Birds Eye Launches Mashtags, "Potato Shapes For The Social Media Generation"

Just, no.

Introducing Mashtags. The latest offering in Birds Eye's "potato shaped like stuff" range.

Birds Eye

Where once there were Alphabites, enabling a generation of children to giggle whilst spelling "WILLY" with their dinner, now there are Mashtags.

Sadly they don't hit the shops until March, so until then you'll have to settle for potatoes shaped like potatoes. #firstworldproblems

Via Twitter: @Franny_Dee / thegrocer.co.uk