British independent brewery BrewDog has launched a beer protesting against Russia’s “gay propaganda” law in the run-up to the Sochi Winter Olympics.
Named “Hello My Name Is Vladimir”, the beer’s label features artwork of the Russian president wearing lipstick and eye shadow, and carries the slogan “not for gays”.
The not-especially publicity-shy brewery said in a blog post: “The sick, twisted legislation brought about in Russia that prevents people from living their true lives is something we didn’t want to just sit back and not have an opinion on.”
The company says they will be donating 50% of the profits to “charitable organisations that support like minded individuals wishing to express themselves freely without prejudice.”
Watt told PR Week: “As Hello My Name Is Vladimir is clearly marked ‘notforgays’ we should bypass the legislation introduced by Putin outlawing supposed ‘homosexual propaganda’, so Vlad shouldn’t have an issue with it.”
The brewery says they have sent a case of the beer to the Kremlin, just in case.