Here’s how the creator of the project explains it:
As entertainment becomes more accessible and digestible, the stars of today become familiar to us, attainable in a way that celebrity has never been in the past.
The purpose of this project was to take today’s most familiar form of celebrity, the YouTube creator, and capture them in an analog way. The stars and starlets of glamorous Old Hollywood, who also lived in a new golden age of media, were immortalized in film; a process left behind in a digital age.
I pay homage to the film lighting greatness of George Hurrell and celebrate the imaginative and enterprising spirit of the YouTube creator in this project all about contrast.