Compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs.
The web is now part of a delivery system. Compelling self-measuring APPs, MAPPs and SAPPs are completely changing the conversion landscape.
Optimization is never one-and-done..is your company on the right track? ClickZ Experts article by Web Analytics guru Andrew Edwards.
Is there tension in your organization between the marketing and IT departments? The battles for who controls your company's web analytics heats up.
What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state.
Andrew Edwards' ClickZ Experts article: When you planned for day one but not day 150, do you count your loses and rebuild? Here's why you must.
Have marketers simply not evolved to match the capabilities available to the true practitioner of web analytics?
In everything, there are always people involved, and people are far more complex than the algorithms we have yet created. Success in "acting upon actionability" depends heavily on understanding not just the process, but the element of humanity wound tightly into all our communications.
A basic guide, by web analytics consulting company Technology Leaders, to the technology that drives measurement and insight into marketers' digital assets. The video describes the two ways currently in use to gather and parse web analytics data that with careful configuration, can result in clear, accurate, actionable digital marketing insight.
Some ideas about why companies are missing out on the most important marketing insights web analytics has to offer..
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