This Is The Most Extradordinary Bus Shelter You’ll See Today

In which a Pepsi advert scares the bejeesus out of London commuters.

1. Here’s a bus shelter being fitted with augmented reality technology.

The technology exploits Digital Out-Of-Home signage - in this case a camera projects the scene behind one side of the bus shelter to the front of it. That image can then be tinkered with. You’ll see how this works.

2. This woman thinks a meteor’s heading right for her.

4. This guy was remarkably sanguine about a tentacle grabbing a nearby pedestrian.

5. But this chap was rather more concerned about the tiger heading straight for him.

6. Meanwhile this guy was just kind of bewildered when a few UFOs showed up.

7. Watch the full prank here - and see if Londoners were smart enough to work out what was going on.

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Alan White is a senior reporter for BuzzFeed News and is based in London.
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