Designing the Obama Logo

Learn the story of the conception and birth of the now iconic Obama logo, as told by the creative director on the project.

It’s also cool to see some of the other comps they played around with before eventually settling on the “O” logo we all came to know so well. This is Part 1…Part 2 is here.

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

  Your Reaction?

    Hot Buzz

    17 Mind-Blowingly Delicious Noodles To Try In NYC


    31 Reasons Potatoes Are The Best Thing At Thanksgiving


    Now Buzzing