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The 35-Year Evolution Of Victoria's Secret

It hasn't always been all about rhinestones and leopard-print mesh.

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Men started showing up in catalogs and advertisements around the mid-80s.

So, buy VS bras and underpants in order to please the man in your life? Hope your man buys them for you? Buy these panties and land this man? 1986.


Men were out of the picture by 1991 — but the bejeweled thong was on the way in.

By the early 90s, models were depicted relaxing by themselves, or lounging around beach houses with their independent women model friends. The focus shifted from the “we” to the “me.”