Remember this?
View this video on YouTube
The tentative early encounters?
The joy when a connection was made?
The inevitable parodies?
The disappointment when it turned out to be an advert for Wren clothing and everyone in it was an actor or model?
Well GUESS WHAT. Wren probably don't care because sales in the online store are up over 13,600% compared to the week before First Kiss was released.
Also, traffic to the Wren website is up 14,000%, and 96% of those visitors are new to the site.
We saw that people were most likely to share something if they had a strong, positive, emotional response to it. When the piece of content actually makes the viewer cry or feel inspired or happy, they want to share that experience with others.
There's your lesson digital marketers. Emotional connection = FAT STACKS.
