There's a reason this video of strangers undressing and getting into bed together might seem somewhat familiar.
The video is part of a promotion for Showtime’s Masters of Sex.
It was directed by filmmaker Talia Pilieva.
Her previous video of 20 “strangers” kissing has been watched 86 million times to date.
It turned out to be an advert for a clothing brand, and it boosted sales dramatically.
This video has that same sense of extreme awkwardness, tension, lust and a weird sense of beauty.
And it's been viewed over three million times at the time of writing.