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    This Swedish Subway Billboard About Child Cancer Is Extremely Powerful

    No one saw this twist coming.

    Earlier this year a Swedish shampoo company made waves with this hi-tech subway advert.

    Now the Swedish Childhood Cancer Foundation (Barncancerfonden) has come up with a variation.

    It still evokes surprise from those who view it...

    ...But it has one hell of a powerful twist.

    And on top of everything Swedish ad agency Garbergs did it for the charity pro bono.

    It's now the most-viewed Swedish clip on YouTube.

    View this video on YouTube