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Canon Australia gave six photographers the same man to photograph...
...but each photographer was given a different backstory for the man – who was in fact an actor.
The photographer who took this had been told the man was a psychic.
And the photographer who took this thought he was an alcoholic.
This photographer thought he was an ex-convict.
This one thought he had saved someone's life.
This one thought he was a self-made millionaire.
And this photographer thought he was a fisherman.
Finally, the photographers were shown their work, and the truth was revealed to them.
"I thought that's really strange...these don't look like portraits of the character I thought [he was]", said one.
Watch the full experiment here.
