The Video Of Strangers Kissing That Turned Out To Be An Advert? It Increased Sales By 14,000%

If you're trying to sell stuff online, there might be a lesson here.

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Also, traffic to the Wren website is up 14,000%, and 96% of those visitors are new to the site.

Via collegecandy.com

These stats are included in a comment piece by Wren creative director Melissa Coker, which she wrote for Business Insider.

We saw that people were most likely to share something if they had a strong, positive, emotional response to it. When the piece of content actually makes the viewer cry or feel inspired or happy, they want to share that experience with others.