So in mid-June, Sega's mascot and highly meme-able video game hero Sonic the Hedgehog got a new social media team.
The character's social media team has always responded to fans, but things soon became a little...strange.
It seems like a happily deranged Sonic fan took it over.
We're not complaining, though. @sonic_hedgehog is basically the king of internet memes.
The account is so off-kilter that people regularly question whether it's real, even though it's clearly verified.
Sega seems totally OK with the account completely making things up.
They're always encouraging their fans to make ridiculous Sonic memes.
They regularly troll the Twitter accounts of other companies.
They do the same with popular streamers as well.
And their #FanArtFriday? It's something else.
When they produce art of their own, it's somehow even more priceless.
Their holiday game is strong AF.
Sometimes the jokes are so centered around the Sonic fanbase they don't make sense to anyone else.
For instance, they know to never google "Sonic Kissing."
@sonic_hedgehog, we salute you. GOTTA GO FAST.