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This Swedish Subway Billboard About Child Cancer Is Extremely Powerful

No one saw this twist coming.

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Earlier this year a Swedish shampoo company made waves with this hi-tech subway advert.

Now the Swedish Childhood Cancer Foundation (Barncancerfonden) has come up with a variation.

It still evokes surprise from those who view it...

...But it has one hell of a powerful twist.

And on top of everything Swedish ad agency Garbergs did it for the charity pro bono.

It's now the most-viewed Swedish clip on YouTube.

View this video on YouTube