A Guy Lost His Monster In East London And Everyone's Keen To Help Him

This is rather delightful.

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So, have you seen these posters around east London?

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Well, they were put up by James McMahon.

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James is from South Yorkshire. By day he edits Kerrang! and writes for Mojo, Q and Mirror Football. He tells BuzzFeed: "I draw cartoons (normally about a depressive pig called Sad Pig). I make music with my band. I write books I'm too scared to send to anyone who might publish them (one is about Bigfoot, the other about football and mental health)."

He tells us he put the posters up because: "I get bored really easily and I wish the world was a bit more magical."

James says he put about 50 posters up: "Basically, my last project was writing notes saying things like, 'ignore the voices, they mean you harm' and hiding them in hotel rooms under mattresses and whatnot on hotel chain headed notepaper, but a hotel chain asked me to stop doing that, so I started doing the Missing Monster thing."

And why's he doing it? James tells us:

"I think people want magic in their lives, no matter how miserable the world seems. With my art, I like doing things that make people feel like a kid for five minutes, like scanning a stupid poster pinned to a tree (because I want to live in the sort of world where we had monsters for pets – 80s cartoons promised me that, they lied), having a giggle and forgetting about all the horrors that blare out on Twitter all day long."

James tells us he likes "doing stuff where people go, 'why is that there?' Not for money. Only to try to add a smidgen of wonder."