsy

    Ames Clack Designs is a woman-owned small business run by Amy Clacker, a digital artist who specializes in hand-lettering and illustrations that are so cute and super giftable. It's based in New Jersey!

    Promising review: "This print is so gorgeous and it arrived quickly and undamaged. Can't wait to purchase another one!! Thanks, Amy!" —BeeAshleigh

    Get a personalized pet portrait from Ames Clack Designs on Etsy starting at $30

    19. A Princess Diana bike short sticker pack to decorate your laptop, water bottle, or cell phone with the beauty and grace of the royal fashion icon herself.

    RowHausCreativeShop / Etsy, RowHausCreative / Etsy

    RowHausCreativeShop is a small business located in Baltimore, MD. Ready to decorate those tech devices? This shop has the aesthetic stickers of your dreams (in addition to art prints)!

    Promising review: "Everything was beyond perfect! The packaging is so cute and shipping was fast. I love these stickers so much, will definitely be ordering again." —Alina

    Get them from RowHausCreativeShop on Etsy for $6.50 (set comes with four stickers).

    20. Mickey balloon-inspired earrings so making an accessory statement can be fun AND ~magical.~

    pink balloon earrings
    SuperfluosDesign / Etsy

    SuperfluosDesign is a small business located in Colorado Springs that offers a range of Disney-inspired artwork and products for the kids-at-heart. 

    Get them from SuperfluousDesign on Etsy for $18+ (available in standard and resin-coated). 

    21. A mermaid-inspired ring because we all need a bit of Y2K realness amidst our jewelry lineup. BRB, wearing this ring and grabbing a push pop...


    BonBonWhims is a BIPOC, woman-owned small business specializing in quirky, nostalgic accessories that will bring you back to the glory days of the late '90s, early 2000s.

    Get them from BonBonWhims for $48 (available in size 7/7.5 and a slew of other ring styles).

    22. A Tribe Afro pick comb featuring a design representing self discovery and heritage. Keep it on hand to volumize hair as desired., AfroPick

    AfroPick is a small, Black, family-owned business that creates wood, plastic, and metal combs that pay homage to Black history and pop culture.

    Get it from AfroPick for $17.99.

    23. A beaded pineapple mini clutch to hold all of your must-haves in vibrant style. Just LOOK at that beadwork. 😍🍍

    two pineapple mini clutches on a marble surface
    The Tiny Tassel

    The Tiny Tassel is a Black, woman-owned business based in Charleston, South Carolina specializing in colorful and cheerful clothing and accessories.

    Get it from The Tiny Tassel for $42.

    24. A set of colorful woven coasters for protecting your side tables from cup stains, while giving it a much needed pop of pattern. They're made from carefully dyed sisal fiber and sweet grass for an earthy, bright addition to your home.

    Round woven coasters that are red, blue, orange, and salmon

    Jungalow is a Black-owned business started by Justina Blakeney. They're committed to responsible and sustainable business practices (like reducing their use of single-use plastics!), and they donate to organizations like the ACLU, Girls Who Code, and the Rainforest Alliance among others!

    Get four from Jungalow for $39.

    25. Kawaii milk carton tumblers to adorably contain your fridge's juices, milks, and coffee creamers in the cutest of fashions.

    kawaii strawberry milk carton tumblers
    ZakkaMart / Etsy

    ZakkaMart is based in China and is home to products you've only dreamt of in your wildest Kawaii fantasies. I mean, just look at this arctic water bottle

    Promising review: "I love it, came quicker than expected, really beautiful and handy for cold drinks!! ♡" —Tami

    Get it from ZakkaMart on Etsy for $19.99 (available in four styles). 

    26. A minimalist TV show poster in case your gallery wall is missing one thing — an ode to your all-time favorite binge. (Clearly mine is Mad Men.)

    mad men framed print on top of piano
    Barkod Concept / Etsy

    Barkod Concept is a small business from London, UK where you're sure to find a print suitable for honoring your favorite TV show. 

    Promising review: "Stunning. These look great. All framed and hung on the wall outside our movie room. A fantastic addition to our project." —Guy

    Get it from Barkod Concept on Etsy for $24.60+ (available in two sizes). 

    27. Or a vintage-style Harry Styles poster if you can't get enough of the fashion and music icon of our generation. Will never get over this feather boa meets Clueless look.

    vintage harry styles poster
    mustardyardpress / Etsy

    Mustard Yard Press is located in LA, California and if you're obsessed with all things retro — you'll swoon over their art prints. 

    Promising review: "If you fall in love with this print upon seeing it like I did, let me assure you that it’s even more beautiful in real life. Couldn’t be happier!!!!" —Tori C.

    Get it from Mustard Yard Press on Etsy for $10.99

    28. A super popular JW Pei handbag in their Gabbi style that's constructed from vegan leather. If Gigi Hadid swears by this bag, then so should you.

    JW Pei

    JW Pei is an Asian, family-owned brand with minimalist accessory designs that are made with sustainable vegan materials.

    Get it from JW Pei for $89 (Apple Pay, Google Pay, PayPal, and Venmo are available).

    29. A pair of faux lashes that are inspired by your fave pop culture movies and shows. These faux lashes will give your eyes the pop they've been needing without the hassle and price tag of extensions. (My faves are the Foolish Mortal lashes!)

    Lashes In Wonderland, Ali Faccenda / BuzzFeed

    Lashes In Wonderland is a woman-owned small business created by Miranda Lissette. She puts the most thought and care into her branding, new creations, and packaging. Her lashes are gorgeous and last a really long time.

    I absolutely adore Miranda and her store. I have purchased several different lashes from her and have loved every single pair. My fave way to wear them is to cut them in half and apply them to my outer lash-line since they're quite voluminous. The packaging makes my Disney-loving heart so full and I will continue to be a lifetime customer of hers.

    Get the Foolish Mortal lashes from Lashes In Wonderland for $12.75 (originally $15) snag the liquid liner lash glue as well!

    30. A set of color-coordinated books you can get to display on your bookshelves that will match your home color palette beautifully. These are decorative but also legitimate books so maybe get a set that colorfully speaks to you and then get wild and read the whole set...

    Exsect / Etsy

    Exsect on Etsy has a ton of different listings for various book collections you can choose from in an array of color palettes.

    Get the Earth Tone Set from Exsect on Etsy for $42.50+.

    31. A pack of fruit socks to add a bit if sweetness to your shoe game. There's even an avocado 🥑 pair!

    SheSocks / Etsy

    SheSocks is a small business located in San Diego and specializes in...yep, you guessed it, socks! You're bound to find your new fave pair in this shop.

    Promising review: "Shipped fast. They are so cute, soft, and sooo comfy! Colors are exactly like in the pictures. My daughter and I love 'em.🤩!" —Rhodora Borge

    Get a pack of four from SheSocks on Etsy for $16.

    32. Towel holders shaped like gigantic clothes pins for a unique and creative way to dry your post-shower towels. You'll feel like you just stepped onto the set of Honey I Shrunk The Kids.


    BarwoodShop is a small Etsy shop based in Adirondack, New York that specializes in custom wood decor.

    Promising review: "Perfect! I just love these. We only have a small area to hang towels and this was just the solution we needed. Well made!" —Gretchen Santos

    Get it from BarwoodShop on Etsy for $28.97 (available in eight colors).

    33. A Lucky Charms-inspired cereal bowl ash tray so whether you're ~chilling out~ for the night or need a new trinket dish for your jewelry, you're gonna want this nostalgic piece, PERIOD.

    SatoTorteDeco / Etsy

    Sarto Torte Deco is based in London that'll have your jaw dropping at all of their adorably Kawaii accessories.

    Promising review: "Absolutely love my product, awesome attention to detail and customized exactly how I asked! I would definitely recommend this shop!" —Maegen Cobb

    Get it from Sato Torte Deco on Etsy for $89.

    34. An ultra-floral candle that'll have your room smelling fresher than an elegant bouquet. If you're anything like me, you'll buy the candle solely for the neon packaging that you can use to house future knickknacks or makeup brushes post burn.

    stems candle on countertop

    Grab these equally aesthetic matches while you're at it. 

    The scent is formulated with notes of tulips, roses, daisies, blooming mums, citrus, and a base of fresh dirt. They're made from a unique blend of coconut and apricot wax for a clean burn.

    Shrine is a small business where the candle aesthetic is truly unmatched. They're hand-poured in Los Angeles. 

    Get the candle from Shrine for $38 or you can also get it from Nordstrom

    35. A motel keychain — a perfect way to keep track of your keys with a dash of nostalgia and a bit of pastel. I recently ordered the Beverly Hills one and can't wait to use it when I get my new apartment keys!

    various metal motel keychains
    Grape Soda Co.

    Grape Soda Co. is a woman-owned small business based out of Florida. If you're a Disney fan — you MUST check out this shop. 

    Get one from Grape Soda Co. for $18 (available in Paradise Falls, Beverly Hills, Hollywood Tower Hotel, and Happy Place versions). 

    BRB — about to go on a serious shopping spree.


    Reviews have been edited for length and/or clarity. 

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