14 International Movie Posters That Are Very Different From The U.S. Version

Use the slidey thing to see how divergent the movie marketing campaigns can be in the U.S. versus the rest of the world. Especially, it seems, in Japan.

1. The Wolverine

20th Century Fox / Via impawards.com


Not entirely sure why Wolverine would need a samurai sword, but OK!

2. Lee Daniels’ The Butler

The Weinstein Company / Diamond Films Mexico / Via impawards.com


All the black people — including Oprah! — are much smaller in this poster than the white American presidents, all of whom are featured in not much more than cameos.

3. Nebraska

Paramount Vantage / Via impawards.com


Old people are adorable.

4. Frozen

Disney / Via impawards.com


It’s a visual monstrosity, but at least it’s more accurate about what the main characters are, and what the movie is about. Based on the American version, you’d be forgiven for thinking Frozen was about a cuddly, decapitated snowman.

5. Percy Jackson: Sea of Monsters

20th Century Fox / Via impawards.com


Anyone else think the Japanese version looks much more interesting? No?

6. 12 Years a Slave

Fox Searchlight / Film Four / Via impawards.com

South Korea

It’s not nearly as egregious as the Italian posters that greatly diminished Chiwetel Ejiofor’s role in the movie, but highlighting Michael Fassbender and Benedict Cumberbatch over the other black actors in the film isn’t the best, either.

7. That Awkward Moment

Focus Features / Studio Canal / Via impawards.com


That awkward moment when Miles Teller and Michael B. Jordan are erased from the Australian poster for That Awkward Moment, which uses the film’s original title Are We Officially Dating? and features British actress Imogen Poots above the title instead.

8. The Fault in Our Stars

20th Century Fox / Via impawards.com


Hazel and Gus were so happy together on that bench in Amste… wait a second…

9. The Amazing Spider-Man 2

Columbia Pictures / Via impawards.com


Both Andrew Garfield and Emma Stone get major (photoshopped) face time in the “electrifying” Chinese poster.

10. Million Dollar Arm

Disney / Via impawards.com


Again, an international Disney poster is far more straightforward than the American version, this time shrinking down the shot of pensive Jon Hamm, adding in Lake Bell, and making clear that this is a movie about baseball and not checking your phone while traveling abroad and staring off into the middle distance.

11. Snowpiercer

RadiusTWC / Le Pacte / Via impawards.com


Captain America is not impressive enough to rate even a photo for the French poster.

12. Hercules

Paramount Pictures / Via impawards.com


In case you were wondering what Dwayne Johnson was screaming at in the American poster for Hercules, the Japanese poster obliges by revealing that it is, indeed, an enormous lion. Also, it appears that the Japanese prefer lightning to fire in their movie posters.

13. Big Hero 6



So basically, Disney’s domestic marketing team is made up of abstract thinkers who strive to create the most oblique-yet-appealing posters possible to sell their films, and Disney’s international marketing team are literal-minded pragmatists who just want you know what the movie is actually about already. Got it.

14. Night at the Museum : Secret of the Tomb

20th Century Fox


Other than the addition of the “3” to the title — and the mind-bending, visually arresting homage to M.C. Escher — the posters are totally the same.

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