• Clearasil #UltraFast Zombie Adventures of Epic Proportions

    Clearasil has launched the #UltraFast Zombie Adventure of Epic Proportions, an interactive video concept developed by iris Worldwide. Designed to get the word out to teens about Clearasil Ultra’s 12-hour fast acne relief, the series of interactive videos feature talented work from Awesomeness TV stars in a race against time to find the ‘Zombie Wizard’. Clearasil Ultra provides acne relief in under 12 hours. And it turns out that 12 hours is what it takes to reverse a zombie curse too! The brand hopes that teens will participate in the adventure with their zombie and non-zombie friends.

  • Saks Fifth Avenue 3D Light Display, 2012 Holiday Season

    Creative innovation network, iris Worldwide, created Saks Fifth Avenue’s annual holiday light show, which turns the facade of the luxury department store into a traffic-stopping festive 3D spectacle. The program was developed using state-of-the-art imaging technology to create a vivid projection that maps the holiday story onto the building.

  • Top 21 Entries For #UrgentGenius Weekender 2

    The Top 20 entries in the Urgent Genius Weekender by views/likes/retweets. Rough estimate. Not every team submitted all the stats we were looking for so we did our best to find all the relevant numbers and add them up. If the credits for your submission are incorrect or you would like your Twitter added please email us on urgent.genius@gmail.com and we will add them. Well done everybody!

  • Pat Butcher Dedication Rap

    The Eastenders Christmas special episodes are always explosive and last years was no exception. The show bidded farewell to one of it’s oldest cast members, Pat Butcher. After 25 years of dedicated service to the square she passed away peacefully surrounded by loved ones on New Years Eve. Rapper Jester Jacobs has decided to release this timely hip hop eulogy to celebrate and remember her life, from beginning to end. Clocking in at almost 8 minutes in length, we think it does the job well. With Eastenders being one of the most iconic BBC programmes, hopefully even non rap fans may identify with the content. The Huffington Post have already picked up on it.

  • Heineken Social Tree

    For 2011’s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 — 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore’s most spectacular festive landmark ever.

  • SXSW 2012: The Real-time Panels We Want to See in Real Life

    Life is more fun in real-time. This might seem a tautology, but you’d be surprised how many SXSW hopefuls talks do little more than review recent history, while others speculate on some far-off tech future. We want real-time demonstrations and chaotic fun. We want a panel talk that can practice what it preaches. Our tips for this years Panel Picker include live battles between man and computer, interactive demonstrations WITH LASERS, crowdsourcing experiments and collaborative app-building. There’s even the odd meta-Panel, attempting to tweet and trend it’s way into influence. Give them your vote and you won’t just get to watch: you’ll be part of the talk as well.

  • Personalised Film With F1 Stars Hamilton & Button

    STEP INSIDE THE CIRCUIT. Check out this highly personalised immersive video experience as it transports the viewer into the body of an F1 racing driver. Using Facebook Connect it personalises the film using photos from user’s Facebook account, text to speech technology and video reflections that use the user’s computer web cam. The experience supports The Drive of a Lifetime global competition that will see 20 global winners fly to Silverstone in October for 3 days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the world famous circuit. http://apps.facebook.com/stepinsidedrive/ View Image ›

  • Visualizing Wifi Networks With Light Painting

    This project explores the invisible terrain of WiFi networks in urban spaces by light painting signal strength in long-exposure photographs. A four-metre long measuring rod with 80 points of light reveals cross-sections through WiFi networks using a photographic technique called light-painting View Media ›

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