A Team Of Hot Guys In Bathrobes Are Hugging Japanese Women To Promote A Bubble Bath Company

And the ladies of Japan do not seem to mind at all.

1. This is Yoann, Phillip, Justin, Julian, and Sebastian. They’re models promoting Bubccino bubble bath.

2. Kao, one of Japan’s leading makers of bath products, hired the “ikemen” (hotties) to hang out and take photos with ladies in major cities all around Japan.

3. The hotties have “three ways to make the women of Japan happy”: Hugging…

4. The “wall grab”…

5. And a position called “there, there”…

6. According to Japanese culture blog Rocket News, the campaign has been going on since mid-October.

7. And apparently, the hotties have been a pretty big hit.

8. Never change, Japan!

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Ryan Broderick is a reporter for BuzzFeed News and is based in London.
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