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Richard Ayoade Politely Destroyed The Media Interview Process On "Channel 4 News" Last Night

"Don't thank me, I've done nothing for you."

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This is utterly splendid.

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The backstory: Richard Ayoade was on TV to promote his new book Ayoade on Ayoade.

Which you'd think is a book by Richard Ayoade about Richard Ayoade.

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But, as he explained, it isn't.

So what did Ayoade want to talk about?

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Well, really, he wanted to talk about the constructed nature of the media interview, by way of a similarly awkward interview with Quentin Tarantino. Some things he didn't want to talk about (but did): his book, diversity in the media, and immigration from Norway.

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Except this interview wasn't really awkward. It was an elaborate comment on the nature of the process.

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It's unclear to what extent Channel 4's Krishnan Guru-Murthy was in on it. It seems likely he had plenty of insight into what was coming. Also if you didn't manage to laugh at the line "it's a hell of a medical form", congratulations.

This right here is the greatest end to an interview you'll see for some time.

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Ayoade's book is out now. Well, he deserves to get some publicity for it.

Here's that Tarantino / Ayoade mash-up you were after.

Guru Murthy has now published a blog about the interview, in which he confirms the whole thing was – as you probably realised – set up.

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