How A Google Glass App Could Spell The End Of Anonymity

NameTag allows you to identify any stranger in your field of vision.

1. A storm has been building around the NameTag app since the end of last year.

The initial headlines envisaged it as a way for online and offline dating to merge, but the wider implications quickly became clear.

2. It allows users to simply glance at someone…

3. Then the app will send the image to’s database to find a match.

4. The results will show their name, occupation, social media profiles, and even whether they’re on the sex-offender registry.

5. The database has about two million entries so far.

The plan is for everyone with a social media profile to be added. When the app is officially launched around the end of March, you’ll have to opt out of the database to avoid being listed.

It has understandably caused concerns about privacy. Last month one of the app’s creators told the Independent: “It’s not about invading anyone’s privacy; it’s about connecting people that want to be connected. We will even allow users to have one profile that is seen during business hours and another that is only seen in social situations. NameTag can make the big, anonymous world we live in as friendly as a small town.”

However, Google is not so sure has banned facial-recognition software from Glass. The app’s makers are planning on launching the app and website in the hopes that Google will change its mind.

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Alan White is a news editor for BuzzFeed News and is based in London.
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