Last July, the Government decided it wouldn't be introducing mandatory plain packaging for cigarettes.
Which was kind of odd, because the measure was supported by the public (by 62%), and by GPs.
The Government said there wasn't enough evidence it worked. The opposition claimed this man was behind the U-turn:
On top of that, there were Department of Health minutes which showed lobbyists from the industry told government officials the move would lead to job losses.
Even some Tories were angry. Crosby said certain "barnacles" had to be scraped off the Tory boat – and this was perceived to be one of them.
But now all that's changed.
The Government is to announce an independent review of cigarette packaging in England. Back in July it said that it wanted to see the results of a pilot scheme in Australia, which was the first country to introduce it, before deciding whether to copy it.