Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month... The copywriter and designer met the next week to create the image for the tweet, which was then pitched at a team meeting alongside other posts for April. The team meeting includes Lindsay, the copywriter and designer team, and between 10 and 20 of Huge's strategists who work on President Cheese advertising... Then it's on to an internal review process... The post was then sent to President Cheese and, some 45 days after conception, published on the internet for the world to see.