Primark Withdrew Mannequins With Protruding Ribs After A Customer Complained On Twitter

“Is it really necessary?”

1. When Mel Fraser tweeted this photo of a mannequin with a visible ribcage in a Glasgow branch of Primark, it was shared over 1,400 times.

2. “Before I get anyone saying that I’m skinny bashing, I’m not,” Fraser added on her Instagram feed. “I’d just like to see mannequins in clothing stores being all different shapes and sizes rather than young girls thinking that this is the only way to be!”

3. Primark responded quickly.

4. And took action within days, confirming that they would stop using these particular mannequins “in this way”.

5. Similarly, Michael Rudoy complained about “skinny” mannequins appearing in a La Perla lingerie store in New York, in May. They were later removed.

Check out more articles on!

Robyn Wilder is a staff writer for BuzzFeed and is based in London.
  Your Reaction?


    Here Are The Top Stories
    • The U.S. will release Israeli spy Jonathan Pollard after 30 years. The move isn't tied to the Iran nuclear deal, American officials say.
    • Officials released new footage proving Sandra Bland was "alive and well" when her mugshot was taken. The release aims to counter social media rumors that she was deceased in the photo.
    • The NFL has upheld Patriots quarterback Tom Brady's four-game suspension for his alleged involvement with the deflation of footballs 🏈
    Get The News App

    Now Buzzing