One Direction's New Fragrance Is Selling Like Hotcakes Even To People Who Haven't Smelled It

Our Moment sold $560,000 in one week in the U.K.

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The guys made a video showing them picking the scents that would go into Our Moment, along with a whole bunch of scenes of them joking around, smelling fruits and being pals.

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Here is the commercial causing throngs of people to throw caution to the wind and buy bottle after bottle of this undoubtedly sweet, heavenly scent.

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