The 35-Year Evolution Of Victoria's Secret
It hasn't always been all about rhinestones and leopard-print mesh.
Victoria's Secret was founded in 1977 by Roy Raymond, a guy who said he was embarrassed to buy his wife lingerie in department stores.
By 1979, the brand was selling furry sex shoes.
Men started showing up in catalogs and advertisements around the mid-80s.
And they stayed for the next few years.
Men were out of the picture by 1991 — but the bejeweled thong was on the way in.
In 1992: neither feather nor rhinestone tainted this brand's underthings.
Underwear rode high in 1995.
The Angels came along in 1998...
...Along with VS's shift toward complete excess
Now, in 2012, you can buy bras covered in multicolored flowers on Victoria's Secret's website.
And ones that add 2 cup sizes.
You can even buy bras INSIDE OTHER BRAS.
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