This morning Sky News anchor Kay Burley, reporting from Paris, chanced upon an image that she felt summed up the recent tragedy.
Sadness in his eyes #parisattacks
In fairness, Burley has been reporting flat-out on the tragedy for 48 hours now, but it became clear the internet felt she might be stretching things a bit.
@KayBurley Honey, it's a dog.
@KayBurley so powerful. Call Pulitzer, I think we have a winner...
So insightful @KayBurley Please let us know how the pigeons are coping in the aftermath Stay strong Rover. We cock our legs with you
And pretty soon...
..@KayBurley sadness in his eyes.
...this sort of thing was all everyone was seeing on their Twitter feeds.
@KayBurley Sadness in his eyes?
"Kay Burley though mate.." "I know mate, I know." "The dog mate, the sadness." "I know mate."
Sadness in his eyes
Inevitably, #SadnessInHisEyes began to trend.
Sadness in his eyes
Mostly people were happy that Burley had finally given them something to laugh at.
Sadness in his eyes
sadness in his eyes
Even dogs that didn't show the required amount of grief were shamed.
.@KayBurley So angry at this dog actually happy about Paris atrocities. Name and shame him. He's called Biscuits.
My dog writing a poignant opinion piece. He broke down immediately after this photo. #sadnessinhiseyes @KayBurley
A helpline has been set up #sadnessinhiseyes
The animal world reacts to Burleys tweet. #SadnessInHisEyes
Sadness in his eyes.
And now you know why you keep seeing it.
Sadness in his eyes
MUCH SADNESS. MANY EYES.
Incredible.
@KayBurley #sadnessinhiseyes
Needless to say, she brushed off the fuss.
Only one thing worse than being talked about... 😊 https://t.co/E1eF6Balso
Phew. Thanks, Kay.
@KayBurley sadness in his eyes