And the post links to the charity WaterAid’s website, which aims to provide safe water and sanitation around the world. An ITV spokesman is quoted on the page:
After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity WaterAid.
You can find out more about the charity and donate to it here.