McDonald’s Has A New Mascot And It Looks Horrendous

“Because I’m Happy / Clap along if you feel like AAAAAAAGH!”

1. This is a Sheepshead fish or Archosargus probatocephalus.

2. And this is Lady Gaga at the 2013 YouTube Music Awards.

Andrew Kelly / Reuters

3. And neither of them have as horrifying a mouth as McDonald’s new mascot.

4. Happy actually made his debut in France in 2009, but has only now been unleashed on the U.S.

“‘Happy’ is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yoghurt,” according to the press release.

5. No one likes it. Maybe that’s the point.

Happy? I am McHorrified, @mcdonalds

— انور الصقر (@Anwxr)

.@McDonalds @winnersusedrugs That is not right with God.

— Boogie (@Boogieknight)

8. And that is the story of Happy.


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Alan White is a news editor for BuzzFeed News and is based in London.
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