Humanitarian group Doctors of the World has come up with a powerful way of highlighting the fact 300,000 women die from pregnancy-related complications or unsafe abortions every year.
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This deliberately imposing machine produces cards with random women's names on them every minute and if unclaimed, ruthlessly disposes of them.
The machine was created a part of the Names Not Numbers campaign and is currently on display at the Global Summit to End Sexual Violence in Conflict taking place in London this week.
The initiative is asking people to sign a petition calling for the United Nations to agree to measures that guarantee: universal access to modern methods of contraception, quality health services for women and children and the decriminalisation of abortion.
The designer Patrick Lindber told BuzzFeed, the brief had been to create "not a nice machine".
Lindberg explained after 50 seconds of the card being produced the machine begins to glow red and if it remains unclaimed drops into a bin; an opportunity lost.
The UN special session will mark 20 years since 179 countries signed up to improve women's reproductive rights.
The Names Not Numbers campaign claims 222 million women in developing countries still have no access to safe and effective contraception.
Those who sign the petition online in the UK will see their message sent to International Development Secretary Justine Greening.
The Global Summit to End Sexual Violence in Conflict is taking place from Tuesday to Friday at the ExCel Centre, with Fringe events open to the public until 12 June.