The Greater Anglia Trains Twitter Account Had An Almighty Fail A Few Days Ago

And it’s still paying the price. (HT @julesmattsson).

1. So here’s a customer complaint being dealt with a few days ago. Nothing remarkable here.

2. Except – things are beginning to escalate.

3. And now the company’s starting to give out social media advice, which is a bit weird.

4. Just a suspicion, but not sure Greater Anglia’s social media managers quite get how Twitter works.

Or indeed, what “trolling” is.

6. This is a train company’s Twitter account threatening to block someone.

7. What is even happening?

8. Guess what? Now a whole load of other people, including parody accounts, have joined in. Bet no one saw that coming.

9. Oh dear.

Alan White / BuzzFeed

10. Still, at least it wasn’t a letter this time.

Great complaint letter to Greater Anglia!

— Heidi (@Him_Me_Three)

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Alan White is a senior reporter for BuzzFeed News and is based in London.
 
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