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    Heineken Social Tree

    For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 -- 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore's most spectacular festive landmark ever.

    UrgentGenius
    by UrgentGenius

    Community Contributor

    Heineken Social Tree

    View this video on YouTube

    Client: Heineken

    Agency: iris

    Creative Director: Subha Naidu

    Deputy Creative Director: Clarence Chiew

    Creative: Selwyn Low (Copy), Steven Jodistiro (Art), Vincent Tay (Art)

    Production Director: Eam Sumati

    Tree Design: Edwin Cheong Studios

    Programming: Make Studios

    Project Manager: Dina Sagia

    Account Director: Charlie McCarthy

    Account Manager: Charlene Wee

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