I'm now Social Media Creative Director at iris Worldwide. 12 years into my copywriting career, I discovered Twitter and Facebook and quickly sold my soul to them. My personal mission: turn all traditional advertising creatives into social media machines who create topical social ideas at speed.
And when I'm not building Lego monstrosities and/or perfecting a street dance routine with my 4-year old daughter Olivia, I'm cultivating an unhealthy love for power ballads against my wife's wishes. I plan to crowdsource the worldâ€™s first uber-cheesy rock anthem in 2011.